Welcome to The Basic B 🐝 podcast!
A show for the wannabe-SEO-savvy service providers among us.
And the coaches & consultants who dream of becoming known for their storytelling skillz.
Not to mention the solopreneurs who straight-up need to master all things social proof to increase sales.
The Basic B podcast is anything but basic!
It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass.
Hosted by SEO & case study copywriting queen 👑 Brittany Herzberg (AKA the Kevin Bacon of the online business world).
She’s mastered the 3 S’s of sales:
SEO (to get the right people to your site)
Storytelling (to hook & engage)
Social proof (to give them the feel of working with you before they actually do)
And now, she wants you to, too!
No matter which episodes you tune into:
Short-n-Sassy
The solo series
Casual convos w/ guests
…you’ll walk away with smart marketing strategies, a pep in your step, & a smile on your face!
This podcast gives YOU expert insights, actionable takeaways, & casual convos with some of the online world’s best & brightest business experts & strategists, so you:
get found online (without even trying)
increase conversions (without being sales-y)
figure out & embrace what makes you YOU!
More on your podcast host, Brittany Herzberg
I’ve spent 30+ years getting to know who I am, embracing her, & sharing her with the world.
Openly. Vulnerably. Intentionally.
And with that little doubter-voice-meany-butt on my shoulder at times. (Why don’t they make Raid for Imposter Syndrome? 🙄)
I used to think everyone knew how to listen & connect the dots & strategize—just like I did.
But it seems that’s part of what makes me special.
Just like there are things that make YOU uniquely you!
I'm using this podcast (ironically yet very intentionally) named "The Basic B" to:
re-familiarize you (and the world) with who the eff you are
dive deep into organic-marketing-business-building-basics
and have some fun while we’re at it!
After a little reluctantly FULLY committing to this online world of business, I quickly realized I needed to get people to come to me.
I needed to tell them I was here—and how I could support them.
I needed:
visibility
lead generation
to nurture my audience
But I wanted to do it in a way that felt aligned, genuine, & authentic-to-me.
So…
I dove head-first into social proof » which led me to SEO » which led me to storytelling.
And now…
It gives me great joy to share what I’ve learned with other business owners so they skip the hard stuff—and ease straight into sales!