"SEO is extra credit for business owners—and you’re not too late to start!”
Fun fact: Nora Virginia told me I'm the ONLY person she knows who does SEO. What an honor!
Nora & I are in a mastermind together, and the second we met she was like, "My clients are gonna be SO interested in this!" (I love that for all of us.)
She invited me on her show, the Glow Up to Blow Up Podcast, to break down the big topic of SEO. We talked about how I stumbled into this whole thing as a massage therapist who moved to a brand new state, and how changing a few words on my website brought clients to me straight from Google.
We also went somewhere I don't usually go: the spiritual side of my work. I talked about how intuition shows up in my client work, how I'm coming out of the "spiritual closet" (especially at my branding shoot with Kate!), and the inner work that's changed how I show up to speak.
If you've been putting SEO off because it feels too techy or you think you’re too late, this one's for you.
Topics covered in this episode:
The tiny website change that started my SEO journey
What SEO is in basic terms
How people were finding me when I took an 18-month break from the ‘gram
Why asking AI to "optimize this for SEO" isn't doing what you think it's doing
The biggest SEO mistakes I see business owners make
What happens when you approach SEO out of order
If you need a website to do SEO effectively
Which comes first: copywriting or SEO?
How SEO is both strategic and spiritual
The energetic practice helping me with speaking
The SEO order of operations I always come back to:
1️⃣ Website SEO first. Your core website pages—the ones up top in your navigation—are home base.
2️⃣ Off-site + content next. Think your Instagram profile, directory listings, blog posts & podcast episodes.
3️⃣ THEN tracking metrics. Once there's actually a strategy in place, the numbers have something to tell you.
Jump straight into tracking metrics without plugging in an SEO strategy? It’s going to look like nothing's happening!
Meet the podcast host:
Nora Virginia is the host of the Glow Up to Blow Up Podcast. She’s also a coach who helps people transform their inner world so they can live the life of their dreams. After 8 years climbing the corporate ladder in finance, she realized she just wasn't happy—so she quit and built a thriving coaching business where she teaches others how to do the same. Her podcast is all about shifting your mindset, healing what's holding you back, & taking action bigger than ever before.
Connect w/ Nora:
