“I felt supported & understood while working with B.”
–Danielle Havens, RN + Health Coach for Moms
“Brittany really is so amazing, heart of gold.”
–Sasha Ruffin, Human Design & Team Operations Coach
I grew up with lots of surrogate grandparents.
There was Johnny and June, Billy and George, and dear, sweet Margaret.
Lean in…
I don’t know if you know this, but old people are really good storytellers. Like REALLY good.
And I love stories. ❤️❤️❤️
I’d listen to my favorite fake grandparents tell stories for hours!
I remember being so jealous of their skills. And desperately wanting to be as good as them at telling stories—someday. (I haven’t always been known for my oratory skillz. #IntrovertProblems)
Well, little did I know that a global pandemic would help me flex that storytelling muscle, but not with spoken stories—written words!
Turns out I picked up a thing or two listening to all my surrogate grandparents.
Stay with me, because this is a critical piece to the puzzle. ↓
I’ve spent 30+ years getting to know who I am, embracing her, & sharing her with the world.
Openly. Vulnerably. Intentionally.
And with that little doubter-voice-meany-butt on my shoulder at times. (Why don’t they make Raid for Imposter Syndrome? 🙄)
I used to think everyone knew how to listen & connect the dots & strategize—just like I did.
But it seems that’s part of what makes me special.
Just like there are things that make YOU uniquely you!
Yes, I gifted myself 30th birthday pictures. #WorthIt
There’s little I love more than sitting across from your face on a computer screen, asking questions to slowly tease out your brilliance—your special-ness—because it’s there.
Promise.
But the thing that drives me the most?
Letting others know they’re not alone.
FRIEND—YOU ARE NOT ALONE.
And more than that—YOU are special. YOU are on a mission. And YOU have a story worth being told.
That needs to be shared online and found online—by those best-fit clients!
Cuz when all the pieces to the puzzle are clicked into place, your website & copy…
gets them to your site (SEO)
You do such an amazing job connecting w/ people on Instagram (#same). But keyword-rich & strategically crafted web copy (hello SEO) got some staying power. AND! Allows you to attract the right clients from the get-go.
hooks & engages (Story)
There are a bajillion types of stories out there. And they all have a beginning, middle, & end. These elements grab peoples’ attention, put them right in the middle of the action, & keep people on your site longer.
SELLS! (Social proof)
When strangers see client wins, testimonials, & screenshots—they feel the possibilities, trust you quickly, & want to work with you! Social proof shows off your smarts & frameworks—and increases sales!
Hey, homie! I’m Brittany Herzberg.
→ The copywriter service providers call when they want to show up as the answer to a Googled question.
The first thing I want to do when I meet someone new—ALWAYS—is to hear their story. I want to know why they do what they do, what motivates them, & what their sign / Human Design type / Enneagram is.
Which is why it made complete sense when I decided to make a career out of asking strangers about their lives, crafting stories, and getting impactful business owners found online.
The fact that I’ve been a reliable safe-space-provider for 10+ years as a massage therapist only adds to my appeal. *curly hair flip*
As an SEO & case study copywriter, I know how critical it is to:
craft messaging with intention
be clear about your who, how, & why
highlight the client experience
strategically use your clients’ words
Meet Brittany Herzberg: Better known as the Kevin Bacon of the online marketing world.
“I knew Brittany was the best option for me because she cares about my business & my clients.”
–Ashleigh Chanel, Instagram & Facebook Ads Strategist
Huge thanks to Haley Wick of Lucky Strike Studio for being totally open to the idea of Jac joining me for this photoshoot in Durham, NC ❤️
—Fun Facts—
→ I go by “B” 🐝 because my birth name has too much of an… “It’s Brittany, b****” vibe. (It also reduces the risk that my version of “Brittany” will be misspelled on a coffee cup.)
→ Into Astrology? Human Design? The Enneagram? I’m a Taurus Sun / Sagittarius Moon / Libra rising, 3/5 Manifesting Generator, & Enneagram Type 1. You?
→ My 15+ year career in healthcare proved that clients search for—and book with—people they connect with and trust. (I started in data entry at Duke Hospital at the age of 15 & became a massage therapist in 2012.)
→ Glamour once called me out for shutting down a local mall escalator. #TrueStory
→ 45: the average number of books I read in a year. (A mix of fiction & nonfiction; audiobooks & physical ones. I’m a huge Sarah J. Maas & Outlander fan. Recently, I’ve been most intrigued by all things astrology and healing trauma in the mind & body.)
→ I’m a dog 🐾 mom (*cringe*) & probably the only one on planet Earth who is NOT a fan of that phrase, but I’ll happily use the hashtag on Instagram to get more eyes on my Reels. (Jac just turned 16, but people always think I’m lying!)
My core values ↓
CONNECTION: We are all connected. And everything we touch & create is connected. I will be fully present with you during this project. And I will proceed with a holistic view of your business, your life, & your goals.
INTENTION: What we say & how we say it matters. I always come back to this question: “What is our intention with X?” My intention is to show you you can shine your light to attract the right people, bring in more money, make an impact, & create a life-first business.
AUTHENTICITY: Once I found her, I vowed to remain true to myself. My hope for you is the same. And during our time together, you’re in a safe cocoon where you can share ideas & trust that there will be no judgment. *pinky promise*
SIMPLICITY: It makes all our nervous systems & teams happy when there’s a simple solution. It’s my promise to you that I will share the basic answers & methods—without making you feel like you’re basic.
CURIOSITY: Without curiosity, what even is this life? I’m constantly striving to explore, learn, & discover more about myself, this industry, you, & your clients. I’m an introvert after all—100% all about diving deep into the stuff that makes us who we are.
FUN: I can guarantee lots and lots of laughs! We aren’t here to watch life pass us by—we’re here to actively participate. And end up in a fit of laughter because your podcast mic is swinging in your face and reminds us both of… something else.
If you dig these things, too—snuggle up in here ’cuz we’re 2 peas in a pod!
It’s selfish of me to do this work really…
Because:
By revealing your greatness, I get to revel in mine
By getting you found, I continually find myself
By helping one person (you), I touch SO many more lives
By highlighting the skills of others, we get to showcase our own
By sharing your story, we get to show others they’re not alone
By asking & answering questions, we get to prove there are NO stupid ones
By connecting people & ideas, we get to create the change we wish to see on this planet
“I’m so grateful for Brittany’s direction on where to start optimizing for SEO on my site.”
–Donna Piper, MA
“I didn’t know the relief I’d feel after getting my SEO finally done! Brittany made the process so incredibly easy!”
–Brenna McGowan, Pre-Launch Strategist & Fractional CMO
“Brittany made everything extremely easy & she was super organized when sending everything over.”
–Dr. Scherina, Network Spinal Chiropractor in Orlando, FL
Hear/read more of my thoughts…
→ MY 2024 PLANS & GOALS (BUSINESS & PERSONAL)
Read my longest (to date) blog! I link to all the people, programs, & products that are helping me reach my goals this year!
I’m launching my solo podcast (and YouTube Channel) in January 2024! The focus: getting back to business marketing basics—SEO, storytelling, & social proof.
→ MY PODCAST INTERVIEWS (THE SPOTIFY PLAYLIST)
→ THE BLOG
(Topics include: SEO, copywriting, storytelling, podcast interviews, social proof, I.e. testimonials & case studies!)
I love giving gifts! 🎉 Take what you need ↓
For when you’re newer to SEO & just want to know what to put & where to put it on the page:
For when you’ve heard of case studies & want to see what they can do for your business:
