🎙️ THE BASIC B PODCAST RECAP: JANUARY 2024 🎙️

My friend & podcast producer Leah Bryant recommended doing a podcast recap & I'm very here for this! So... Here's what happened that's podcast-related in the month of January.

Before I get too far into the details, I want to give a HUGE shout out to Mickey Lozano—without her, this podcast wouldn’t have cover art or any audios! Thank you SO much for helping me get this project out into the world. I’m eternally grateful. ❤️


✨ THE BASIC B PODCAST LAUNCHED!

January 24, 2024 was the official podcast launch day for The Basic B Podcast. And where was I? Somewhere on I-95.

I had a family emergency come up but I was NOT about to delay this podcast launch! So many of you shared your excitement for the show. And so—it went on.

I debated whether or not to play the podcast episodes on my drive, but boy am I glad I did! In my mad dash to inform my clients of project delays, pack my suitcase, & arrange all the life things—I uploaded the wrong episode. 😂

You gotta laugh about it! It was comical—me, stopped at a gas station desperately trying to get the Buzzsprout password to Mickey Lozano so she could go in and unpublish, upload, & publish the correct episode audio file. Hah!

Let's just say—I'm grateful to have other people on this journey with me!

And the good news is...


✨ THE FIRST 6 EPISODES ARE AVAILABLE FOR YOU TO BINGE

(All the correct audio files are present & reporting for duty on The Basic B Podcast Buzzsprout site!)

🎧 How I Became an SEO & Case Study Copywriter

(People think my journey makes sense—which is such a relief to hear because I'm convinced it doesn't! Just in case you happened to catch it… this was the episode that had the wrong audio uploaded at first. Whoopsy!)

🎧 How SEO is a Soulful Experience for Entrepreneurs

(You'll hear how this played out in the naming of the podcast!)

🎧 Build Relationships & Humanize Your Marketing w/ TaVona Denise

(TaVona Denise said she loved the episode title so... that's all that really matters. 😂)

🎧 How to Become a Copywriter w/ Sanjana Behera

(Sanjana Behera & I live in very different places on this planet, but found our way into the same industry. Having 2 perspectives on this is priceless!)

🎧 Book Review: Stories that Stick

(This quickie is a must-listen if you're interested in writing case studies! Stories that Stick is one of my favorite books on the topic of storytelling. You’ll hear why.)

🎧 SEO for Button Copy & CTAs

(So far this is the most-listened to episode, but let's see what happens over the next month!)


✨ ONE MORE PODCAST GUEST EPISODE DROPPED ON THE VERY LAST DAY OF JANUARY

🎧 Data-Driven Marketing Tips w/ Fractional CMO, Rachael Woods

(Rachael Woods & I share a love of SEO, 9-grids, & coffee—so I decided to ask her about all 3 😂)

Rachael’s freebie about how to create a 9-grid for Instagram helped me create my 9-grid for The Basic B Podcast Instagram profile! It was so easy to do!


What has your biggest "aha moment" been so far from the show?

(Tell me in the comments or say hi on Instagram!)


(psst! Huge favor to ask... If you're enjoying the podcast, there are 2 quick things you can do to help me reach more business owners like you:

⭐️ FOLLOW & RATE the show:

It's as easy as clicking a couple buttons!

You can do this on Spotify, Apple, YouTube, & other platforms.

(I learned from Ellen Yin that the follows for a podcast actually are the most impactful for reach & findability. So “even” if this is “all you have time for”—please know it’s greatly helping the podcast reach more people!)

📝 REVIEW the podcast:

Takes 1-2 minutes longer but is a great way to start flexing those new skills of yours—you know... the SEO, social proof, & storytelling.

(You can do this on Spotify & Apple! If you’re on YouTube, perhaps you’ll leave a comment on an episode you really enjoyed?)

If you want some prompts to get your juices flowing about what to say in the review, this is for you:

  • Subject: Say something here that will draw in the right listener. (Is it maybe a “must-listen for entrepreneurs” or “the best organic marketing advice”?)

  • Review: In this section, share 1-2 sentences about why someone needs to listen to this podcast. (What’s in it for them? What have you enjoyed about the show? Was there a specific interview or topic that you just loved?)


Example podcast reviews that have been shared about The Basic B podcast:

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ID: “I’ve been tuning into The Basic B podcast and honestly, it’s a game-changer. Brittany is the cool, sassy, savvy friend we all wish we had in the marketing world. She nails it with easy-to-digest tips on SEO, storytelling, and how to really show off your business.“

Screenshot

ID: “As a solopreneur, I love podcasts that help me grow my business and/or teach me some quick business tips. The Basic B is the prefect mix of fun and education, while being digestible for a busy professional.“

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ID: “Brittany has thawed my freeze of action. She speaks in a language that makes me understand the how and the why—with ease. I get SEO now!“

Quick links:

I hope you know how SO VERY GRATEFUL I am for you ❤️

And I’m excited to see what unfolds on the podcast in February!

One thing I know for sure is happening is that you’re going to hear 2024 podcast predictions next week!

Remember—you can…

I’ll be answering these questions on future podcasts!

(I’m still not quite sure how this will shape up—if I’ll dedicate 1 full episode to answering questions like an FAQ episode, or if I’ll create individual episodes for each question—but send in your Q’s & let’s see what happens!)

Brittany Herzberg

SEO & Case Study Copywriter for Service Providers.

https://brittanyherzberg.com
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How to Write Case Studies—Easily!

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Data-Driven Marketing Tips w/ Rachael Woods