SEO for Tarot Readers, Artists, & Card Shop Owners
“Following the SEO basics enables things like AEO and GEO to work.”
I got to be Gosia's first ever non-tarot guest on the Tarot and More podcast—it might be one of my favorite guest appearance facts to-date.
Gosia runs her very own Las Vistas Tarot Shop and she came across my work right as she was launching her website.
She's a fast implementer who's already seeing real results from her SEO. And I jumped at the podcast invite so she could share what she's learned with her whole audience of tarot readers, deck artists, and magical shop owners.
We talked about what to do FIRST if you want to get found online, why you absolutely need a website, how to optimize your images in a way that actually helps people find you, & why SEO is still very much alive—no matter what the fear-mongers are saying about AI.
If you run any kind of witchy or creative business online, this one's for you! 🔮
Topics covered in this podcast episode:
The 3 questions every tarot reader, artist, & shop owner needs to answer before doing SEO
Why casting a wide net is hurting your discoverability and what to do instead
Why you need a website even if you're active on social media
How to optimize your images with keyword-rich file names
What SEO titles & meta descriptions actually are (yes, they’re on ALL website platforms)
How to optimize your Instagram bio & other social profiles for search
Why AEO, GEO, & other "new" terms are really just SEO basics in disguise
Why human connection still wins—especially in the tarot & spiritual community
This is the exact SEO starting point I walk everyone through, whether you sell tarot card decks, offer readings, or run an online shop:
1️⃣ Who do you help?
Who are the groups of people you most want to attract? Be specific: business owners? People navigating love & relationships? Collectors looking for animal-themed decks?
2️⃣ How do you help them?
What type of readings do you offer & what topics do you focus on? If you create decks, what makes your deck worth finding? Theme, style, the guidebook?
3️⃣ Why you? What makes you different?
Is it the art style? The depth of your readings? The vibe you bring? Put it into words because those words become your keywords.
Set a timer for 15 minutes. Answer those three questions. That's your SEO foundation. 🙌
Mentioned Resources:
Meet: Gosia Rokicka
Gosia Rokicka is the host of the Tarot and More podcast and the owner of Las Vistas, an independent tarot card shop. She's built a beautifully cohesive online presence—website, shop, and social profiles all working together—and she's living proof that learning SEO basics from the start pays off fast. Her podcast is a gem for tarot readers, deck artists, and anyone in the magical community who works online.
