SEO Foundations
The 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.
Learn how to make SEO work for you without being made to feel like, well… an idiot.
Because right now, that’s exactly how you’re relating to SEO.
You’re spending hours at your desk silently berating yourself for “not starting with SEO sooner” & “not even knowing where to begin with it!”
——————
No need to continue listening to that meany in your mind!
Now you’ve got this SEO Mentorship to take the BIG overwhelming concept and break it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
Lemme share a sneaky peek with you right now, k?
SEO is how you show up as the answer to a Googled question.
(I've said that for years & every time I do—someone somewhere goes "ohhhh!")
SEO = "search engine optimization"
It's made up of things like keywords, backlinks (when someone links to your site), image titles, blog posts, etc.
And it's VERY much a choose your own adventure!
→ Want to blog?
Great! By blogging, you're telling Google & other search engines who you help, how, & what you want to be known for.
→ Have a podcast?
Amazing! When you add an SEO strategy, you increase your follower & download count.
→ Just want to get found online & make more money?
Done! SEO wants to join your marketing team & is happy to work weekends & nights.
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
——————
With advice, explanations, & simple to-dos (like that ⬆️)
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve obviously got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
My 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
The SEO & Grow 🌱 journey begins here ⬇️
——————
The SEO Foundations Mentorship Includes:
SEO resources & templates so you know exactly how to make SEO work to bring dream clients in on autopilot
Weekly emails with a combo of reminders, action steps, & inspiration so you know what to expect & know precisely where you’re at along the way
Weekly group calls (part mentorship, part Q+A) so you learn the majority of the SEO & Grow 🌱 Method
calls are recorded if you can’t make it live AND you have the ability to submit your Q's prior to the calls
Telegram access so you see you’re not alone in this & have a supportive community cheering you along this journey
——————
:: Weekly Breakdown ::
✨ Week 1: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
By the end of this week, you know how to find the BEST keywords to make you findable and how to use them.
✨ Week 2: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
By the end of this week, you know how to create content that people are 100% searching for, which means your content actually works for you.
✨ Week 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
By the end of this week, you’re able to see how links—both within & to your site—establish you as an expert in your industry.
✨ Week 4: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
By the end of this week, you understand how to make your website a destination ideal clients flock to and know how to maximize your SEO efforts.
✨ Week 5: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
By the end of this week, you know how to tie everything together so you SEO-ify your entire online existence—because your people are looking for you everywhere!
——————
The SEO Mentorship Process:
Each week, I’ll dive deep into 1 topic (see above^^) on a live call.
On that same call, you’ll get a chance to ask all your Q’s! (Or email your Q's via email before the call 😉)
In addition, you’ll get relevant resources (like the Keyword Research Checklist & Image Optimization Resource) which allow you to gradually dip your toes in the SEO waters—without the overwhelm!
It’s time you better understand SEO concepts so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
——————
Delivery:
All resources delivered via email
All weekly calls take place on Zoom
Communication:
Weekly calls*
Telegram
Email
——————
See you inside!
—The next round of SEO mentorship will take place May 21-June 25, 2025—
*Calls are Wednesdays (time TBD) and are recorded—replays available for life!
And if you're not able to make the calls live, you can submit questions via email before the call. I'll answer your Q on the call & you'll get to see it on the replay 🎉
Read our Terms of Use here.
The 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.
Learn how to make SEO work for you without being made to feel like, well… an idiot.
Because right now, that’s exactly how you’re relating to SEO.
You’re spending hours at your desk silently berating yourself for “not starting with SEO sooner” & “not even knowing where to begin with it!”
——————
No need to continue listening to that meany in your mind!
Now you’ve got this SEO Mentorship to take the BIG overwhelming concept and break it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
Lemme share a sneaky peek with you right now, k?
SEO is how you show up as the answer to a Googled question.
(I've said that for years & every time I do—someone somewhere goes "ohhhh!")
SEO = "search engine optimization"
It's made up of things like keywords, backlinks (when someone links to your site), image titles, blog posts, etc.
And it's VERY much a choose your own adventure!
→ Want to blog?
Great! By blogging, you're telling Google & other search engines who you help, how, & what you want to be known for.
→ Have a podcast?
Amazing! When you add an SEO strategy, you increase your follower & download count.
→ Just want to get found online & make more money?
Done! SEO wants to join your marketing team & is happy to work weekends & nights.
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
——————
With advice, explanations, & simple to-dos (like that ⬆️)
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve obviously got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
My 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
The SEO & Grow 🌱 journey begins here ⬇️
——————
The SEO Foundations Mentorship Includes:
SEO resources & templates so you know exactly how to make SEO work to bring dream clients in on autopilot
Weekly emails with a combo of reminders, action steps, & inspiration so you know what to expect & know precisely where you’re at along the way
Weekly group calls (part mentorship, part Q+A) so you learn the majority of the SEO & Grow 🌱 Method
calls are recorded if you can’t make it live AND you have the ability to submit your Q's prior to the calls
Telegram access so you see you’re not alone in this & have a supportive community cheering you along this journey
——————
:: Weekly Breakdown ::
✨ Week 1: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
By the end of this week, you know how to find the BEST keywords to make you findable and how to use them.
✨ Week 2: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
By the end of this week, you know how to create content that people are 100% searching for, which means your content actually works for you.
✨ Week 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
By the end of this week, you’re able to see how links—both within & to your site—establish you as an expert in your industry.
✨ Week 4: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
By the end of this week, you understand how to make your website a destination ideal clients flock to and know how to maximize your SEO efforts.
✨ Week 5: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
By the end of this week, you know how to tie everything together so you SEO-ify your entire online existence—because your people are looking for you everywhere!
——————
The SEO Mentorship Process:
Each week, I’ll dive deep into 1 topic (see above^^) on a live call.
On that same call, you’ll get a chance to ask all your Q’s! (Or email your Q's via email before the call 😉)
In addition, you’ll get relevant resources (like the Keyword Research Checklist & Image Optimization Resource) which allow you to gradually dip your toes in the SEO waters—without the overwhelm!
It’s time you better understand SEO concepts so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
——————
Delivery:
All resources delivered via email
All weekly calls take place on Zoom
Communication:
Weekly calls*
Telegram
Email
——————
See you inside!
—The next round of SEO mentorship will take place May 21-June 25, 2025—
*Calls are Wednesdays (time TBD) and are recorded—replays available for life!
And if you're not able to make the calls live, you can submit questions via email before the call. I'll answer your Q on the call & you'll get to see it on the replay 🎉
Read our Terms of Use here.
The 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.
Learn how to make SEO work for you without being made to feel like, well… an idiot.
Because right now, that’s exactly how you’re relating to SEO.
You’re spending hours at your desk silently berating yourself for “not starting with SEO sooner” & “not even knowing where to begin with it!”
——————
No need to continue listening to that meany in your mind!
Now you’ve got this SEO Mentorship to take the BIG overwhelming concept and break it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
Lemme share a sneaky peek with you right now, k?
SEO is how you show up as the answer to a Googled question.
(I've said that for years & every time I do—someone somewhere goes "ohhhh!")
SEO = "search engine optimization"
It's made up of things like keywords, backlinks (when someone links to your site), image titles, blog posts, etc.
And it's VERY much a choose your own adventure!
→ Want to blog?
Great! By blogging, you're telling Google & other search engines who you help, how, & what you want to be known for.
→ Have a podcast?
Amazing! When you add an SEO strategy, you increase your follower & download count.
→ Just want to get found online & make more money?
Done! SEO wants to join your marketing team & is happy to work weekends & nights.
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
——————
With advice, explanations, & simple to-dos (like that ⬆️)
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve obviously got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
My 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
The SEO & Grow 🌱 journey begins here ⬇️
——————
The SEO Foundations Mentorship Includes:
SEO resources & templates so you know exactly how to make SEO work to bring dream clients in on autopilot
Weekly emails with a combo of reminders, action steps, & inspiration so you know what to expect & know precisely where you’re at along the way
Weekly group calls (part mentorship, part Q+A) so you learn the majority of the SEO & Grow 🌱 Method
calls are recorded if you can’t make it live AND you have the ability to submit your Q's prior to the calls
Telegram access so you see you’re not alone in this & have a supportive community cheering you along this journey
——————
:: Weekly Breakdown ::
✨ Week 1: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
By the end of this week, you know how to find the BEST keywords to make you findable and how to use them.
✨ Week 2: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
By the end of this week, you know how to create content that people are 100% searching for, which means your content actually works for you.
✨ Week 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
By the end of this week, you’re able to see how links—both within & to your site—establish you as an expert in your industry.
✨ Week 4: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
By the end of this week, you understand how to make your website a destination ideal clients flock to and know how to maximize your SEO efforts.
✨ Week 5: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
By the end of this week, you know how to tie everything together so you SEO-ify your entire online existence—because your people are looking for you everywhere!
——————
The SEO Mentorship Process:
Each week, I’ll dive deep into 1 topic (see above^^) on a live call.
On that same call, you’ll get a chance to ask all your Q’s! (Or email your Q's via email before the call 😉)
In addition, you’ll get relevant resources (like the Keyword Research Checklist & Image Optimization Resource) which allow you to gradually dip your toes in the SEO waters—without the overwhelm!
It’s time you better understand SEO concepts so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
——————
Delivery:
All resources delivered via email
All weekly calls take place on Zoom
Communication:
Weekly calls*
Telegram
Email
——————
See you inside!
—The next round of SEO mentorship will take place May 21-June 25, 2025—
*Calls are Wednesdays (time TBD) and are recorded—replays available for life!
And if you're not able to make the calls live, you can submit questions via email before the call. I'll answer your Q on the call & you'll get to see it on the replay 🎉
Read our Terms of Use here.
