Healthcare Professionals: Write a blog to help attract new patients!
Hello, friend!
Allow me to guess why you're here:
You want to fill your practice with dream clients.
I have the solution for you! A BLOG!
Yes - being a healthcare provider who blogs is a little time- consuming.
Blog copywriting needs to be thoughtful and strategic.
I know what you're thinking - you have a lot on your plate, but...
This is why you need a blog on your practice website:
1. Google needs to know more about your practice!
When you have frequent blog posts, updates, and SEO (search engine optimization) keywords on your website, Google can learn.
You are responsible for telling Google what matters on your site, and who you want to reach.
As a result, Google will share your site with those dream clients!
2. You want to educate patients + clients!
A quick and easy way to do that is with a blog!
When valuable information lives on your website, new clients get a feel for how you are as a provider.
New patients + clients come in asking better questions.
And it gives existing clients a way to share more about your practice for you! (Hello free marketing!)
Types of blog posts you can write
There are several ways to start a blog.
Share the simple solution to a problem many patients have.
This will build your authority and credibility.
It also makes patients + clients feel like they're in the right place.
Blog posts like this one can have a "letter to a friend" vibe.
This makes it easy for you to sound conversational and to work in your personality.
Answer an FAQ.
There isn't a day that goes by without someone asking ____.
Take that and run with it, friend!
That is living, breathing content begging you to write it.
I'm sure you could come up with 3 topics right now if you think about your last week at work.
Share a case study.
What better blog to have on a healthcare professional's website than this one?
Your patients + clients will (again) get a feel for what it's like to be in your office.
The more comfortable a person is with you online - the more likely they are to schedule an appointment.
This type of blog post adds to your credibility + authority. And it speaks to the transformation patients + clients are craving.
Step-by-Step Guide
Many patients are looking for a detailed guide. They want the breakdown of ... something.
Examples: first chiropractic adjustment; step-by-step baby feeding guide; first aid for fracture; step-by-step instructions for brushing your teeth.
Psst: I found those with a quick Google search. Which is also an easy way to incorporate Google SEO keywords in your blog article.
What do all blog posts need?
As a healthcare blogger it's important to include a few things in every blog post.
Every great blog starts with a great topic or idea. Feeling stuck? Do a quick search for things like: "blog ideas for health and wellness."
SEO is going to be your best friend. You can use a Google extension like "Ubersuggest," sites like Answer the Public, or good ol' Google itself.
You're going to need to tell your readers what to do. This is also known as a CTA (or call to action). When drafting your blog post, make sure you tell your people where to go next.
Write with clarity + simplicity. Don't confuse the reader. Period.
If you have any doubt, share your blog post draft with a friend or colleague. And make sure to ask them things like, "Are you able to easily follow this article?" "Does this make sense to you?"
You can also use tools like Hemingway App (it says app, but it's a website - so much for clarity!).
Keep in mind your post should have a conversational tone. Blogs are a great way for potential patients + clients to know who you are as a provider.
Your blog post could also have an image or two! No need to go ham with photos. They're just the icing on the cake here.
Pro tip: use GeoImgr to tag your actual office in the photos. In simple terms, when you tag your images, your actual Google My Business listing will show up as a result. It requires a subscription, but for $10 a month you can get some outstanding results!
I do not have time for this! But now I want a blog. What do I do?!
Hire out blogging → I offer this service because I understand how precious your time is.
And if you want to keep the little time you have, but you want the job done RIGHT (meaning you want your time + money used well) -
You hire a professional. Someone who "gets" you.
Who understands your voice. What your patients + clients want to read. Someone who knows what it takes to be a good blogger.
Enjoy your day off. Someone you trust will write and deliver a stellar blog post to your Google Drive. It's like GrubHub for your website.
Receive a blog post that will impress + attract new patients for months to come!
And an article that keeps you AND your practice at the tippy top of Google Search.