Case Study Client Call w/ Dallas Travers
Meet my DFY case study client, Dallas Travers & hear her unique strategy for using these case studies to generate leads!
This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her some questions about her experience working with me to create this case study.
Topics covered in this podcast episode:
Why Dallas decided to work with me
How many case studies we’ve worked on
The value of case studies as a lead generator
The questions you can ask during a case study interview or wrap up call
Dallas’ unique approach to using case studies for her podcast and program
Don’t forget you can submit a question that will get answered in an upcoming podcast!
Meet Dallas:
Dallas Travers is a business coach & the Founder of The Hive. She give coaches the clarity and structure they need to attract incredible clients, sell with soul, build a strong and loyal following, and launch meaningful programs so they can make more money, have more freedom and help more people.
Links & Mentioned Resources:
The Case Study Copywriting Training Program
SEO Podcast Show Notes + Blog Templates
The case study referenced on the call
Related Episodes:
Tips for Better Case Study Interviews
Connect w/ Dallas:
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Welcome to the basic be podcast, a show for the wannabe SEO savvy service providers among this for the coaches and consultants who dream of becoming known for their storytelling skills. Not to mention the solopreneurs who straight up need to master all things social proof to increase sales. After a little reluctantly, fully committing to this online rather business, I quickly realized I needed to get people to come to me, I needed to tell them I was here and how I could support them. I dove headfirst into social proof, which led me to SEO, which led me to storytelling. And now it gives me great joy to share what I've learned with other business owners so they skip the hard stuff and ease straight into sales. This podcast gives you expert insights, actionable takeaways, and casual combos with some of the online world's best and brightest experts and strategists. I think that's enough of an intro. So here we go. Welcome back to the basic B podcast, I have a really special episode for you today. With permission. Today's episode is a repurpose wrap up call with the done for you case study client. And I'm so excited about it. So I want to give you some context before I just like launch into like, here's the recording. So we spent the first half of this call talking through some questions she had about her final case study and the SEO strategy. And there weren't many. So we had extra time, which I used to ask her some questions about her experience working with me to create this case study. In addition to that, here's a little bit more of the backstory. So the client is Dallas Chavers, you might have heard of her coaching program called the Hive or listened to her podcast called coaches on mission. I heard about Dallas for a couple years before meeting her on a networking call. And that call was so funny, because the chat was just blowing up with so many really, really, really kind messages directed at me. And about my work, which Dallas actually brought up on our very first one to one call. And that connection call happened last spring, I think. And we talked about our ideal clients or made offers how we could help each other and we just got to know each other. Then I got two emails a couple months later from Dallas. One was an introduction to someone and the other one pretty much said, Hey, I'd love to collaborate with you on a few case studies. Are you open to it? So of course I was yes. And this call you're about to hear was again, the wrap up call for the first of so far three case studies that we've worked on together. So without further ado, let's go to that call. We had the chat, like the intro, chit chat, I don't know a few months ago, and then you sent me a referral. And then you were like, Okay, I'd love a case study. And there might be six. So can you tell me more about like, how you got there and what you were hoping for? Yeah.
Dallas Travers 2:48
My business is at a place where imagine my marketing of my business is like a clay pot, right? That holds water, no problem. But it's clay so it seeps. So if you don't keep putting water in it pretty soon. The bucket is empty. Right. SEO is one of the giant pores in this clay bucket. And I think I don't know something about our conversation were two things I realized number one, I don't have to know SEO in order to maximize SEO. And I think this is probably something you hear a lot.
Brittany Herzberg 3:28
Yeah, this is good, because I haven't really heard it in this way. Okay.
Dallas Travers 3:32
I think I unconsciously assumed I don't know enough about it in order to maximize it. And I'm too busy uninterested, all of the other things in order to take the time to learn it. So that was interesting for me to realize that I had that unconscious assumption because I didn't even realize that. Yeah, I think another unconscious assumption I had was nobody clicks on ads. That's not even what this is. Right? Yeah. And then the other piece, just when I look at our lead gen and where people come from 100% Truly even when I do a webinar launch, the people who apply for the hive binge my podcasts. So if I can get your buds on my podcast, the rest is taken care of. So I'm now asking myself, what are all of the possible ways to get more listeners to my show? I mean, it's so wild, I'll have a sale someone and say, Do you have any questions about the hive? And more often than not, their feedback is no I have no questions. I listen to your podcasts and I'm like, that's not the same. But they feel so much like number one, they know me right and they like my coaching style. They've heard it a lot. And number two, somebody on that show. Like they use the guests to kind of vet Whether or not it's a community they want to be a part of, because it's like coach on the show or hide members. That then got me thinking, oh, I need to highlight who's in the program to attract more of those people. And so then SEO case studies are one of the ways to do that. Yeah,
Brittany Herzberg 5:19
that's smart. Do you have much of an SEO angle or strategy for the podcast? Nero?
Dallas Travers 5:24
First thing I'm doing is this and then there will be more out there. Oh, really? Well, I think Britney, and
Brittany Herzberg 5:33
I'm here for it. I've learned a lot with how to SEO a fire podcast. That is so cool. That what you're hearing,
Dallas Travers 5:41
and I laugh, because I feel like it's the laziest podcast a person can have. Because I don't have to write episodes, I literally just show up. I'm like, Hello, how can I help you? Right? It's so easy. And it's been really, really
Brittany Herzberg 5:56
effective. Yeah, that's awesome that I love hearing that. And do you feel I think I know the answer. But I would love to hear from you. Do you feel like you have a better understanding of SEO? Now? You're
Dallas Travers 6:08
not gonna like my answer. No, and I don't care.
Brittany Herzberg 6:11
I love that. That's what I was hoping I actually don't want
Dallas Travers 6:15
to understand it. I understand the value. And I have no interest in ever doing it on my own. Or
Brittany Herzberg 6:24
no, that's great. I was actually thinking that was exactly what you were.
Dallas Travers 6:28
That's also my personality. I don't read instruction manuals. You see, I'm like barely reading what you send me just barely enough to fake it.
Brittany Herzberg 6:37
So that was my next question. Is there anything you would like me to modify for next round? Would you like to just like, not have me send you XYZ or anything? Oh,
Dallas Travers 6:47
I like having the choice, if you will, right. I don't know if you've ever done the Colby personality assessment. But I'm a quickstart. I'm the person who thinks she's smarter than she is. So I'm like, I don't need to read instructions. Like it's all fine. I'll just do the thing and break it and someone will fix it later. So that's my approach, like whatever your process is, I'll Okay.
Brittany Herzberg 7:11
I won't be here for that. That is perfect. At least you'll feel like, Oh, she's keeping me in the loop. This is great. But
Dallas Travers 7:19
actually, on that note, don't do anything you don't want to because I trust you. The effort you put in will not match my level of participation. So don't that's helpful. over backwards for me.
Brittany Herzberg 7:33
Thank you for saying that. Because I'm sure there will be a moment and I'll be like, Oh, shit, and I'll be like, nevermind. Dallas told me not to
Dallas Travers 7:39
care. Yeah. All right, my friend. Thank you forever. Thank
Brittany Herzberg 7:42
you. I appreciate you. If you think of anything, you know, you know where to find me. And otherwise, you'll hear from me in January.
Dallas Travers 7:48
Yeah. And then we'll be in touch in December. For what? Yes.
Brittany Herzberg 7:51
I'm stoked. Okay. I am so very grateful that Dallas was on board with me. Repurposing that call into a podcast episode. So huge thank you to her, there will for sure be links so you can connect with Dallas below. And I just feel like there's nothing quite like hearing from the clients or students who've worked with people, you know, if they've worked with you, or if you're considering working with someone or hiring someone or joining something that someone's doing, like, there's just nothing quite like hearing from the people who've already experienced that, that person that program that thing. And my plan is actually to have Dallas on the show for a very intentional, not repurposed call, but a very intentional podcast conversation where we can share even more about our work together, especially since we've done three of these case studies. So with that in mind, I would love love love to hear any questions you have for me or Dallas about this process of working on Done For You case studies. I also will link the service page below if you heard this and you're like give me give me I want this. And that pretty much closes out this episode, my friend. So I'll be checking back with you and chatting with you again very very, very soon. That was really something wasn't it? Let that really sink in and guide you toward being to answer to even more Googled questions. Thank you so much for joining me this episode. You are the reason this show exists and that it keeps growing. You know, thanks to all those follows and reviews. If you know someone who could benefit from what we've shared, send it to them. We don't do shy around here. If you thought of clarifying or follow up questions while listening. You know what to do. Say hi on Instagram. Check the show notes for all the things that were mentioned and I'll talk to you soon bread