Client Transformation Stories
DFY Storytelling (with SEO & a Marketing Plan)
The ultimate piece of strategic, connection-based, findable social proof that’s built to be repurposed & easily convert warm leads—and you don’t have to lift a finger!
Perfect for those who want to make more money & a greater impact using social proof, storytelling, & a smart SEO strategy. You’re ready for a fresh—yet proven—approach (that’s done for you) for your next launch!
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“I knew I wanted Brittany to write a case study for my own clients after I read the one she wrote about me—and I cried. She was able to craft a fantastic case study just by me answering a few questions! I was completely blown away.”
Leah Bryant, Podcast Producer & Podcast Launch Strategist
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“Case studies are there to tell the full story so your audience can truly understand where that person was, why they were looking for help, & what results they were able to get by working with you.”
(They’re also great for you, the service provider…)
“Working with Brittany on this case study gave me a moment to celebrate all that I’ve been able to accomplish!”
Ashleigh Chanél, Facebook & Instagram Ads Strategist
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“Brittany is so thorough and very clear! I need to highlight who’s in my coaching program in order to attract more of those people—and SEO case studies are one of the ways I can do that. Brittany helped me do that and showed me I don’t have to know a lot about SEO in order to maximize SEO.”
–Dallas Travers, Founder of The Hive
This is a perfect fit if you:
are resting atop a pile of social proof (testimonials, video interviews, screenshots)
are prepping for your next launch & ready for a fresh approach
would love someone else to organize quality social proof pieces for you
possibly identify as an introvert… (hi 👋 me too)
want to implement better SEO practices with your content
want to show off some of your clients’ stories
…as well as your own methods!
You want…
Findable content that connects & converts strangers into paying clients using SEO & story (minus the hours spent on Instagram).
Learn about the client experience:
What You Get
(and what you can add on)
DFY Case Study
You get:
Organized testimonial quotes for your website + social media
Case study copy
Google Doc (~1,000-1,500 words)
SEO Strategy Sheet (for each case study)
Check ins
Videos/Docs sent throughout the project
Voxer/email access to me throughout
Wrap up celebration (video chat)
30-day follow up + optimization
Resources
Case study marketing plan
Repurposing guide
PRICING: $3,500 ea.
TIMELINE: 5-week turnaround
Intrigued? Reach out!
Don’t have recorded case study interviews—and don’t really want to do ‘em?
I gotchu!
Interviewing is one of my FAVORITE things to do (I mean, hello! I’ve got a podcast 😂)
The Case Study Interview Add-On…
Pricing: +$250 for each interview
Timeline: add 2 weeks to the project (for a total of a 5-week turnaround)
Process: the process only changes slightly
You’ll introduce me to your client/s via email (I give you the message to send them).
I’ll follow up with a calendar link.
The client/s book their interview. (It’s usually 20-30 min max.)
You get:
approval of the questions
the interview recording (if desired)
pulled quotes from the call
More Examples
“It was such a win having Brittany come chat about case studies at the Make It Happen virtual conference. She gave a step-by-step breakdown of how to execute a case study that allows you to shine as a business owner while providing value to the reader!”
Jess Campbell, Out In The Boons
Hey, homie! I’m Brittany Herzberg.
→ The copywriter service providers call when they want to show up as the answer to a Googled question.
The first thing I want to do when I meet someone new—ALWAYS—is to hear their story. I want to know why they do what they do, what motivates them, & what their sign / Human Design type / Enneagram is.
Which is why it made complete sense when I decided to make a career out of asking strangers about their lives, crafting stories, and getting impactful business owners found online.
The fact that I’ve been a reliable safe-space-provider for 10+ years as a massage therapist only adds to my appeal. *curly hair flip*
As an SEO & case study copywriter, I know how critical it is to:
craft messaging with intention
be clear about your who, how, & why
highlight the client experience
strategically use your clients’ words
