DFY CASE STUDY COPYWRITING (& MARKETING PLAN)

The ultimate piece of strategic, connection-based, findable social proof that’s built to be repurposed & easily convert warm leads—and you don’t have to lift a finger!

Perfect for those who want to make more money using social proof, storytelling, & a smart SEO strategy. You’re ready for a fresh—yet proven—approach (that’s done for you) for your next launch!

“I knew I wanted Brittany to write a case study for my own clients after I read the one she wrote about me—and I cried. She was able to craft a fantastic case study just by me answering a few questions! I was completely blown away.”

–Leah Bryant, Podcast Producer & Podcast Launch Strategist

“Brittany is so thorough and very clear! I need to highlight who’s in my coaching program in order to attract more of those people—and SEO case studies are one of the ways I can do that. Brittany helped me do that and showed me I don’t have to know a lot about SEO in order to maximize SEO.”

–Dallas Travers, Founder of The Hive

This is a perfect fit if you:

  • are resting atop a pile of social proof (testimonials, video interviews, screenshots)

  • are prepping for your next launch & ready for a fresh approach

  • would love someone else to organize quality social proof pieces for you

  • possibly identify as an introvert… (hi 👋 me too)

  • want to implement better SEO practices with your content

  • want to show off some of your clients’ stories

  • …as well as your own methods!

You want…

Findable content that connects & converts strangers into paying clients using SEO & story (minus the hours spent on Instagram). 

You get:

  • Organized testimonial quotes for your website + social media

  • Case study copy

    • Google Doc (~1,000-1,500 words)

    • SEO Strategy Sheet (for each case study)

  • Check ins

    • Videos/Docs sent throughout the project

    • Voxer/email access to me throughout

    • Wrap up celebration (video chat)

    • 30-day follow up + optimization

  • Resources

    • Case study marketing plan

    • Repurposing guide

PRICING: $2,500 ea.

TIMELINE: 3-week turnaround

Intrigued? See if we’re a match made in copywriting heaven.

EXAMPLES:

“Case studies are there to tell the full story so your audience can truly understand where that person was, why they were looking for help, & what results they were able to get by working with you.”

(They’re also great for you, the service provider…)

“Working with Brittany on this case study gave me a moment to celebrate all that I’ve been able to accomplish!”

–Ashleigh Chanél, Facebook & Instagram Ads Strategist

“It was such a win having Brittany come chat about case studies at the Make It Happen virtual conference. She gave a step-by-step breakdown of how to execute a case study that allows you to shine as a business owner while providing value to the reader!”

–Jess Campbell, Out In The Boons

Hey, homie! I’m Brittany Herzberg.

→ The copywriter service providers call when they want to show up as the answer to a Googled question.

The first thing I want to do when I meet someone new—ALWAYS—is to hear their story. I want to know why they do what they do, what motivates them, & what their sign / Human Design type / Enneagram is. 

Which is why it made complete sense when I decided to make a career out of asking strangers about their lives, crafting stories, and getting impactful business owners found online.

The fact that I’ve been a reliable safe-space-provider for 10+ years as a massage therapist only adds to my appeal. *curly hair flip*

As an SEO & case study copywriter, I know how critical it is to:

  • craft messaging with intention

  • be clear about your who, how, & why

  • highlight the client experience

  • strategically use your clients’ words