Client Transformation Stories
DFY Storytelling (with SEO & a Marketing Plan)
The ultimate piece of strategic, connection-based, findable social proof thatās built to be repurposed & easily convert warm leadsāand you donāt have to lift a finger!
Perfect for those who want to make more money & a greater impact using social proof, storytelling, & a smart SEO strategy. Youāre ready for a freshāyet provenāapproach (thatās done for you) for your next launch!
This is a perfect fit if you:
are resting atop a pile of social proof (testimonials, video interviews, screenshots)
are prepping for your next launch & ready for a fresh approach
would love someone else to organize quality social proof pieces for you
possibly identify as an introvertā¦ (hi š me too)
want to implement better SEO practices with your content
want to show off some of your clientsā stories
ā¦as well as your own methods!
You wantā¦
Findable content that connects & converts strangers into paying clients using SEO & story (minus the hours spent on Instagram).
Learn about the client experience:
What You Get
(and what you can add on)
DFY Case Study
You get:
Organized testimonial quotes for your website + social media
Case study copy
Google Doc (~1,000-1,500 words)
SEO Strategy Sheet (for each case study)
Check ins
Videos/Docs sent throughout the project
Voxer/email access to me throughout
Wrap up celebration (video chat)
30-day follow up + optimization
Resources
Case study marketing plan
Repurposing guide
PRICING: $3,500 ea.
TIMELINE: 4-5 week turnaround
Intrigued? Reach out!
Donāt have recorded case study interviewsāand donāt really want to do āem?
I gotchu!
Interviewing is one of my FAVORITE things to do (I mean, hello! Iāve got a podcast š)
The Case Study Interview Add-Onā¦
Pricing: +$250 for each interview
Timeline: add 2 weeks to the project (for a total of a 5-week turnaround)
Process: the process only changes slightly
Youāll introduce me to your client/s via email (I give you the message to send them).
Iāll follow up with a calendar link.
The client/s book their interview. (Itās usually 20-30 min max.)
You get:
approval of the questions
the interview recording (if desired)
pulled quotes from the call
More Examples
āIt was such a win having Brittany come chat about case studies at the Make It Happen virtual conference. She gave a step-by-step breakdown of how to execute a case study that allows you to shine as a business owner while providing value to the reader!ā
Jess Campbell, Out In The Boons
Hey, homie! Iām Brittany Herzberg.
ā The copywriter service providers call when they want to show up as the answer to a Googled question.
The first thing I want to do when I meet someone newāALWAYSāis to hear their story. I want to know why they do what they do, what motivates them, & what their sign / Human Design type / Enneagram is.
Which is why it made complete sense when I decided to make a career out of asking strangers about their lives, crafting stories, and getting impactful business owners found online.
The fact that Iāve been a reliable safe-space-provider for 10+ years as a massage therapist only adds to my appeal. *curly hair flip*
As an SEO & case study copywriter, I know how critical it is to:
craft messaging with intention
be clear about your who, how, & why
highlight the client experience
strategically use your clientsā words