[Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél
My epically embarrassing copywriter fail case study—and learn how I used it to improve the client experience!
There are a number of different types of case studies you can create! One we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see I’m 1. Inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!
Topics covered in this podcast episode:
What was different about how Brittany was creating case studies.
What epic fail during Ashleigh’s case study Brittany was able to learn from.
How Ashleigh has used her case study in her marketing funnel.
Don’t forget you can submit a question that will get answered in an upcoming podcast!
Meet: Ashleigh Chanél
A world traveling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanel helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.
Links & Mentioned Resources:
Case Study Interview Questions
Case Study Training Program (enrollment closes 4/29)
Related Episodes:
Different Types of Case Studies
Connect w/ Ashleigh:
Podcast (coming soon!)
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Welcome back to the Basic Bee Podcast. I am so excited you're here and I'm so excited that my birthday twin, Ashleigh Chanel, is here. We are gonna be talking about, this is a case study interview that I've been teeing up for a hot minute now, and we're gonna be talking about Ashleigh's done for you case study copywriting experience that I have teased as my quote unquote failure story. And I do air quotes because I don't really feel like this is a failure. It in fact,
It turned out to be an incredible lesson and it's made my client experience so much more incredible. But before I bring her on, here's a quick intro for you. A world traveling lover of charcuterie boards, expert digital marketer, and the CEO of Make Your Mark digital marketing agency, Ashleigh Chanel helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress.
She positions her clients as authorities in their industries with tailored, organic, and paid marketing and advertising strategies. Hello Ashleigh!
Ashleigh Chanél (01:05.402) Hello, Brittany. I'm so excited to see you.
Brittany Herzberg (01:10.058) I know this is like so weird for us. We don't really know what to do with ourselves because we're always on boxer. So this is gonna be fun.
Ashleigh Chanél (01:14.397) We are, yeah, it is, I'm excited.
Brittany Herzberg (01:18.11) Me too. All right, before we get into the actual case study interview, of course, I'm going to ask you the same question. I ask everybody else because you have brilliant things to say and this is, you know, just another opportunity for you to say those things. So the question is, which do you feel like is the most important for sales, SEO, storytelling or social proof?
Ashleigh Chanél (01:29.989) Well, thank you.
Ashleigh Chanél (01:40.805) Ooh, for sales, ooh.
Yikes, what a question. Oh my goodness, okay. Storytelling, SEO. Am I not there? Can you hear me? Oh, okay.
Ashleigh Chanél (02:32.569) I think it depends on the person that you're selling to. Because for me personally, I need social proof, but I need more social proof of how it worked in your business than I do in other people's businesses because testimonials can be, they can be doctored, I feel like, unless they're video testimonials. And I need to understand that the way that you work.
in your life and in your business can work for me. Like the way that you do it is the way that I want to do it. So potentially it could be storytelling as well. I think for sales, if you are looking for longevity, I think SEO is extremely important so that you don't have to constantly be on. So I feel like SEO and ads are kind of at the same level in that sense that they allow you to make sales without having to do anything, except for the front end work.
and you don't have to do a lot of the stuff on the back end. I do think it's important. I think that storytelling is important, but I think it's a story or the story, like the messaging of how and what you do is important. And so I don't think any one is more important necessarily than the other. I think it depends on how you wanna set your business up and who you're selling to.
Brittany Herzberg (03:59.399) I love that and you really do have to know who you're talking to and who you're selling to and who that ideal client is for you Because then like you're saying it informs the other steps. Love it. I knew you were gonna have brilliant things to say
Ashleigh Chanél (04:05.586) right.
Ashleigh Chanél (04:09.881) Right. Because honestly, case studies are a form of storytelling, and it also showcases your credibility. So I guess your credibility is also a story. And it helps with SEO. It's all very similar, and it helps with the testimonials. So to me, case studies do all of it. But I think that for me, I personally don't need
you to tell me a whole bunch of stories. I don't need to read a whole bunch of long form copy in order for me to be able to make a decision about you because I believe I'm a good judge of character and I don't need to sit with you for a long time to determine if you know what you're talking about or not. And if you also have the respect of other people at the level that I want to be at, then that also tells me a lot as well.
Brittany Herzberg (05:02.974) Ooh, I love that. That's a really good point that you're bringing up too. Ugh, that's incredible. Alright, so you teed us up beautifully to get into the case study interview. So, let us start at the beginning. When did you know that you wanted to have a case study?
Ashleigh Chanél (05:20.201) Uh, probably like 80 years ago, honestly, I, you know, like, um, I knew I wanted case studies. I knew what case studies were. I came from corporate. I came from a place where I was, um, over the years I've helped make brands over a hundred million dollars, right? And this is just in one quarter. So I know how important it is to create a case study that relates to the type of people you're looking for.
Ashleigh Chanél (05:49.105) I also knew that a lot of case studies sucked because they were so incomplete in my opinion. They were like they would fit on one slide. And I'm like, what kind of case study is this? And because I'm also very extra, I'm a very extra and I want to make sure that people feel taken care of when they come into my atmosphere. And I knew that I wanted to speak to people at every level, meaning every level of the
And in order to do that, that would take time, energy, and effort that I didn't want to put in myself. So I knew that I wanted a case study. I knew I wanted it done well, but I just knew that I did not want to be the one to actually write it.
Brittany Herzberg (06:34.558) I used your line earlier because one thing I remember you saying specifically was like, I want to understand what's going on, but I don't want to do the doing. And I thought that was so brilliant, so perfectly said because, yeah, you didn't want to do it, but I want to know what's going on at the same time.
Ashleigh Chanél (06:43.366) Yeah.
Ashleigh Chanél (06:51.577) Yeah, and I do want to be involved in the sense that I want my input taken into consideration and obviously want to look over it and everything like that. But when I hire someone, which has gotten me in trouble a lot, when I hire someone, you say that you can do something, I take that at face value and I believe that you say that you can do what you can do. And other times I've hired people and they said they could do something, but they really couldn't or they couldn't do it in the way that needed to be done.
Um, and so that's been really difficult, but with you, I was able to let you take your expertise and use it and not have to worry about what, what I was going to get on the back end. And that was such a relief because I am very particular and I like things done well. I like them done right. And especially for a case study, I want to make sure that I was.
represented the way that I wanted to be represented. And you also were able to work with me as far as you didn't have to necessarily speak to the person because I also had a video interview as well. And I believe that I asked because I'm also a marketer and I know what questions need to be kind of answered for my person, I believe I was able to give you a lot of what you needed for the case study.
Brittany Herzberg (09:39.078) Yeah, and you definitely knew the questions to ask. I mean, you're familiar with your people. And I remember when we were talking initially about bringing me on and collaborating on this case study that you had talked to at least one other case study copywriter. And I remember something that you didn't quite jive with her process.
Ashleigh Chanél (09:58.245) Yeah, and I won't say it's because of a control thing. I know this sounds like me being a control freak, but her process was that she had to speak with the client. One of my issues is that, and I might be projecting, but a lot of my clients are extremely busy and they are million and multi-million dollar CEOs who have...
seven, eight and nine figure.
Ashleigh Chanél (10:31.945) net worths and they are doing a lot and if I already spoke to them, if I already interviewed them or if I can give you everything that they need because this is my case study, I feel like that should have been enough especially if it's already in video. Like there should be enough there right and I don't think a case study should be four to eight pages of scrolling like
On Google Docs, that's a different story. But like when you're scrolling with design, it needs to make sense for the reader and not keep them there for 20 minutes to read. You know what I mean? Like it's different if they're watching something maybe, but so her process that she had to speak to my client was bothersome to me. And I wanted to protect my client's time. That's really why I wasn't on board with that. And
Brittany Herzberg (11:12.45) Mm-hmm.
Ashleigh Chanél (11:28.625) That's fine because that's her process. We just aren't the right fit and that's okay.
Brittany Herzberg (11:34.33) Right, exactly. And I liked that you brought that up when we were talking this out, because you were asking me, like, do you have to talk to my client? And no, I don't have to. In fact, if you have the interview, like, that's great. And then if I have a couple of follow-up questions, more than likely, I've been able to go back to my client, in this instance, you, and get more information, as opposed to, hey, Ashley, can you go ask Angela this question? Or, hey, could I have Angela's contact info so I can go ask her and bug her? Like, you were definitely able
help me with the information, the bits that I needed, but you would also ask really great questions in the interview. So like you said though, everybody's got their process and one of the great things about case studies is we get to showcase our process and walk the person through, the reader through, before they even come into our world. It's better than a sales call. Not that a sales call isn't necessary, but you're getting all of that information before you even get on a call with someone, so you're not even wasting your time with that at that point either.
Ashleigh Chanél (12:09.769) break.
Ashleigh Chanél (12:32.333) Exactly. And that's another thing I really wanted my process to be showcased. But even particular on that one client, it's because it took her four months to get back to me about giving me testimonials and us having a conversation. So that is also why I was like at this particular client, I don't think you speaking to her, not you, Brittany, but the other person would make sense. You know what I mean? So
Brittany Herzberg (12:55.839) Brain.
Brittany Herzberg (12:59.309) Mm-hmm.
Ashleigh Chanél (13:01.957) Yeah, but I mean, and again, like I said, I get it, but for sure, I wanted to make sure that my process was showcased and help make people feel comfortable about what I did and how I did it.
Brittany Herzberg (13:16.67) Yeah, I'm so glad that you said that. Okay, so you said really nice things about working with me and the actual experience of it. And I know that we're friends, I know that we've known each other, but what was it about working with me to create this case study? Was it something that you knew before we were even having conversations that you wanted me to collaborate on this project? Or, you know, where did that come in? And what was it about me and my system?
Ashleigh Chanél (13:44.665) It was easy and you are very calming. I don't know if it's our Earth sign, but you taking it all over for me. I don't know what it was. It was just that I knew I wanted you to do it. Oh, you know what? It's because you cared. You cared about how I was going to be perceived. You cared about the work that you were doing.
Brittany Herzberg (13:55.03) Hehehe
Ashleigh Chanél (14:14.833) You asked the questions that needed to be asked and you were clear about everything. You gave me timelines. And while we were working together, the process wasn't annoying. It was very easy. There wasn't a lot of back and forth. And I don't know, just like you and your smile and all of it just made me feel at ease about it, I guess. And I felt...
Something that I realized actually within the past week is that me being protected is very important and I wanted to make, and I felt that with you just as far as you were going to do your best and make sure that I was perceived and viewed the way that I should be.
Brittany Herzberg (15:14.63) You were perceived, I guess you said like I was perceived well or something like that?
Ashleigh Chanél (15:20.713) that you made sure that I was perceived the way that I should be. Not even just the way that I wanted to be, but the way that I should be.
Brittany Herzberg (15:26.176)
I like that you said that and I like that you... I've never had any clients say that they felt like I protected them, but that makes me just like, beam on the inside because that means a lot.
And I really try to do that with whether it's my client or, you know, in your case, Angela, who's your client. I felt like I do feel a sense of protection. So that's really cool that you noticed that and that you shared that. Now I love all of the cold stars you gave me for the process and not being annoying and all of that stuff and you just feeling like I would take care of you in this case study and take care of your client and the story. And
We had a major hiccup with the case study. Will you tell the good people what had happened?
Ashleigh Chanél (16:12.281) We did and I felt bad because so basically you wrote a case study for my course and I was looking for the case study to be written about my program because they were the same thing basically they were yeah they were similar like the names were similar and
Brittany Herzberg (16:27.491) I still can't stop laughing about it.
Brittany Herzberg (16:34.055) Similar, yes.
Ashleigh Chanél (16:40.013) And my client had been working with me in, she had worked with me in my course, but then we also went on to do the things in my program. So that you wrote the full case study for the course. And I felt, I was like, oh my goodness, crap, because it was great, but it was for the course and not the program. So that's what our hiccup was.
Brittany Herzberg (17:05.654) I really can't stop laughing. And it's so funny because I remember exactly where Daniel and I were living at the time. I remember right where I was when you boxered me. And I do remember, like, so we had gone through the whole process of I watched the interview that Ashley did with her client. I made all the notes. I pulled the quotes. I created a story arc. I did the SEO strategy and then wrote the draft, had it copy edited, sent it off to Ashley. And even at that point, I think we went back and forth maybe once or twice trying to edit
Ashleigh Chanél (17:35.709) We did, yeah.
Brittany Herzberg (17:35.728) that original version and then at some point you were like, I'm so sorry, you were voxing me and you're like, I'm so sorry, I was really trying to make this work and I just don't think I can make it work and you told me what the problem was and I was like, oh my gosh, I wrote it for the wrong dang product. Like, this is not gonna work. So you felt bad sending me the message and calling it out. I felt bad because I was like, I should have checked that.
Ashleigh Chanél (17:50.512) I'm sorry.
Brittany Herzberg (17:58.31) But at the same time we were both able to laugh about it because it was like, well, let's just like move forward. We know what the problem is. Let's fix it. I was able to salvage like, I would say 85% of the original case study. And then we were able to go back and forth with the edits. And I want to point out, one, I was really grateful that you said anything because I would not, I would have felt so bad if you had just like never said anything and we edited this case study and you had it designed and all this stuff for the wrong product.
Ashleigh Chanél (18:00.861) Yeah.
Ashleigh Chanél (18:25.394) Yeah.
Brittany Herzberg (18:26.39) So thank you for saying that. And it allowed me to, like I said, it helped me elevate the client experience because now no case study, no done for you case study passes go until I've had my client check the story arc. I want them to read through like where we are starting, what the experience is gonna feature, and then what the results are gonna feature. So I am so grateful that we had this massive hiccup and I think it's just like hilarious now.
Ashleigh Chanél (18:46.633) Mm-hmm.
Brittany Herzberg (19:08.362) I'm really grateful that we had that experience, that I had that experience, and that we were able to correct it, and now I have this extra stop for my clients. But what was that like for you on your end, like at that point?
Ashleigh Chanél (19:45.797) I think for me, it was honestly more about me than you because number one, I've always said this, closed mouths don't get fed. So if I wanted it done well and done right, I had to tell you, right? I was working on, can you still see me and hear me? Okay, I was working on within my own business.
Brittany Herzberg (20:00.757) Mm-hmm.
Ashleigh Chanél (20:13.021) not taking on things because I could have written my own case study and I told myself, well, it's okay, you can just go in here and like fix these things. But it's like, no, number one, you're paying her to do this. So just have her do it. It's okay. And number two, just because you can doesn't mean you should. So that was really what I was working on for myself.
Brittany Herzberg (20:39.434) Yeah, that's great. I love that. So it seems like it was great for both of us, even though in the moment it was like, oh no. Yeah, it ended up working out really well on both ends. What other than that piece, what do you remember from the experience part of it, the actual process of walking through having that case study created?
Ashleigh Chanél (20:47.051) Mm-hmm.
Ashleigh Chanél (21:03.473) ease. It was easy. It was exactly what I wanted. I would like when I say I like I'm not playing any games when I hire someone I need them to take it over. I need them to think critically because I realized also just within hiring people before I didn't know that could be my expectation for to hire somebody who thinks critically. So I needed somebody to think critically and you did.
You didn't ask me a ton of questions. You asked me the questions that you needed to ask. You went and you did. And I was able to read through it. And it was the ease of any edits or anything that we needed to make. Or even just with Boxer, just being able to talk to you without having to get on Zoom. I did appreciate that. Though I love seeing you and talking to you.
Sometimes I might be doing something at an awkward time, right? Or when I have the energy to do something and it might not be the same time for you. So being able to say these things in Boxer and because of my human design, I know that I have a defined throat. So I use my voice very well. And me being able to either send you Loom videos and kind of walk through my brain with me.
while I'm reading through so that we could get the feel right. And then also me being able to say, now I know I may be being a little bit extra. So please take some of what I'm saying with a grain of salt, because overall, this is what I want. This is what I want them to feel. This is what I want them to think. And I wanna make sure that I don't get in the way of that happening. So.
Brittany Herzberg (22:57.875) Mm-hmm.
Ashleigh Chanél (22:58.321) Please take what I'm saying, think about it. If it doesn't apply, leave it alone. You know, don't take what I'm saying. But that was what was really nice for me.
Brittany Herzberg (23:10.494) I love hearing that.
getting to watch the loom videos. I love loom videos and voxers and things like that because we're able... I love me some double speed. I am always over here on like 2x or 3x and I can blow through it faster because one thing for me with my human design is efficiency. I really get frustrated if I can't be efficient when I am ready to be efficient. So I loved being able to do that. I love working with clients. I would say most of my clients really enjoy having that voxer loom
Ashleigh Chanél (23:20.906) Okay? Yes.
Ashleigh Chanél (23:27.174) Yes.
Brittany Herzberg (23:41.988) you loved that and it just made my life so much easier. Yeah. How did you feel after you got the case study and then our lovely friend, Emily Reagan designed it? Like, how did you feel at that point?
Ashleigh Chanél (23:46.537) Same.
Ashleigh Chanél (23:54.973) I felt good. I felt like Ashley, you're on your way because I don't talk about as a marketer, story of our lives, okay? Story of our freaking lives. As a marketer, I do not market myself the way that I should as far as organically because I run ads, okay? And I am just not interested in organic marketing, organic social, should I say.
or you know what it is. Side note, it's not that I don't like organic. It's that I don't like putting my energy and effort into things that are not, that you can't.
As a marketer, I feel like I shouldn't say this, but that you can't necessarily replicate every time. You can't replicate revenue, in my opinion, with social media, meaning just because you posted this time and this got you paid doesn't necessarily mean if you do it the next time. Unlike YouTube, if I do a long form video, I know what happens after that. Unlike a case study, unlike SEO, if I put in the work now with SEO, I know 90 days.
60, 90 days, you know, a year later, three years later, I can still make revenue or get leads or whatever from this particular thing. So my issue with social media is that there is a lot of effort required for the minimal ROI that you get. So what was your question again?
Brittany Herzberg (25:35.387) Mm-hmm.
Brittany Herzberg (25:40.055) Just how did you feel after getting the case study and you were mentioning, which I remember you saying at the time, just how good it made you feel to take a moment and reflect on the fact that, wow, like I did all this. Like this is cool.
Ashleigh Chanél (25:53.601) Yes, okay, there we go. Okay, so yes. So my point was that with the social media, I don't promote myself because it just takes a lot of energy because I've done a lot. I have done so much. Like even when I was working with Interact as their quiz and ads and funnel coach and marketing coach just in general, there are so many things within that I need to take. I still need to take and post them.
Brittany Herzberg (25:55.65) Hehehehe
Ashleigh Chanél (26:23.665) because of the amount of time and effort it takes, I can't go back and listen to the hundreds of hours of video. So having someone else do that for me, and then being able to read it, and just kind of relish in what I did for my client, and that she was able to, and it wasn't just like a, oh, thank you.
It was great working with you. You're nice. You care. It was no I got this girl a significant return on investment She spent 1300 and made thirty two thousand. So yeah, that's a big deal You know what I mean? like within two months, right so I just I it's a big deal and it's something that Sometimes it feels like everybody's throwing numbers out
Brittany Herzberg (27:07.027) Huge deal.
Ashleigh Chanél (27:19.825) But I know how much I care about my clients. I know how much work I put into it. I know how in the trenches I am with my clients. And I wanted that to be showcased and I'm glad it was. And I get this all the time. Like even I talk to her now, I've seen her in Mexico twice since then. And she still says that she's gone on to try other people's courses to see what else she could get.
out of other people's courses and programs and $20,000 later. And my program was significantly less than that. And she still says that it was the best one that she took and that I was the best coach that she had. And then other clients have said the same thing. She was like, they've tried other things and other names of people. And I'm the only one that she's actually, my advice has gotten her paid. So
That is, it's a big deal to hear because sometimes we are in here by ourselves. We are doing this by ourselves. It feels like regardless of how many business besties that we have, a lot of us are still like this in this box in our own, like though we're talking, we're still by ourselves. So it's always nice to have a mirror of what you've actually been able to do for people.
because it reminds you of who you are and what you can do and whose you are in the sense that I am a child of God and I believe that everything that I'm supposed to be doing is for His glory and I can't do that if I'm feeling bad about myself and thinking I'm not doing enough or that I'm not making enough impact and I think case studies and your testimonials but mostly case studies so that you can see how
when people walk through your process, how you've actually been able to get them results and repeatable results. Because my process is pretty linear. I know not everyone's is, but my process is. So just knowing that actually this does work. You're not crazy and it's not like, it's not a fluke. It works.
Brittany Herzberg (29:29.058) Yeah.
Brittany Herzberg (29:32.914) Yeah, definitely. And that benefit, that thing, that result is something that I've gone on to hear lots and lots of times. But I think really you were the first one to...
really drive that home to me where it really meant a lot to you about your skills and your business and your accomplishments and that was so cool to see and it made me feel really good to be able to give you that. So that was really amazing. How have you been able to go on and use the case study?
Ashleigh Chanél (30:07.001) I have been able to use the case study, I've been able to run ads to it, I have been able to, when people want more information, I can just send them there so they can read what the process is like and what results are possible because the other thing is, this is the other reason why I said testimonials can be doctored and I guess so can case studies but the reason why I didn't like them or other people's is because they weren't complete and what I mean by that is
A lot of case studies do not tell you what the person had before that allowed them to get the results, right? So there are multiple case studies that still need to be written for me, but one of the things I will always say is what this person had in place. So with Angela, we actually worked from beginning to end with her, but I had another client that I helped make $450,000. But one thing that I do say when I tell that story is that she had a fully functioning funnel.
Brittany Herzberg (30:43.433) Mm-hmm.
Ashleigh Chanél (31:04.869) She had a lead magnet that people wanted. She had a second lead magnet that got people in and that got people results while they were in the lead magnet. She had an application that she actually denied people to work with her. I think she had out of 120 applications, she only accepted 20. So to me, that made a lot of sense. I know she could have downsold people with other things, but it's like...
We had steps. She knew what her steps were. She knew what to say to these people. And that's why we were able to get her additional leads. We were able to get her thousands of leads, like 3,000 leads within three weeks. So, I mean, I was able to do my job well because she did the work before she even got to me to make sure that everything was done well and made sense and made her money.
So that way I just had to come in and amplify it. So I think the other thing about case studies is that.
if when done right and if you have integrity coming in, you're gonna tell people what people had in place beforehand that allowed them to get the result that you were able to help them get.
Brittany Herzberg (32:26.654) I love that you run ads to the case study. You're the one client that I've had who's done that and I thought it was so cool. Of course it was so very Ashley when you mentioned that. I was like, oh, I cannot wait to see you do this. Okay, before we get into the final thing I want to ask you about, is there anything else you want to add as we wrap up the case study part of things?
Ashleigh Chanél (32:48.494) Mmm.
Ashleigh Chanél (32:51.593) I think a good case study is...
Like you, efficiency is extremely important to me. I also don't like to waste my time talking to people if I don't have to, in the sense that I want all the questions to be answered before you get on the phone with me. I don't wanna answer questions that can be put somewhere else. I'm totally okay with reassuring, things like that, but I wanna make sure that before you get on the phone with me, you have the whole picture.
like that there are no surprises before you get on the phone with me, right? That's why I even have the price of what I do in my application. And I even like after you apply, I have my process and I have our company values, right? On the thank you page. And then I also say every all parties need to be present. All decision-making parties need to be present because how are you going to make a decision if both of you don't?
hear it. So I think that a case study is such an investment in your process. It's an investment in your sanity. And this is specifically for people who are like me, who are drivers, high drivers, high, high eyes, high influencer on the disc scale. And also for those of you who are looking to build your credibility.
Ashleigh Chanél (34:25.725) who know that opportunities are what help you move forward because then the reason I say that is because I'm a four, six manifesting generator, which means, I think it's the four, I don't know which one is which, or the six, but it's the opportunity, I'm an opportunist, meaning a lot of my opportunities come from people that I know. And so if you're looking to build your brand, if you're looking to have a,
have something that showcases who you are, how you are, how you work, and what kind of results you get for people. I truly believe that a case study or multiple case studies is what's going to help you get to the goals that you're looking to get to. And then run ads to them because there's lots of people out there who need to see.
Brittany Herzberg (35:16.066) There are, there are tons of people. I cannot thank you enough for doing that whole case study with me because it was so fun. I really loved getting to work with you and you're so funny because you're always like, well, so I'm really particular and really this and like, don't, you know, don't read into this too much. It was such a blast working with you. And I think I remember telling you that because I'm like, no, but like we're good, everything is great. So it was really fun.
Ashleigh Chanél (35:34.371) I'm glad.
Ashleigh Chanél (35:41.705) Because I know I'm so extra, but you know what I've also learned? Like over the past year, I've learned that it's not that I'm extra. It's that I have a standard and that my 50% is more than a lot of people's 100%. And when you're around people whose 100% doesn't even match your 50.
Brittany Herzberg (35:44.822) So am I.
Ashleigh Chanél (36:10.501) you're always going to be told you're extra, you're always going to feel like you're extra or that you're doing too much. And that is something that I have to kind of like let go and peel layers off of as I move forward in life. But I'm glad I know that now because I didn't know that when we did the case study, right? Like I knew I would always like, you know, claim and be excited about the fact that I'm extra. But no, I have a standard and you're just not doing enough.
And that's what I stand on now. So.
Ashleigh Chanél (36:44.949) I enjoyed working with you because I didn't have to tone it down. And though I always tell one of our friends to stop apologizing, though I wasn't apologizing in those videos, I kind of was saying, you know, I'm being extra. And it's like that's, it's unnecessary, especially when you find people who understand you. So like you understand, I mean, obviously, because we're birthday twins, we kind of get each other a lot. But just generally speaking.
Brittany Herzberg (36:53.684) No.
Brittany Herzberg (36:57.07) a little bit.
Brittany Herzberg (37:09.164) Hehehehe
Ashleigh Chanél (37:13.681) The way that you kind of held me and cared for me as we went through this process and didn't make me feel like I was doing too much and that my loom videos weren't too much, you allowed me a way to process through your process. So yeah, loved it.
Brittany Herzberg (37:32.618) Oh, I like that line. I allowed you to process through my process. That's going somewhere. No, I mean, it was really helpful for me anytime I get feedback from clients. It just helps me do a better job. And rewinding all the way back to my childhood, I liked getting A's. I liked being that student and knowing how to ace the project.
Ashleigh Chanél (37:48.273) Yeah, same.
Mm-hmm.
Brittany Herzberg (37:51.818) And the thing that allowed me to do that was to know, you know, okay, what's the, I forget what they call it now that I'm not in school, but when they give you the assignment and they give you all the little, you know, it needs to be this many words, it needs to have this and this in there, all that kind of stuff. You need to cite so many resources. I love knowing that. That helps me get some like, you know, the bowling lane bumper things so I know how to ace it.
Ashleigh Chanél (38:12.45) Yeah.
Brittany Herzberg (38:14.742) But I don't want to go and leave this without checking in with you about like, what's next? I think, I think you have maybe like a, an audio thing happening in your world? Yay.
Ashleigh Chanél (38:25.533) I do, finally. I have a podcast coming out. It is called the Seven Figure Starting Point podcast. And it is a labor of care, I would say. A labor of care, a labor of love, and a labor of I'm sick of listening to people give and get bad advice.
So let me do something about it. So that's what it's for. It is for those who have seven figure dreams, true, they have seven figure dreams and beyond potentially and they are at six figures. This podcast is for those who are at six, excuse me, who are at six figures right now because the advice and the information that you're getting makes the most sense for people at six figures because you've built your businesses already. You understand what's going on, but
you're trying to get over the hump, over that low six-figure plateau, so like the $150,000 to $250,000 range, you're trying to get over that plateau. And you don't really know what it is. You know that there are gaps. You have literally done everything. You have done all the things. You've hired the coaches. You've hired the mentors. You've done your bookkeeping. You've been in all of these positions in your business.
and you've tried all of the different types of funnels, you've tried all of the different types of business models, you know, one-on-one, group, memberships, you know, courses, other digital products, you have tried literally everything, and there are some things that are working for you that you are kind of more going into that lane, and you are in that lane potentially now, but you want more, you want better, you want bigger for yourself, for your kids, for your legacies.
for all of the things, right? And you want more money so that you can live the life that you wanna live. And I say, you know, so you can live your best and bougiest life. And so what I did was I created a podcast where most of the guests are seven figure business, wait, seven, there's, okay. Most of the guests are seven figure revenue generating business CEOs or more.
Ashleigh Chanél (40:51.097) A lot of them have seven figure net worths and they invest outside of their businesses. And then there are others who are in the, I would say, four to $500,000 range or more. And they come on so that we can... I ask really good questions because I want to know, right? I want to make sure that you're getting real advice. And not just...
I'm not just asking questions just to ask questions. I'm asking questions because I know this is what people are dealing with and I want you to have access to the right people because I truly believe that access is what's going to help you get to the level that you want to get to. So I want to introduce you to some of the best people that I've ever met who are doing some of the most amazing things. And we talk about life stuff. We talk about business stuff, obviously.
But I've truly realized that in order for you to grow in your business, it's probably 10% strategy and more like 90% of all of the human aspects that you need to get together before you can reach the goals that you're looking to reach. So.
Brittany Herzberg (42:09.514) Ooh, that's juicy. I cannot wait. I cannot wait for this podcast. And I know that this podcast that you're listening to or watching is going to be live shortly before Ashley's podcast. So I'll make sure to get that link in the show notes ASAP. And where else can people connect with you?
Ashleigh Chanél (42:24.114) Yes.
Ashleigh Chanél (42:27.457) Oh my goodness, you can hang out with me on Instagram. I'm fun on Instagram. I love meeting people on Instagram. I don't post on Instagram a lot, but I love to have conversations and meet people because again, business can be a lot by yourself, even if you have the most supportive partners.
Brittany Herzberg (42:32.854) She's so fun.
Ashleigh Chanél (42:55.345) and you get in your brain a lot. So I just, I enjoy meeting people and, um, but yeah, you can find me on Instagram at Ashley Chanel. I am the L E I G H Ashley. And please, when you see me, please spell my name properly. I know autocorrect wants to get you, but oh my goodness gracious, please, please help me. Okay. And then, yeah. And then, um, make your mark consulting.com or scal So, yeah.
Brittany Herzberg (43:14.804) Yes and Amen.
Brittany Herzberg (43:21.834) that's a new one. I love it. I'll make sure all of the links are below. Thank you, thank you, thank you for joining me, for allowing me to collaborate with you, and just for being such an amazing human.
Ashleigh Chanél (43:42.509) Thank you, thank you, thank you, that's what I got. For allowing me to collaborate with you. That's and then it went frozen.
Brittany Herzberg (43:51.322) uh, for allowing me to collaborate you with you and something else and then just for being an amazing human. That's what I said. Just so you know, you're welcome. Thank you. It's because we have the same birthday, just like magical people are born on that day.
Ashleigh Chanél (43:58.501) Well, thank you. You're an amazing human. It is. Man, man, we're great.
Brittany Herzberg (44:10.954) We're so amazing. And with that, go have an amazing day.