"I had my biggest launch ever! I know that having these in-depth case studies has been instrumental in the success of my program.”
Brenna McGowan, Pre-Launch Strategist & Copywriter
“I feel so much more confident! I don't have to come up with content ideas because each of my students has a different story and I can easily connect each case study to one of my content pillars.”
Mindi Trimble, College Prep Mentor
“Working with Brittany on this case study gave me a moment to celebrate all that I’ve been able to accomplish.”
Ashleigh Chanél, Instagram & Facebook Ads Strategist
You’ve helped SO many people! And you have all these incredible stories to share.
Except… you’re not sharing them.
(I’m speaking from experience here!)
The pieces are scattered & random—
→ Snippets of video here.
→ Some screenshots over there.
→ Testimonials buried in a Google Doc… somewhere. 👀
But… that’s a big problem because 62% of marketers agree that case studies are the MOST effective way to generate leads.
(yes, you read that right)
So now you find yourself thinking—
“Why am I not documenting all of this amazing social proof in a way that actually helps me get MORE people?”
And then you hit another brick wall. ↓
Because if you’re going to write case studies…
🧱 What do you even ask for in these case study calls?
🧱 Does a case study actually need to have SEO?
🧱 Do you really have to do a video interview?
🧱 How are you going to put this together?
🧱 How long is it going to take to write?
What you need is direction and a structure to follow to write these case studies.
It’s a little known fact that 80% of people wouldn’t call themselves “good writers.”
But—these stats are true too:
→ Client testimonials have the highest effectiveness rating (89%) for content marketing.
→ Using storytelling in your content increases engagement by 300%.
→ 91% of millennials trust online reviews as much as recommendations from friends & family.
Here’s what happens when case studies are written with these pieces:
1️⃣ SEO → gets warm-to-hot leads to your site
2️⃣ Story → hooks & engages potential clients
3️⃣ Social proof → does the selling & closing for you
Knowing that… it just makes sense to write case studies with
a strategy that generates more leads (SEO strategy)
techniques that keep readers engaged (storytelling)
your clients doing the talking & selling (social proof)
All of that is packed inside…
THE COMPREHENSIVE CASE STUDY TRAINING
🎉 🎉 🎉 🎉 🎉
—created by an SEO & case study copywriter—
The BEST part is with case studies done this way (and only this way), you get to:
🎉 Create content that lasts and works for you
→ so you show up in Google searches when someone types in these keywords
🎉 Improve your storytelling skillz
→ so when people click to read the case study, they’re actually invested
🎉 Showcase your clients (AND your work!)
→ to give people a chance to “try before they buy,” which they never get to do with services
…all without shelling out tons of money you don’t have for a copywriter like me ↓
Oh, hi! 👋 I’m Brittany Herzberg
SEO & Case Study Copywriter for service providers.
I’m the Ted Lasso of copywriters.
(cheerful, supportive, carries around inspirational banners—Oh! and I always have a game plan, especially for helping you help more people…)
The very same plan I use to craft case studies for my clients!
The plan I created because I didn’t feel like a strong storyteller.
The plan I knew worked & could work for other business owners too!
I knew I created something special when I realized…
No one else is sharing how to write case studies with SEO and story and social proof!
But THAT is the secret combination to getting clients to find you, fall in love with you, & hand you their money. 💰
I’ve written dozens of case studies for people like Brenna McGowan, Ashleigh Chanél, Dallas Travers, and—I want to show you how to employ this successful strategy!
Buyers are super smart & super savvy—they have to be! They’ve been burned too many times. And your marketing materials have no choice but to rise to the occasion.
But… there’s no rule that says we can’t have some fun 💃, keep things simple, & feel so proud of ourselves along the way!
“The way Brittany explains how to write a case study… it NEVER felt like she was talking above my head.”
Leah Bryant, Podcast Producer
Inside the Comprehensive Case Study Training, you’ll find the exact steps you need to take to:
GATHER
Get everything you need to craft story-based case studies backed by SEO so your clients find you, fall in love with you, & hand you their money.
WRITE
Draft your case study easily—using my P.E.T. 🐾 Framework and all those nice things your clients said about you!
SHARE
Attract the right traffic to your site & establish your expertise when you share this case study! (Don’t forget—you can repurpose this puppy. 😉)
More specifically…
The Comprehensive Case Study Training includes:
Modules:
° MODULE 1: GATHER
This module is all about collecting what you'll need in order to write a case study—easily—that’s rooted in SEO & story.
Big focuses: identify your case study subject, get client quotes, & do keyword research.
° MODULE 2: WRITE
In this module, you'll plan your SEO strategy, develop an outline, & write the case study.
Big focuses: create an SEO strategy, craft a story arc, & begin first draft.
° MODULE 3: SHARE
The final module of is about creating the web page & solidify the marketing plan for your case study.
Big focuses: page design, create the marketing map, & generate repurposing ideas.
Resources:
° [Checklist] So you know exactly what you need to collect to write a compelling case study.
° [PDF] SEO Strategy Sheet to easily optimize this case study & get it to go out and do some marketing for you!
° [Swipe Copy] Know what to say to your clients—and when—so they say “Yes!” and share their case study once it’s done.
° [Google Doc] How & where to use case studies—so they don’t go to waste just sitting on your site collecting digital dust.
° [PDF] Interview questions to ask your client so you show up prepared, ask the right questions, & get the juiciest testimonials!
° [PDF] How to structure the case study (+ my P.E.T. 🐾 Framework) so you flex those storytelling muscles & keep readers engaged.
Materials to suit several learning styles:
° PDFs with written module “highlights” (for the readers)
° Templates/Checklists/Swipes (for the doers)
° Video trainings (for the visual learners)
° Private podcast (for my auditory learners)
When I say comprehensive—THIS is what I’m talking about:
✅ discover how to spot “case study worthy” clients (before the project is even over!)
✅ learn what questions to ask in client interviews so you get those buzzworthy testimonials
✅ steal my client communication swipes & learn how to “sell” the idea of a case study to a client—confidently
✅ get simple SEO research & strategy training so these pages get found by the right Googlers
✅ map out how & where you’ll share the case study and get ready to be 🎵visible! visible!
✅ create helpful content that will support your pre-launch & launch strategy
I can’t forget about these Bonuses! 🎉
Justin Blackman, Brand Voice Expert
Workshop w/ Mr. Justin Blackman called “Brand Voice: You're Doing it Wrong”
(AKA brand voice Jesus is here to show us all the things about writing case studies w/ brand voice! Learn what brand voice is, what it can do for your copy, and find your unique brand voice.)
Take what Justin shares & use it to identify and use your brand voice in your case study to showcase your genius!
Emily Reagan, Digital Marketing Strategist
An exclusive Web Page Design Tutorial by Emily Reagan
(A digital marketing wiz who’s designed many-a-web-page—including case studies I’ve written! Learn how to create a page that’ll pop & increase conversions.)
With what Emily teaches you, you can not only write your case study, but also create a click-worthy page that’s visually appealing & intentionally designed!
Rachael Weaver, Messaging & Human Design Expert
Case Studies & Human Design Workshop with Rachael Weaver
(She’s the go-to for all things conversion copywriting, Human Design, & marketing that feels deeply aligned. Learn how to infuse case studies with your authentic energy!)
This workshop is all about getting really clear on who you are so you attract those uber ideal clients—with ease.
Looking for pricing deets?
I currently charge $2,500 to write 1 DFY case study. (And clients typically hire me to write 3+ case studies. That’s $7,500!)
But you can get this entire training—and hone a repeatable skill—for $2,000 & learn to do exactly what I do!
(And then go & sell it as a deliverable for YOUR clients! 🎉)
“I made my investment back with ONE case study!"
Jess Brooks, UX + Conversion Copywriter
EARLY BIRD BONUS 🐥
When you sign up by April 24th—you get a Copy Audit of your first case study!
The Copy Audit:
Send me your case study draft
Get a Loom video review—with suggestions
Update the copy & send it back to me (optional)
Get all the 🤗🎉👍⭐️ because now, it’s a work of art
All the details about when, where, & how to book this will be sent after payment.
Questions that are likely swirling around your noggin right now (AKA: Case Study Training FAQs)
-
A: No copywriting experience necessary. 😉 But if you’ve got it—we’re taking it to the next level!
This training was specifically put together for YOU! You who needs to know the right questions to ask, how to structure a case study so it converts, how to weave in SEO & story, and how to use the case study once you’ve got it!
Previous students include: marketing agencies, service providers, healthcare providers, freelance & in-house copywriters!
If you want an efficient, easy-to-understand and implement process, and something you can do for yourself + clients—THIS is for you!
-
A: Technically speaking? Nothing but the desire to learn to write case studies & the belief that case studies are totally awesome.
Things that help : client interview(s) & some good stories to share.
(But I gotchu! I’m even including a way to create mock up case studies if you don’t have stories to share!)
Everything else—you’ll find inside!
-
A: This 4-week program is designed to set the perfect pace for you to successfully walk away with 1 completed (published or publishable) case study. 🤓
I’m known for keeping it simple & cutting through the BS, so you’re able to move quickly through the material if you want. On average, students can expect to spend 1-2 hours per week reviewing the materials & taking action on them. (Know that the first module is where most of the time is spent.)
And no—it doesn’t have to take you 4 weeks to complete a case study once you’re “out on your own.” (This is something we talk through in the training!)
-
A: Yes! I know how intimidating it can feel to tackle a new skill—so you’ve got direct access to me (as you work through the material)!
* cue happy dance 💃 *
There are also 3 live calls & a group chat—but no Facebook group or Kajabi profile to login to.
You get the materials (and my email address) fo’ life!
-
A: Yes—with the express warning that I am not a web designer.
Emily Reagan, however, is! She created a web page design tutorial just for us! 🙌
(I’ve also got some really solid web designer friends to connect you with if you’d ever like those referrals.)
-
A: Totes! When you sign up by April 24th, you automatically get a copy audit of your first case study (no matter if you choose PIF or the payment plan option).
If you miss that window of opportunity—if we have time on that last Q+A call, I’d be happy to take a look at your draft! 🤗
-
A: The training includes everything you need to go from “I want to write a case study” all the way to → knowing exactly how to use it for marketing.
(Even how to pitch the idea to a client.)
It’s delivered with several learning styles in mind—video trainings, private podcast, written explanations, implementation weeks, live Q+A calls, and the exact templates I use when I write case studies.
Oh, and me—an expert case study copywriter! Hi. 👋
-
A: Being transparent has never steered me wrong, so in that spirit… there won’t be any refunds and here’s why—
I know anyone who joins this program is serious about mastering this skill.
They’re driven. They have a mission. They don’t take courses just for funzies.
They know this training will give them step-by-step directions. They don’t have time or funds (or energy) to waste.
With all that said, I need you to know how dedicated I am to you. I will do everything in my power to help you succeed!
And I know you’ll meet me halfway. (That’s just kind of how we roll.) I’ll be there alongside you as you take ownership of this new skill.
(I do not kid when I say I’m Ted Lasso-meets-Mrs. Maisel. I’m an inspirational cheerleader who would be a knockout in 1950s fashion.)
And I think we’ll make a pretty incredible duo!
-
A: Don’t worry! There will be replays plus you’ll have a direct line to me throughout the program where you can ask me questions. 😉
-
A: Forever and ever amen!
You get: weekly emails that deliver the training materials + one master PDF that houses the ENTIRE training (video trainings, templates, checklists, swipe copy, Bonus workshops, client communication systems, workflows, private podcast).
-
A: The 4-week program starts April 29, 2024! (And won’t be offered again until the fall.)
After you join the program, you’ll get a welcome email with next steps!
(You have until April 29th to join us!)
“Case studies are just such gifts—talk about an injection of positivity into your work day!”
Mindi Trimble, College Prep Mentor
“Having other people talk about you—using case studies—creates a sense of who you are without you having to say it yourself.”
Brenna McGowan, Pre-Launch Strategist & Copywriter
One last thing to consider…
Because if you’re all the way down here, I’m gonna guess you’re pretty interested in this case study thing. But you’re also kinda wondering if you could just grab some tutorials on YouTube & figure it out on your own.
You totally could. But… Will you?
By the time this program launches again in 5 months, I’m thinkin’ you might be right back here reading the updated version of this very sales page.
You deserve better! Better than—
Spending 3 hours a day creating content for Instagram only to have 3.2% of your followers see it for 24-36 hours.
Remaining the best-kept secret on the internet & not helping as many people (or making as much money) as you could.
Digging around in your Google Drive every single flipping time you need to find some testimonials.
Case studies—the way I teach them—are built to last, to be a part of your marketing team, & to show the world that you know your stuff (and have gotten real results for real people)!
Got questions for me?
Just ask! You can always find me on Voxer (it’s free & you treat it just like iMessage).
Text me or send a voice message & I’ll get back to you ASAP!
“Case studies tell the full story so your audience can truly understand where that person was, why they were looking for help, & what results they were able to get by working with you.”
Ashleigh Chanél, Instagram & Facebook Ads Strategist
“By far the most surprising part of The Case Study Training is how affirming it can be to connect with each student beyond our time together. I'm building a community with my students and prolonging that relationship with these case studies and interviews, which is what I want.”
Mindi Trimble, College Prep Mentor
“I was so confident going into an interview with a high-profile person because I knew this was Brittany's process—this had been tested so many times. I wasn't going to miss something!”
Jess Brooks, UX + Conversion Copywriter
Image says, “I want to know what questions to ask in interviews. And how you do EVERYTHING you do!“
Image says, “You provide wonderful customer service!”
Image says, “Brittany is writing case studies for me at the moment and previous ones and it’s made such an impact on my business!”
Image says, “I’m most excited about using story instead of just slapping in testimonials. I’ve been just scratching the surface of implementing SEO and can’t wait to get your training on this.“
Image says, “I love your style—casual, relaxed, fun, and very knowledgeable! And you’re so easy to connect with and relate to! Thank you! It was a very well done course! The way you set it up and guided us through was awesome!”
Image says, “Brittany’s copy is fire and the way she infuses client stories into her copy strategy is GENIUS. It helps the copy really ring true for the client and do the heavy lifting.”
Image says, “You’re a genius Brittany Herzberg“
Image says, “Thank you for making this so easy! I just sent this over to my web person and I’m just so thrilled about it.”