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FAQs about the SEO Basics Course
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A: Forever! You get lifetime access to the material. You’ll be prompted to make a copy of the Google Doc where everything is housed. You can watch the videos… whenever! You can make copies of the resources… whenever! And you can act on the information… whenever! (Although, I’d recommend you act on it sooner than later )
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A: You’ll receive an email with instructions to get your own copy of the course Google Doc. In the Doc, there are resources you can make copies of, replay videos you can watch, & links to other free and paid tools that’ll make your SEO journey even easier. And with that, you’re off to the races, friend! If you ever need tech support, you’ll be able to reply to that initial email & I’ll be in touch ASAP.
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A: Everyone will work at their own pace. (That’s the beauty of a self-paced course.) What I can tell you is that the pre-recorded trainings are anywhere from 5- to 90-minutes, and there are 6 “main” video trainings.
I’ve had clients take this material & have a brand new website SEO strategy implemented in as little as 2 weeks.
An important thing to remember—is that SEO gets easier & more streamlined over time.
AND! That which you SEO-ify will be out there marketing for you for weeks, months, & years to come!
This is the complete OPPOSITE of your social media posts that only (typically) last as long as the stomach flu.
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A: Not every SEO pro agrees on every single thing, so you’ll find differing opinions, processes, etc. But! There are universally accepted best practices, frequently used terms, & do’s/don’ts. What’s different about this course is that I’ve had loads of entrepreneurs tell me some variation of “I didn’t really understand SEO until I learned it from you, Brittany!” So even for people who’ve worked with another SEO expert/coach/consultant/strategist or who’ve tried learning about it before—you’ll hear my explanations, see my clients’ results, & get familiar with my approach to the wonderful web of SEO!
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A: Nooooooooo! I desperately hope to one day have a LONG sit down lecture conversation whoever started the rumor that SEO only works on WordPress. Here’s the real deal: SEO works—no matter the platform—so long as you’re following best practices. (⇠ which you will not find with any reliability on ChatGPT because Chat & other AI tools pull from everyone’s thoughts, so you end up getting a confusing mixed bag of SEO advice. It’s best to stick with one SEO strategist/strategy if you want to actually see improvement.)
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A: Shortest answer ever: YES. Business owners are showing up in AI results because of their SEO. So if you follow best SEO practices → you show up in AI answers. No SEO → really hard to show up with AI. (Listen to this podcast conversation with fellow SEO strategist, Nina Clapperton, to hear even more on this topic.)
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A: Fast—especially if you’re in my world following my SEO & Grow Method. One student who put everything in this course to practice (in just about 3 weeks) saw an 85% increase in website traffic just 2 weeks after plugging her new SEO strategy in place on her site!
I’ve noticed that 2 weeks is pretty common for my clients to see a bump in traffic. 4-6 weeks is the time it takes most clients to see hot leads coming to them straight from Google. Industry standard suggests it takes 3-6 months to really see an improved and sustained change from SEO.
That said—I will never guarantee results because there are so many factors at play. Every business & business owner is unique. (Also if you ever run into an SEO pro who guarantees results—run.) -
A: Yes. Flat out, yes. I’ve seen SEO work for coaches, copywriters, therapists, attorneys, astrologers, herbalists, strategists, chiropractors, bookkeepers, OBMs, VAs, fractional COOs, copyeditors, podcasters, and so many more!
The reason my method works for any industry (IMHO) is because we begin with what I call The BIG 3 Q’s—who do you help, how do you help them, what do you want to be known for? By getting clear on those, you get clear on the best keywords, & content to create to attract your most ideal clients! And clarity (plus specificity) is the name of the game with SEO.
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A: If you’re in the process of updating your website copy, this is a perfect time to learn about SEO! In fact, I’ve worked with plenty of clients as they’re re-writing their websites & they find that creating their SEO strategy actually helps them write better copy for their sites!
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A: No, you’ve already received this material. However, there are & will be updates to the material. To ensure you’ve got the most up-to-date version of this course, email me!
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A: No, this is an entirely self-paced program. All the video trainings are pre-recorded calls. That said, if you’re wanting a more interactive program SEO Foundations is the best place for you.
Don’t worry if you’re reading this after you purchased the SEO Basics Course! Email me & we’ll get you enrolled in the next round of SEO Foundations. (Your SEO Basics Course investment will be applied toward SEO Foundations. )
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A: No! This is a space for anyone who’s newer to SEO (translation: doesn’t know the basics—yet) as well as anyone who’s ready to kick it up a notch (translation: actually take action on the basics and learn what to do to keep the momentum going).
This program includes trainings right off the bat so you can get comfy with the basics of SEO. From there, it’s designed to gently guide you through implementing those basics—with my support!
Think of SEO basics as: keyword research, the jargon (like “SEO title”), & understanding how SEO works. You’ll learn what it means AND have support actually doing something about it.
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A: Yes and no. The main focus of the course is on optimizing websites for SEO. But in the “content creation” training, I ended up sharing about SEO for blogs & podcasts. I even included the Podcast SEO Resource as a bonus!
