SEO Basics Course
6-part introduction into the magical world of SEO for entrepreneurs who want to bring in new leads—without burning out on social media.
It’s not that SEO can’t work / won’t work for you.
…or your industry.
…or that you’ll never “get it.”
You just haven’t had the right system.
SEO is a topic that can be confusing & appear complicated.
But that’s just because it’s new & the instructions you’ve seen so far are, well… confusing!
——————
On top of all that—
SEO doesn’t just equal “search engine optimization” anymore… It’s about optimizing for search everywhere online.
Something I’ve been saying for years! But SEO does start at home.
And that’s exactly what you’ll see inside the SEO Basics Course.
Because we’re talking about:
Keyword Research
On-page SEO
Content Creation
Link Building
SEO Errors
Metrics Tracking
This course gently guides you through the BIG overwhelming concept of SEO & breaks it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
With straightforward advice, simple explanations, & prioritized to-dos inside the SEO Basics Course—
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
The 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
Your SEO journey begins here ⬇️
——————
The SEO Basics Course Includes:
📋 An organized Google Doc 📋 with resources, action steps, & inspiration so you know what to expect and what the next best action item is to make your website more findable with SEO
📝 SEO checklists & templates 📝 so you know exactly how to make SEO work to bring dream clients in on autopilot
📹 Video trainings 📹 that are part mentorship, part Q+A so you can learn the basics of SEO and put them into action with ease & confidence
⭐ Bonus tech tutorials ⭐ on things like Google Search Console & finding sites that are backlinking to you—so you know where to go & what to look for to make the most of SEO
⭐ Bonus podcast SEO resource ⭐ yes, the very same one available in the SEO Shop because once you’ve got your main website pages optimized for SEO, your next task is to optimize content for SEO
——————
:: Course Overview ::
✨ Part 1+2: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
→ Uncover the BEST keywords to make you findable & learn how to use them.
✨ Part 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
→ See how links—internal & external—establish you as an expert in your industry.
✨ Part 4: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
→ Learn how to create content that people are 100% searching for— so your content actually works for you.
✨ Part 5: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
→ Get clear on how to make your website a destination ideal clients flock to & how to maximize your SEO efforts.
✨ Part 6: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
→ Understand which metrics to track & what the data means so you make confident marketing decisions.
——————
You want & need all these pieces in place to ensure you’re showing up when people are looking for you—wherever they’re searching (Google, Spotify, or even ChatGPT)!
It’s time to better understand SEO so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
See you inside!
——————
Read our Terms of Use here.
6-part introduction into the magical world of SEO for entrepreneurs who want to bring in new leads—without burning out on social media.
It’s not that SEO can’t work / won’t work for you.
…or your industry.
…or that you’ll never “get it.”
You just haven’t had the right system.
SEO is a topic that can be confusing & appear complicated.
But that’s just because it’s new & the instructions you’ve seen so far are, well… confusing!
——————
On top of all that—
SEO doesn’t just equal “search engine optimization” anymore… It’s about optimizing for search everywhere online.
Something I’ve been saying for years! But SEO does start at home.
And that’s exactly what you’ll see inside the SEO Basics Course.
Because we’re talking about:
Keyword Research
On-page SEO
Content Creation
Link Building
SEO Errors
Metrics Tracking
This course gently guides you through the BIG overwhelming concept of SEO & breaks it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
With straightforward advice, simple explanations, & prioritized to-dos inside the SEO Basics Course—
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
The 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
Your SEO journey begins here ⬇️
——————
The SEO Basics Course Includes:
📋 An organized Google Doc 📋 with resources, action steps, & inspiration so you know what to expect and what the next best action item is to make your website more findable with SEO
📝 SEO checklists & templates 📝 so you know exactly how to make SEO work to bring dream clients in on autopilot
📹 Video trainings 📹 that are part mentorship, part Q+A so you can learn the basics of SEO and put them into action with ease & confidence
⭐ Bonus tech tutorials ⭐ on things like Google Search Console & finding sites that are backlinking to you—so you know where to go & what to look for to make the most of SEO
⭐ Bonus podcast SEO resource ⭐ yes, the very same one available in the SEO Shop because once you’ve got your main website pages optimized for SEO, your next task is to optimize content for SEO
——————
:: Course Overview ::
✨ Part 1+2: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
→ Uncover the BEST keywords to make you findable & learn how to use them.
✨ Part 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
→ See how links—internal & external—establish you as an expert in your industry.
✨ Part 4: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
→ Learn how to create content that people are 100% searching for— so your content actually works for you.
✨ Part 5: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
→ Get clear on how to make your website a destination ideal clients flock to & how to maximize your SEO efforts.
✨ Part 6: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
→ Understand which metrics to track & what the data means so you make confident marketing decisions.
——————
You want & need all these pieces in place to ensure you’re showing up when people are looking for you—wherever they’re searching (Google, Spotify, or even ChatGPT)!
It’s time to better understand SEO so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
See you inside!
——————
Read our Terms of Use here.
6-part introduction into the magical world of SEO for entrepreneurs who want to bring in new leads—without burning out on social media.
It’s not that SEO can’t work / won’t work for you.
…or your industry.
…or that you’ll never “get it.”
You just haven’t had the right system.
SEO is a topic that can be confusing & appear complicated.
But that’s just because it’s new & the instructions you’ve seen so far are, well… confusing!
——————
On top of all that—
SEO doesn’t just equal “search engine optimization” anymore… It’s about optimizing for search everywhere online.
Something I’ve been saying for years! But SEO does start at home.
And that’s exactly what you’ll see inside the SEO Basics Course.
Because we’re talking about:
Keyword Research
On-page SEO
Content Creation
Link Building
SEO Errors
Metrics Tracking
This course gently guides you through the BIG overwhelming concept of SEO & breaks it down so you can start seeing leads come in on autopilot. 🎉
(It’s not a dream—it’s an actual reality for my clients!) ⇣⇣⇣
“Brittany, the SEO is working! I just had another lead come through who FOUND ME ON GOOGLE!” –Podcast Producer
“My contact form and phone have been blowing up with inquiries!” –Online & In-Person Therapist
——————
As an SEO strategist, I've watched clients implement SEO strategies for their blogs, podcasts, & websites and go on to:
increase podcast downloads by 5k in just 1 month
book clients from blogs & podcasts in under 36 hours
boost traffic to their website (by 10k visits each month for 1 client)
get confident about blogging and have people stay on the blog for 5+ minutes
make a name for themselves as shown by the increased number of Google searches for their name
With straightforward advice, simple explanations, & prioritized to-dos inside the SEO Basics Course—
You get to move forward with confidence knowing that your business has SEO supporting its marketing strategies 24/7!
(And that you’ve made Google your personal matchmaker because you’ve got leads coming in from Google. 😉)
——————
Meet Your SEO Guide, Brittany Herzberg
After barely making rent the first month I lived in Vermont, I was beyond relieved when 2 massage clients magically found me. It was so obviously only because of my SEO!
It was at that moment I realized I had a natural knack for knowing what to put on my site, what questions a potential client would ask, & how proactively answering those would lead them directly to me. I knew I needed to lean into this strategy that was providing groceries & helping me make rent.
After accidentally stumbling on being an SEO Expert, I started applying this strategy to everything—not just my website, but copywriting gigs I was getting on the side. Before I knew it, SEO was my thing & people were calling me the “SEO Queen.” And after that, the SEO & Grow 🌱 Method was born.
——————
The 3-Step SEO & Grow 🌱 Method
This kind of sustainable growth is possible because of the process I take every single business owner through.
Phase 1: UNDERSTAND SEO
Get a clear understanding of how SEO works (including terminology & best practices) & how SEO can support you to create the type of content that actually makes you findable on Google.
Phase 2: IMPLEMENT SEO
Get a solid SEO strategy in place that will continue to work for you for years! You’ll feel relieved & excited for what’s to come because now you know exactly what to do to optimize your website to bring in clients on repeat without chasing people around on Instagram.
Phase 3: MAINTAIN SEO
Move forward with confidence in what next steps to take to remain in good standing AND to continue to improve your SEO. You know how to make strategic decisions that support your content to consistently bring in new leads—NO guesswork about what to post.
Your SEO journey begins here ⬇️
——————
The SEO Basics Course Includes:
📋 An organized Google Doc 📋 with resources, action steps, & inspiration so you know what to expect and what the next best action item is to make your website more findable with SEO
📝 SEO checklists & templates 📝 so you know exactly how to make SEO work to bring dream clients in on autopilot
📹 Video trainings 📹 that are part mentorship, part Q+A so you can learn the basics of SEO and put them into action with ease & confidence
⭐ Bonus tech tutorials ⭐ on things like Google Search Console & finding sites that are backlinking to you—so you know where to go & what to look for to make the most of SEO
⭐ Bonus podcast SEO resource ⭐ yes, the very same one available in the SEO Shop because once you’ve got your main website pages optimized for SEO, your next task is to optimize content for SEO
——————
:: Course Overview ::
✨ Part 1+2: All Things Keywords
How do I do keyword research? What tools do I need? How long is this gonna take? What's the process? And where do I plug them in?!
→ Uncover the BEST keywords to make you findable & learn how to use them.
✨ Part 3: Link Building
What are backlinks? How do I get them? Should I pay for links? How do I know what to link to & from in my own website?
→ See how links—internal & external—establish you as an expert in your industry.
✨ Part 4: Create Content
What content is most popular? How often do I need to write blogs? Do blogs really need to be 2,000 words? Do I have to blog?? What do algorithms & Google care about?
→ Learn how to create content that people are 100% searching for— so your content actually works for you.
✨ Part 5: Finding & Fixing Errors
How do I fix broken links? What do I do if my page loads slowwwwly? What is a 301 redirect? What issues do I need to fix to improve user experience (UX)?
→ Get clear on how to make your website a destination ideal clients flock to & how to maximize your SEO efforts.
✨ Part 6: Optimization & Metrics
How can I optimize existing blogs or podcast episodes? Is that even possible?! What metrics should I be tracking? How can I do that? Are image titles really that important? How do I write SEO-friendly headlines? What do I need to do for URL slugs? What can I do on my site to improve accessibility?
→ Understand which metrics to track & what the data means so you make confident marketing decisions.
——————
You want & need all these pieces in place to ensure you’re showing up when people are looking for you—wherever they’re searching (Google, Spotify, or even ChatGPT)!
It’s time to better understand SEO so you get MORE clients & make MORE money without burning yourself out on social media. 🔥
See you inside!
——————
Read our Terms of Use here.
FAQs about the SEO Basics Course
-
A: Forever! You get lifetime access to the material. You’ll be prompted to make a copy of the Google Doc where everything is housed. You can watch the videos… whenever! You can make copies of the resources… whenever! And you can act on the information… whenever! (Although, I’d recommend you act on it sooner than later )
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A: You’ll receive an email with instructions to get your own copy of the course Google Doc. In the Doc, there are resources you can make copies of, replay videos you can watch, & links to other free and paid tools that’ll make your SEO journey even easier. And with that, you’re off to the races, friend! If you ever need tech support, you’ll be able to reply to that initial email & I’ll be in touch ASAP.
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A: Everyone will work at their own pace. (That’s the beauty of a self-paced course.) What I can tell you is that the pre-recorded trainings are anywhere from 5- to 90-minutes, and there are 6 “main” video trainings.
I’ve had clients take this material & have a brand new website SEO strategy implemented in as little as 2 weeks.
An important thing to remember—is that SEO gets easier & more streamlined over time.
AND! That which you SEO-ify will be out there marketing for you for weeks, months, & years to come!
This is the complete OPPOSITE of your social media posts that only (typically) last as long as the stomach flu.
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A: Not every SEO pro agrees on every single thing, so you’ll find differing opinions, processes, etc. But! There are universally accepted best practices, frequently used terms, & do’s/don’ts. What’s different about this course is that I’ve had loads of entrepreneurs tell me some variation of “I didn’t really understand SEO until I learned it from you, Brittany!” So even for people who’ve worked with another SEO expert/coach/consultant/strategist or who’ve tried learning about it before—you’ll hear my explanations, see my clients’ results, & get familiar with my approach to the wonderful web of SEO!
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A: Nooooooooo! I desperately hope to one day have a LONG sit down lecture conversation whoever started the rumor that SEO only works on WordPress. Here’s the real deal: SEO works—no matter the platform—so long as you’re following best practices. (⇠ which you will not find with any reliability on ChatGPT because Chat & other AI tools pull from everyone’s thoughts, so you end up getting a confusing mixed bag of SEO advice. It’s best to stick with one SEO strategist/strategy if you want to actually see improvement.)
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A: Shortest answer ever: YES. Business owners are showing up in AI results because of their SEO. So if you follow best SEO practices → you show up in AI answers. No SEO → really hard to show up with AI. (Listen to this podcast conversation with fellow SEO strategist, Nina Clapperton, to hear even more on this topic.)
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A: Fast—especially if you’re in my world following my SEO & Grow Method. One student who put everything in this course to practice (in just about 3 weeks) saw an 85% increase in website traffic just 2 weeks after plugging her new SEO strategy in place on her site!
I’ve noticed that 2 weeks is pretty common for my clients to see a bump in traffic. 4-6 weeks is the time it takes most clients to see hot leads coming to them straight from Google. Industry standard suggests it takes 3-6 months to really see an improved and sustained change from SEO.
That said—I will never guarantee results because there are so many factors at play. Every business & business owner is unique. (Also if you ever run into an SEO pro who guarantees results—run.) -
A: Yes. Flat out, yes. I’ve seen SEO work for coaches, copywriters, therapists, attorneys, astrologers, herbalists, strategists, chiropractors, bookkeepers, OBMs, VAs, fractional COOs, copyeditors, podcasters, and so many more!
The reason my method works for any industry (IMHO) is because we begin with what I call The BIG 3 Q’s—who do you help, how do you help them, what do you want to be known for? By getting clear on those, you get clear on the best keywords, & content to create to attract your most ideal clients! And clarity (plus specificity) is the name of the game with SEO.
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A: If you’re in the process of updating your website copy, this is a perfect time to learn about SEO! In fact, I’ve worked with plenty of clients as they’re re-writing their websites & they find that creating their SEO strategy actually helps them write better copy for their sites!
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A: No, you’ve already received this material. However, there are & will be updates to the material. To ensure you’ve got the most up-to-date version of this course, email me!
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A: No, this is an entirely self-paced program. All the video trainings are pre-recorded calls. That said, if you’re wanting a more interactive program SEO Foundations is the best place for you.
Don’t worry if you’re reading this after you purchased the SEO Basics Course! Email me & we’ll get you enrolled in the next round of SEO Foundations. (Your SEO Basics Course investment will be applied toward SEO Foundations. )
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A: No! This is a space for anyone who’s newer to SEO (translation: doesn’t know the basics—yet) as well as anyone who’s ready to kick it up a notch (translation: actually take action on the basics and learn what to do to keep the momentum going).
This program includes trainings right off the bat so you can get comfy with the basics of SEO. From there, it’s designed to gently guide you through implementing those basics—with my support!
Think of SEO basics as: keyword research, the jargon (like “SEO title”), & understanding how SEO works. You’ll learn what it means AND have support actually doing something about it.
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A: Yes and no. The main focus of the course is on optimizing websites for SEO. But in the “content creation” training, I ended up sharing about SEO for blogs & podcasts. I even included the Podcast SEO Resource as a bonus!
