🎙️ THE BASIC B PODCAST RECAP: FEBRUARY 2024 🎙️
My friend & podcast producer Leah Bryant recommended doing a podcast recap & I'm very here for this! So... Here's what happened that's podcast-related in the month of February.
✨ THE BASIC B PODCAST IS…
The Basic B Podcast is the weekly show service providers (solopreneurs AND supported CEOs) count on to bring them simple, organic marketing strategies—with a side of sass.
Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales:
SEO (get the right people to your site)
Storytelling (hook & engage them)
Social Proof (give them the feeling of working with you before they actually do)
…and she wants you to master them too!
You’re sure to always walk away with smart strategies, a pep in your step, & a smile on your face!
✨ THE FEBRUARY PODCAST EPISODES ARE AVAILABLE TO BINGE
🎧 How to Write Case Studies—Easily!
(Good ol’ Threads inspired this podcast episode! I got tagged in a post where a business owner sounded incredibly discouraged about how hard it is to write case studies. I simply couldn’t let that belief continue on! Enjoy the podcast! You might also like to check out my interview w/ Ellen Yin on the Cubicle to CEO podcast.)
🎧 The Top 3 Podcast Trends for 2024 w/ Rosa Sarmento
(Rosa & I met through a mutual friend! She’s a podcast producer and avid LinkedIn poster. When she shared her 3 podcast predictions for 2024 I knew I had to bring her on the show to share them with YOU!)
🎧 How to Avoid These 3 Killer SEO Mistakes
(What business owner wouldn’t like to avoid making a mistake—for once! Good news—I’ve got you covered with SEO mistakes you can’t afford to make and how to avoid making them. I have a feeling this will become a series, so stay tuned!)
🎧 SEO + Blogs: A Love Story
(‘Twas Valentine’s Day 2024 & I wanted to share a podcast episode that was on-theme. Well… Blogs & SEO were top-of-mind, so I went with that! Learn how SEO supports blogs & vice versa!)
🎧 How to Ask for (and Get) Optimized Client Testimonials
(My journey into SEO copywriting started with asking my massage clients for testimonials I could use on my website. (I talked about that in the “How I Became a Copywriter” episode.) Gathering testimonials—and getting good testimonials—has since become a passion of mine. In this episode, I get into ALL things testimonials & even touch on the testimonial template I love using!)
🎧 [Case Study Interview] w/ SEO Client Donna Piper
(Donna & I first crossed paths in a copywriting program for business owners. I instantly knew I liked her! We’ve gone on to become friends, work on her SEO, & so much more. You might remember Donna from the blog about my Akashic records reading experience with her. This interview is set up to be an example of a case study interview, so if that’s something you’ve wanted an example of—here you are!)
🎧 Quick Win: SEO Title + Meta Descriptions
(Two of the most critical parts of your SEO strategy are your SEO titles & meta descriptions. Learn what they are, where they show up, & how to properly write these pieces of copy! To make the most out of this listening experience, make sure you have your copy of the SEO Basics Checklist handy.)
🎧 The Importance of Business Contracts w/ Yasmine Salem Hamdan
(Yasmine & I met on Instagram—and it couldn’t have been at a more perfect time! I was in the market for new & improved business contracts. And Yasmine is the founder of Coaches & Co.! Whether you’re new to the online business world or a service provider who wants to up their legal protection, you’re gonna love this episode!)
What has your biggest "aha moment" been so far from the show?
(Tell me in the comments or say hi on Instagram!)
(psst! Huge favor to ask... If you're enjoying the podcast, there are 2 quick things you can do to help me reach more business owners like you:
⭐️ FOLLOW & RATE the show:
It's as easy as clicking a couple buttons!
You can do this on Spotify, Apple, YouTube, & other platforms.
(I learned from Ellen Yin that the follows for a podcast actually are the most impactful for reach & findability. So “even” if this is “all you have time for”—please know it’s greatly helping the podcast reach more people!)
📝 REVIEW the podcast:
Takes 1-2 minutes longer but is a great way to start flexing those new skills of yours—you know... the SEO, social proof, & storytelling.
(You can do this on Spotify & Apple! If you’re on YouTube, perhaps you’ll leave a comment on an episode you really enjoyed?)
If you want some prompts to get your juices flowing about what to say in the review, this is for you:
Subject: Say something here that will draw in the right listener. (Is it maybe a “must-listen for entrepreneurs” or “the best organic marketing advice”?)
Review: In this section, share 1-2 sentences about why someone needs to listen to this podcast. (What’s in it for them? What have you enjoyed about the show? Was there a specific interview or topic that you just loved?)
Example podcast reviews that have been shared about The Basic B podcast:
ID: “I’ve been tuning into The Basic B podcast and honestly, it’s a game-changer. Brittany is the cool, sassy, savvy friend we all wish we had in the marketing world. She nails it with easy-to-digest tips on SEO, storytelling, and how to really show off your business.“
ID: “As a solopreneur, I love podcasts that help me grow my business and/or teach me some quick business tips. The Basic B is the prefect mix of fun and education, while being digestible for a busy professional.“
ID: “Brittany has thawed my freeze of action. She speaks in a language that makes me understand the how and the why—with ease. I get SEO now!“
Quick links:
I hope you know how SO VERY GRATEFUL I am for you ❤️
I can’t wait to see what happens on The Basic B podcast in March!
You can already check out the very first March episode: “Tips for Better Interviews.” 😉
Remember—you can…
I’ll be answering these questions on future podcasts!
(I’m still not quite sure how this will shape up—if I’ll dedicate 1 full episode to answering questions like an FAQ episode, or if I’ll create individual episodes for each question—but send in your Q’s & let’s see what happens!)