LISTEN: Brittany's Best Podcast Interviews 🎧
If you’d asked 8-year-old Brittany if she wanted to volunteer for multiple recorded conversations, you’d have heard “no” quick, fast, & in a hurry!
As an introvert with porcelain skin which turn-eth red the instant attention is directed my way, I’ve historically NOT been a fan of recorded anything.
But in 2019, I started to change my tune.
Heck—maybe the transition started even before that—in 2009, when I interviewed for a job as a Starbucks barista.
You see… I wanted to get comfortable with:
speaking to lots of people (so. many. people. so. early. in. the. morning.)
networking (totally paid off—I got several babysitting, nannying, & petsitting gigs) &
being in a little bit of a “performance” job (people staring while you make their coffee will do the trick!)
How does my short career stint as a Starbucks barista tie into this podcast interview playlist?
Because without me dipping my toe in the speaking, networking, & performing waters—
➡️ I would’ve NEVER felt comfortable enough to have a public Instagram profile (even if it IS for business purposes!)
➡️ I wouldn’t have started sharing pieces of my life & marketing tips (for massage therapists & other holistic entrepreneurs) online
➡️ I never would have joined groups like Social Curator, 5-Figure Leap, or The Copy Confidence Society—which have been incredible networking & group learning experiences! (Virtual places where I’ve made SO many incredible online business owner friends.)
And—most importantly—I NEVER would have had the chance to be interviewed on these amazing podcasts!
(This list is updated regularly)
Frequently talked about topics:
SEO strategy
Case Study copywriting
SEO copywriting
Client testimonials
The life of an introverted, dog-loving entrepreneur
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The Systems & Workflow Magic Podcast w/ Dolly DeLong
I’m incredibly excited for this episode! Mostly because this is just the beginning, friend.
If you’re listening to this podcast (<< that’s the blog & transcript link by the way) in late 2022 or early 2023, you are in for a treat!
More on that in a second.
My podcast interview with Dolly was ALL about how client testimonials support your SEO strategy.
She shared some great content related to the episode on Instagram! My favorite posts:
Ok here are the deets for this special treat!
Dolly is releasing a HUGE bundle—The Systems & Workflow Magic Funnel Bundle—in February 2023. (<< get on the waitlist now!)
This bundle includes resources for each and every part of the funnel—from getting visible & gaining leads, to what to do with a client post-project.
Leading up to the bundle release, she’s launching a private pop up podcast!
This podcast series is a 4-day private, FREE training & will run from January 31-February 10, 2023. (<< sign up now to be notified about the private podcast! I recorded a special training that went in-depth on client testimonials.)
Permission to Kick Ass w/ Angie Colee
This one took a tone for the more personal—with a side of business
When the opportunity presented itself for Brittany to shift her business from massage therapy to copywriting, she took a different approach than most.
She fully embraced and announced her new identity with enthusiasm (even when she didn’t feel fully ready).
If you think everyone has it all figured out, this one’s for you because spoiler alert: we’re all just making it up as we go!
I say this frequently & am SO excited that someone else thought it was worthy of being a word quote.
Talk Copy to Me w/ Erin Ollila
Turning Testimonials into Case Study Marketing Content
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish.
Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways.
Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Here's exactly what we covered when we discussed turning testimonials into case study marketing assets:
How Brittany’s efforts to make friends as a child also served her well in the online business world
The importance of building out testimonials into bigger pieces of marketing content, specifically case studies
What a case study is and why business owners should invest in them.
Brittany’s approach to stori-fied case studies
How case studies can show off your expertise without you having to boast and brag as a business owner
The trouble with writing your own case studies (and how to potentially overcome them)
The benefits of hiring an expert “outsider” to write the case studies for you.
How to determine what makes the best testimonials (and use them in your case study marketing)
Whether or not sourcing information from your case studies can be templatize-able
Where to use case studies on the website
Why case studies are good for client acquisition and also for SEO
The #PrettyAwkward Entrepreneur Podcast w/ Megan Yelaney
Attracting Your Ideal Clients with Stellar Copywriting & SEO Techniques
If you’ve ever wanted to learn more about ranking higher on google this episode is perfect for you!
We chat about:
How Brittany made the pivot from massage therapist to working with other business owners on SEO and copywriting
Taking on the challenge of cracking the SEO code
Making client testimonials more fun and personable to attract the right clients
We all know the power of SEO can be incredibly amazing for a small business. If you’re the answer to a Googled question, that’s where it’s at!
I loved how Brittany took us through how powerful client testimonials can be and where you can use them in different aspects of your business.
I hope this helped you get a clearer picture of how to use copywriting and SEO to find your perfectly aligned, dream clients.
The MFR Coach’s Podcast w/ Heather Hammell
SEO + marketing your MFR (myofascial release) business
This episode is all about marketing and how you can get in front of your ideal clients using Search Engine Optimization (SEO) as a tool.
SEO is used to optimize your online efforts by making sure there are keywords that your ideal client can identify with throughout your social presence so that Google knows when to refer you.
Maybe you’ve heard that SEO can help drive traffic to your website and social accounts to get you higher rankings, but you aren’t really sure how it works or what areas to focus on.
Be In Demand w/ Laurie-Ann Murabito
How to use Client Testimonials throughout your Selling Process
Ready to get client testimonials with ease and use that social proof in your social media and website?
Asking for client testimonials can feel awkward and often overlooked. Think about all the times you’ve read reviews before hitting the buy button.
Those reviews allow the buyer to feel more at ease when they’re buying your product, hiring you or joining your course.
But what do you do with those testimonials once you have them? Where do you use them?
In today's episode, I’m talking with Brittany Herzberg, SEO Copywriter and creator of the Client Testimonial Template.
Check out what you'll learn:
The importance of testimonials as social proof in your business, which influence your prospects before they hire you.
How to easily get a good testimonials from your clients or customers throughout their work with you and not only at the end.
The different ways to repurpose your testimonials, so that you’re showcasing your work and the results of your clients, so your future clients can see what’s possible for them.
Watch Brittany’s interview w/ Laurie-Ann on the Be In Demand podcast!
Unicorns Unite Podcast for the Freelance Digital Marketing Virtual Assistant Community w/ Emily Reagan
Niching your services: client testimonials and SEO
Search Engine Optimization - we all know what it is, but do we really understand its importance?
I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.
Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.
She’s the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.
It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!
The Entrepreneur’s Ecosystem w/ Chanti Zak + Dawn Petrin
Maximizing potential through SEO
You’ve put your blood, sweat, and tears into your online business, but you’re still not seeing your hard work translate to the results you deserve.
But there’s good news: Through a little manipulation of the algorithm and some quality words from clients, you may just be on your way to seeing your efforts thrive.
We’re joined by Brittany Herzberg, the copywriter that holistic health and wellness professionals turn to when they want to see themselves turn up as the answer to a Google search.
Tune in and listen to episode 31 of The Entrepreneur’s Ecosystem. Brittany is telling us all about building a practice of dream clients by enlisting the help of your website words and showcasing your individual personality.
In This Episode, You Will Learn:
How Brittany got started as a copywriter and learning SEO (08:37)
A breakdown of SEO and it’s value in client testimonials (14:54)
How to ask for client testimonials (25:32)
What to look for in testimonials to optimize SEO (32:04)
Other SEO tips and tricks (35:43)
Brittany’s take on satisfying the humans and the bots (39:45)
Find Your Magic w/ Kelsey Formost
Your personality is the key to standing out; copywriting for healthcare (& other “buttoned up” professionals)
NERD ALERT: 2 copywriters talk… copywriting!
In this episode, we share a lot of information about not hiding your personality behind boring ass copy... if you want to write your own copy, or are looking to hire a copywriter- this one's for you.
A copywriter will help you optimize your words out there that represent your business. Great copy makes it easier for people to land on your website, book a consultation, buy a product, buy a service. The key to writing awesome copy is that it helps your ideal clients say “yes” to you quickly.
Once they found their emotional and human voice, their businesses took off, because the public cares about who you are as a person, not a fancy degree.
The way to connect with your audience is by discovering your personality, owning it, and putting that out into the world. Your magic is being you!
The Scaling Wellness Podcast w/ Darryl “DJ” Turner
Show up as the answer your ideal clients are searching for online
Every day, your dream clients search the internet with their most burning questions. What are you doing to make sure you show up as the answer?
Brittany Herzberg is not only a licensed massage therapist, but also an SEO copywriter committed to helping health and wellness practitioners rise to the ranks, and get found easily through organic online search.
In this episode we dive into:
Brittany’s bodywork background (massage therapy)
What is SEO? (we define it)
How to get your website to show up when people search for the keywords and phrases you want to be associated with.
