September Case Study Pregame Itinerary

There’s some pretty amazing stuff (IMHO) happening over here this month! It feels like a Case Study Fall Festival hosted by your favorite SEO & case study copywriter. *blushes*

If it were up to me, everyone would get a complimentary flannel shirt, we’d have pumpkin spice all-the-things, & apple cider donuts for ALL! 🍩 I just love fall! 😍

Back to the real reason we’re here…

I know this launch season craziness can really start to wear on a person, so I want you to know what to expect this month.

Because if you’re anything like me—you want to know everything that’s happening and take time to decide if you really want to go to the thing.

And then! What time do you need to arrive? What is the parking situation? What should you wear? Do any of your friends wanna go too? Are we going to dinner before? …my brain is a very fun place to be 😂

Come to whatever you want to—and avoid the rest! (Seriously. No hurt feelings over here.)

We’ve got it all over here! Free stuff, paid stuff, low-ticket stuff, live stuff, & watch-in-your-PJs-with-the-dog-curled-on-your-lap-at-1am stuff.

So here’s ALL the September case study training happenings ↓

4-Day Email Course: “Who & How to Interview for a Case Study”

DATES: September 17-21

COST: ($22)

I want to get interview questions!

“What questions do you ask for a case study interview?“

⬆️ That was the text I got from a copywriter friend just an hour before her scheduled interview with a client for a case study. 👀

Yeah.

(I’m still not sure which of us was more panicked.)

Thankfully, I already had my standard list of questions waiting patiently in my Google Drive. I made a copy & sent them to her just in the nick of time.

That moment stuck with me. And I got to thinking—if one person is asking, there are tons more wondering the same thing.

I’m not just giving you a list of questions. Nope!

In this 4-day email course you’re gonna get:

An interview questions list
A step-by-step interview structure guide
Helpful things to know when reaching out & planning for an interview
1 email each day (course runs from 9/17-9/21)
Resources, audio/video trainings
A private thread to submit questions along the way

BONUSES 🎉

You’re invited to the live call: "How to Get Good Quotes & Use Them to Create a Compelling Story Arc" (more details on that below ⬇️)
Access to the private pop up podcast “Why Case Studies?” included! (featuring my clients, interviewees, & students)

…ALL that is yours for $22.

No strings. No jokes. No gimmicks.

If you’ve ever wondered:

how to be a better interviewer
get the most out of those super quick conversations (with the busy humans who are happy to “squeeze you in”)or
you’re just starting on this interviewing adventure

…I made this for YOU.

Live Workshop: “How to Get Good Quotes & Use Them to Create a Compelling Story Arc”

DATE: September 21 @ 1pm ET
(replay available if you sign up!)

COST: (free)

All good case studies are based on quality testimonial quotes & compelling story arcs.

I cannot wait to share this info with you!

To save your seat for the 🆓 Live workshop / Q+A call:

add this to your cart (you will not be charged)
get email reminders with the Google Meet link leading up to the call

Live Call Itinerary:

1-hr call (pitch-free!)
Presentation on: "How to Get Good Quotes & Use Them to Create a Compelling Story Arc"
- Part 1: Spot good quotes in client communications, testimonials, interview transcripts/recordings, or survey forms.
- Part 2: See how simple it is to use these quality quotes to create a streamlined & compelling story arc for your case study.
Time for Q+A @ the end

Want to take this learning even further? ⤵️

Private Pop Up Podcast: “Why Case Studies?”

DATES: September 17-October 1

COST: (free)

🎧 Listen to the free private pop up podcast: "Why Case Studies?"

Hear from me, my clients, & students about why case studies matter, why they wanted to have case studies (& learn to create them), & why they are such a hot marketing tool.

Learn how:

to avoid the most common case study mistakes
to include them in your next launch (on sales pages) & between launches
case studies positively impact your SEO strategy

6-Week Comprehensive Case Study Training Program for Solopreneurs & Copywriters

DOORS OPEN: September 21-October 1

PROGRAM STARTS: October 2

COST: ($1,200—payment plans available)

Now this is what I’m most excited about!

This is my signature program where I take solopreneurs through my ENTIRE done for you case study copywriting process—step. by. step.

(Writing case studies is something you can learn to do just for yourself and your business OR a skill you can use to charge for a new deliverable.) 🤓

Here’s the long (the program sales page) & the skinny:

6-week program (10/2-11/17)
That’s dripped out weekly via email (no Kajabi login required 🙌 you get the weekly tasks, videos, private podcast episodes, etc. sent straight to your email)
Designed for solopreneurs & copywriters
I walk you through everything! From "I think I'd like to write a case study" all the way through to publishing & promoting your first case study!
There are 4 live calls: 1 Q+A call every other week + 1 bonus call w/ Justin Blackman (he's going to teach us about brand voice!)
There's no Facebook group, but you have access to me throughout the training so you can send questions straight to me!

Read my answers to all the FAQs

Last time I ran the program it was more self-study, but students wanted accountability & live trainings. So… I added that in!

Honestly, I love co-creating with you!

So if you have an idea or “if you just had [insert thing], I’d be in, Brittany”—let me know. I can 100% add it in! (That’s a perk of being your own boss ain’t it 😂)