Social Media Marketing, Blogs, & SEO w/ Kristina Hall
Marketing—especially social media marketing—can be intimidating AF as an entrepreneur.
Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Especially when it comes to social media marketing. Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator.
You’re definitely gonna want to take notes on this one, boo! We’re getting into Instagram, LinkedIn, blogging, & what you really need to focus on to move the needle in your business.
Topics covered in this podcast episode:
Kristina’s journey with podcasting & social media marketing
The importance of being super clear on your branding, messaging, & ICA
Why you must have opinions AND share them as a service provider
How niching helps your SEO strategy and with content creation
What it means to “niche your messaging”
What it looks like for your content & messaging to evolve
How to use TikTok for SEO & content creation
The importance of showing your face online as an entrepreneur
How to know which social media platforms you should be on
If you should have a website or a social media presence first as a new entrepreneur
What Kristina has noticed since working with Brittany for SEO blogs
Meet: Kristina Hall
Kristina is the brains, and the personality, behind the Hall Social operation. She’s a wiz at all things words and has a strategic mind that doesn't quit. Look up the word "visionary" in the dictionary, and a picture of Kristina will pop up as the definition. She is a master of all things social media marketing—from content creation to email marketing. Kristina prides herself on creating long-lasting client relationships and capturing the voices of the businesses she serves.
Mentioned Resources:
Connect w/ Kristina:
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Welcome back to the basic B podcast. I am so excited that you're here, and of course, I've got another amazing guest for you. My friend Kristina hall and I are going to be chit chatting about like, Who the hell knows? We are thinking that like, tick tock is going to come in, SEO, blogs, podcasts, we're just going to like, go wherever this goes. But before I bring her on, here's a quick intro for you. Kristina is the brains and the personality behind the whole social operation. She's a whiz at all things words, and has a strategic mind that does not quit. Look up the word visionary in the dictionary and a picture of Kristina will pop up as the definition. She's a master of all things social media marketing, from content creation to email marketing, Kristina prides herself on creating long, lasting client relationships and capturing the voices of the businesses she serves. I almost tripped up on that one. Hello, Kristina.
Kristina Hall 1:47
I'm just like, laughing at that intro, because I'm like, wow, my brain really doesn't ever stop. No, it doesn't. It doesn't.
Brittany Herzberg 1:54
I've witnessed this. It's amazing, like, it's
Kristina Hall 1:56
Whoa. I love it, though, that's okay. That's okay. That's what makes me good at what I do. It does. Yeah,
Brittany Herzberg 2:02
all right, before we get into like, all these questions that I have on my brain to ask you, I'm going to ask you the thing that I ask all the people you cannot mess this up. Which do you believe is the most important for sales, SEO, storytelling, or social proof? All of it. I love when people say that. It's
Kristina Hall 2:19
all cohesive. It all goes together, right? So it's funny you say storytelling Taro, because I was watching a clip from the presentation I did in Phoenix last week, and that was something I was talking about specifically like, yeah, storytelling content is what's going to obviously draw them in. Social proof is obviously going to prove, yeah, it all goes together. I was talking about this on the last podcast I recorded. The podcast host was like, so is SEO with a good website enough? And I was like, No, it's not enough. It's all goes together. So yeah, all
Brittany Herzberg 2:55
it's really not enough. Yeah, you can't just have SEO, because SEO is going to get the people to your site, but like, then what
Kristina Hall 3:01
if you have bad content? I'm trying not to swear,
Brittany Herzberg 3:05
no, do it. It's okay. We're good.
Kristina Hall 3:07
Like, if you have shitty content on your website, yeah, we can have all the SEO in the world. But like, if the website itself doesn't look good, then what's the point? Right? So that's why all I always say it all goes together in
Brittany Herzberg 3:20
my world. I say this so often, but like, case studies are the thing that tie it all together, which is, like, how I came up with the podcast anyway, away from me and on to you. So you have a podcast, talk to me about, like, how that came about, what your mission, or, like, vision is with the podcast, all the things.
Kristina Hall 3:37
Yeah, absolutely. So it's funny, I've started podcasts, like, in the past, my first podcast I ever did was a business oriented podcast, and so I did that for like, a few months, and was just like, I can't do this. Like, I can't talk business all the time. And so I, like, just took a break from it, but I always knew I wanted to bring a podcast back. So that's where the podcast nobody asked for came into play this year, and it's totally different than anything you'll see me do on social media. That's why I did it. I wanted an outlet where I could not talk about business all the time. As a business owner, I use my socials primarily for business, unless you go to my Tiktok, it is very spicy. It's so spicy, and it's not about business, and so that's why I decided to create the podcast nobody asked for, because I wanted to story tell. I have had a lot of really interesting situations in my 34 years of life, like my life should be either a comedy or a book
Brittany Herzberg 4:43
or both, and
Kristina Hall 4:45
then we switch it to a movie, because, you know, I've just had so many life experiences that have really shaped me into who I am, and so I wanted to share that in podcast form, and it's been really fun, actually, to not. Have a desired goal for that podcast. Oh, I love that. Yeah. So like, as someone again, who one is a business owner, but social media is literally my career. I've always used social media in more of a business strategic way, so I don't do social media like the normal person would. And I was craving that I wanted to and so I was like, This is why my Tiktok is all about my dating life. You're never gonna see me like posting business stuff over there anymore or promoting anything. And that's why the podcast because I just I wanted to get these stories out. I wanted to be relatable. I know a lot of the stuff that I've gone through is relatable, and I'm being proved that the podcast stuff because, you know, people are commenting, people are engaging, people are like, you know, sliding into my DM. So it's been cool to just tell my story and just get it out there with no goal in mind.
Brittany Herzberg 5:55
I love that. That's so fun just to be able to share that. And that's one of the things that I wanted to do and have been doing with this podcast, and I've just been like, doing it in my own way. Like, who the heck would have thought about like, SEO as a soulful experience? And yet, I've had many people message me who are like, Oh, that actually, like, resonated that hit. And I was like, Okay, I'm just gonna, like, keep following whatever this like intuition thing that I have going on is like, telling me to do because clearly it's resonating
Kristina Hall 6:21
Exactly. And at the end of the day, like, you know we know our brands, we know our messaging, we know our ideal client, right? And because we know that stuff, creating this content is way more fun and easy like and that's why it's important to trust your gut on it. I always say this. Had a discovery call the other day, and I was like, at the end of the day, like, I might be the expert in social media, but you're the expert in your field, right? So if you have a gut feeling about something, hey, let's put it out there, right? Because at the end day, you know probably better than I do, because it's your industry, right?
Brittany Herzberg 6:54
This came up actually, with a client of mine. We're taking her emails and turning them into blogs, and she is having me them, like, seoify them, and she's posting them on our website, and she has this book idea, she has, like, a couple other things. So I was like, tell me anything that you already have an idea to put out as content. So she did, and I went through and I did keyword research, and there were like, five topic idea type things that she had. And I was like, there's no keyword that I'm finding to really support this. And she's like, does that mean I should abandon the topic? And I was like, No, heck no, because you're hearing this from other moms. Clearly this needs to get out to people. So like, no, if anything, that's where you should double down, because you know that you're hearing this from people. So yeah, like knowing your industry, knowing who you want to talk to, knowing what you want to say, what opinions you have. You and I were talking about this, we're going to come back to it at the end of the pod. To it at the end of the podcast, but, like, even just knowing what it is that you want to say, Yeah, it's so big.
Kristina Hall 7:48
Oh my gosh, your messaging. I went off on my Instagram stories about this yesterday because I was talking to one of my really good friends, who is my other copywriter. Actually talk to you two. You were my only two copywriters that I work, I love that you do the SEO. She doesn't specialize in the SEO like so that's where the difference is. But that's what we were talking about, like your brand messaging. You know, the online space really makes you feel like creating content has to be this really hard thing, yeah, but it all comes down to if you know your mission and your values for your business. If you know your ideal client, then your messaging really should be a breeze. And people don't know their messaging. It's because they don't know those other two parts that I find a lot oh
Brittany Herzberg 8:31
my gosh, yeah. And you're seeing that with social media and messaging there. I'm seeing that with SEO and messaging over there, because the very first three questions that I ask people are, who do you help? How do you help them? And what do you want to be known for or as? And that trips so many people up, and it's like, what I'm noticing, and this is just some again, like gut intuition situation over here. They're not ready to say that because they don't want to alienate people, or they don't want to have that opinion, or they don't want to feel like they're like, drawing a line in the sand. But that's what we have to do, because if we look at anybody who's successful, they have an opinion. They know who they're talking to. They have whatever like, it's very black and white.
Kristina Hall 9:08
I agree. I go to step with like the niching, right? So, like, for so long, I was like, I don't really want a niche like social media was my niche. I needed to work with a lot of different industries in order to figure out what that niche was and but I'll tell you this, I never struggled with my messaging around it, even though I didn't niche, right, because I still knew who I was targeting overall, right? Because social media was a niche. But then fast forward to now, and I was like all healthcare, we're going to be predominantly healthcare like 95% we still have wiggle room for other industries, but we really are predominantly healthcare. And so my biggest thing walking into 2024 was like, girl, you need to get your ass on. LinkedIn, yeah, talking about it, and I'll tell you, like, for a long time. LinkedIn, I would like. Have some resistance to it, because I was like, What do I post? But now that I actually did niche down to healthcare and like, financial services and stuff, I could post content for days, like, with no issue at all. So, you know, I think, like, if you really are struggling with your messaging, that's where niching does really, really help. I don't think every industry needs to niche. It depends on who you are, for sure, but I always say you should niche your messaging, not necessarily who you work with, right? Because if somebody came to me and they were totally in line with what I do and they weren't in healthcare, that doesn't mean I want to take them, but I could still niche my messaging in a way that still appeals to them. That
Brittany Herzberg 10:40
is so key. I just like, want to pause because I'm like, Oh my gosh, but the thing that you said is niche your messaging. So what does that mean? That means that we're focusing what we are saying on a certain problem, on a certain person, on a certain result or desire, like that is so key. One thing I find myself saying a lot is, like, you're not married to it, yeah. Like, it's fine, it can change. You're not, like, whatever ironclad you can't get out of this thing. You're just, like, testing it. You said you had to work with a lot of industries. When I first started out as a copywriter, was like, Sure, I'll take on anything. You want an email, I got you. You want this flyer done? I got you. You You want some social media captions. I'm over here too, and I did that. I was like, I really don't like that. I really like this. And I figured out where I wanted to go for many of us, not maybe not everybody. We have to allow ourselves to have that, like playground, that sandbox of, like, different industries, different deliverables, whatever that looks like for you. And then you'll notice this is really working. This is really not, and you'll know which way to go. The other thing too is, when it comes to niching, at least, how I feel about this, and I'd be curious if you have a similar or different take on it, I feel like you could niche by the industry or the person that you're helping. You could niche by the deliverable, or, like the service that you're doing or the product that you're selling. There are different ways to figure that out. It's not like there's one way to niche. And again, like so many people are resistant to it, but it's really exactly what you said. Niching, the message,
Kristina Hall 12:08
that's it. Yeah, you know, I even think about one. Yes, you I did the same thing. I work with anybody like because you don't know what you like and what you don't like until you experience it. I started this business, well, freelancing in 2011 you think I would have thought I wanted to work with healthcare providers? Absolutely the not. No way. My mom's a nurse practitioner. My stepdad is a surgeon. And you know how much I got healthcare pounded into my head? There was no way I was gonna be working with healthcare. I mean, the tingles have flipped, but, like, here we are. But I wouldn't have known that if I didn't experiment with all these other types of industries, like, I would have never been able to get there. And so that's why I always say, like, again, it depends, right? But like a lot of us as service providers, specifically, like, we don't have the niche down in the beginning. Now I get to niche down because I want to. And I explored and I experimented, x, y, z. Now going back to the messaging thing, though, there's like, one thing that has been coming up for me in every single one of my discovery calls in the last, like, three months, due to one thing is time, right? I don't have the time. I don't have the time to create content. I know I won't make the time to create content, right? So what should I be talking about in my messaging time saving clients time, right? That will still cater to my healthcare audience, right? Because they really don't have time, but it will also resonate with other people too. I'm still niche because I'm talking about that specific topic,
Brittany Herzberg 13:45
Yeah, but you're also listening, and then you're able to tailor your content around the stuff that you're actually hearing from your people, which is why I start all my SEO stuff with social proof. What are your people actually saying? And if you don't know, here's a template. We can ask them these questions. We can play Mad Libs with them, and
Kristina Hall 14:04
then if you want to flip this conversation real quick, back to SEO, and I do it on Tiktok, a lot specific. This tactic has been around forever, just Tiktok is now an SEO so you can do it over there, you can do it on Google, you can do it on Pinterest. But if you're like, hey, I don't know what my ideal client like, the questions that they're asking, type in the keywords. So for instance, I work with a lot of dermatologists. They do really well over on Tiktok. So what I'll do is, I'll go to Tiktok and I'll be like, Okay, I type in acne, right? I'm just going to type in the word acne, that's it. But then it's going to generate a list of questions that people are asking specifically about acne, right? What's the best acne treatment for oily prone skin? Right? Like that would be a question that comes up. So what am I going to do? I'm going to take that exact question and create content around it, literally use those words I told everybody this in the presentation I did last week too, because I'm like, I. The end of the day, right? I don't know all the questions that my ideal client are asking. Either I hear things on Discovery calls and things like that time being one of them, ultimately, like, use these search engines to, like, even take it a step further. And that's literally Yes, yeah, it totally is. And you can do that on
Brittany Herzberg 15:18
Tiktok, you can do that on Instagram, you can do that on Google, you can do that on Google. You can do that on podcast platforms. Um, hint, freaking hint. But like, literally, you can do this anywhere. If you don't have the people to ask, or if you just want to see, like, what, in a broader sense, is going on, you have that availability. It's like these tools are at your fingertips. One place I really like playing around with is threads. I'm having so much fun on threads. Oh, I haven't even thought about that. I'm gonna, like, hound you to be on threads. Now, it's so fun because it's still, like, a little bit of a wild wild west. If people are, they're being talk about, you know, doing less businessy stuff. People are still doing business things. But it's also a little bit of, like, here's some random thing that my child did today, here's some random thing that happened on a date, you know, my life imploded yesterday, and here's what that looked like. But it's like, it's the person side, I would say, of the business of entrepreneurship. And it's really cool to see that and to hear that, and just to know that, like, there are other people who have these things going on. Oh
Kristina Hall 16:14
my god. So personal marketing. Like I was on a panel, and the gentleman I was speaking with like they really are more PR heavy, but we were talking about this type of content specifically. You know, it's just gotten more and more clear that you need to show your face for your brand. Like my healthcare providers do it all the time. I make them do video because at the end of the day, especially, living in 2024, post pandemic, all of that stuff. People create connection. I know I do like, Why do I feel so lonely? Right? You guys probably feel like that. I feel like that, right? So what makes you think that everybody else doesn't probably feel like that? And when you're using that personal marketing, like, whether it's you talking in a video, or you, you know, taking a cute picture with your pup, right? It doesn't matter, people still want to see the human behind the brand. And that's probably why threads is so effective, because you're really getting to connect with somebody on a personal level, instead of just, like a surface level for just the business side of things. Yeah.
Brittany Herzberg 17:19
And then I've even gotten to know some, like, bigger name people over there who maybe they wouldn't have seen my DM, maybe they wouldn't have seen my comment on Instagram or something like that, but they're seeing me on threads. They're interacting with me. And I'm like, Oh, you're a really cool person. What are you like? It's
Kristina Hall 17:32
a scene on threads.
Brittany Herzberg 17:34
It's a hot, you know, dumpster fire. I
Kristina Hall 17:36
was there for two weeks, and then I was like, I can't do this. I also hate Twitter and always have hated Twitter, so probably why I was just like, I can't do threads. It's
Brittany Herzberg 17:45
so fun though. Like, I was not a Twitter person either, but with threads, I was like, this is cool, and it really is. It's just opening up other doors with people that I know from Instagram or like, follow or see their stuff. What am I posting? It's literally like this podcast where there's just, like everything in there.
Kristina Hall 18:00
Maybe I should use threads for the podcast nobody asked for and get real on hit you should. There's a lot
Brittany Herzberg 18:06
of podcasters over there who are doing like, I think it's just hashtag podcast or hashtag podcast threads, and it's now like populating things. So it's like, hashtags aren't the same thing over there, but it's a lot of fun. But even just to see, like, the things that drive interest, or whatever, like, I've kind of subtly hinted like, Oh, what do you think of this offer? What do you think of this service? And I just got a an overwhelming response for a thing that I've been toying around with and thinking about, and I have this thing, and I'm like, oh, okay, I could very easily sell this, because there's, like, some big podcasters over there who are like, Give me, give me the 1,000%
Kristina Hall 18:39
now you're making me think, I'm like, What can I do on threads? This is something that I think is, like, really beneficial for everybody, is that think about how you want to use each platform. So a lot of people will just, and we do this with clients to the agency where we'll post, like, you know, the same thing from Facebook to Instagram. Like, that's right. Like, you could totally do that and we'll cross it over to LinkedIn too. Like, that's okay, but it depends on what your goals are, right? Like, I use clients that we're doing, like, the same strategy across the board for it's because their goals are the same across the board. But then I've had clients that are like, well, you know, on Facebook, I want this, or on LinkedIn, I want this, right? So then we separate it. And so over the last year, I've really adapted that method for myself, and that's why, if you go to my Instagram, well, my Instagrams are all over the place right now because I've been so busy. But like, typically speaking, you're gonna see more like strategy related things in like business related things, and that is more geared towards like the everyday entrepreneur. If you go over to my LinkedIn, my content is really much for healthcare providers and financial services. It's very educational content. Well, world of a difference. And what I would put on Instagram and then on Tiktok, like I said, it's like my single life and promoting the podcast and things like that. So just talking about threads with you, I'm like, oh, what can I use threads for? Right? For. Me personally. And I know it might sound overwhelming, because you're like, oh, I have to create content every day for, you know, whatever platforms. But honestly, it's not that hard. I'm one I'm only posting like three times a week on LinkedIn, Instagram, if I'm in a steady flow, is usually like four times a week. Tick tock is like as many as I can get up there in a day, right? But either way, like, once you start to identify, Okay, this is my goal for this platform, then you can kind of start breaking out what your content strategy for each is. And I think it's, like, really effective too. Because if you guys think about it, and Brittany, you probably can agree. Like, I know my audience on LinkedIn, my audience on Instagram, doesn't look like that. It would never look like that. It's completely different. And so when you start to think about, well, what's my audience here and what's my audience there? That's how you can kind of tailor your content. So having a goal for each platform, I like
Brittany Herzberg 20:49
that. And you totally skipped to one of the questions I want to ask you, which was, like, do we need to be everywhere? So it's like, you could, but you could also just be really strategic about, like, where do I want to be and how do I want to use it? And I think that's really smart. And for me, being on LinkedIn was a big thing that I wanted to try last year. So now I'm over there. Now I'm seeing you over there. Now I'm having, like, we're doing it, we're doing it, and we have, like, good interactions with people and like, they're reacting to things, they are engaging with things, clicking on things, like, it's cool. It's really great to see that. I love threads. I think the thing I really like about that is it is, like, the personal side of things, but it's also I get to ask questions and I get feedback, and I can tell, like, oh, people really aren't engaging with this. This is probably not a big thing for them. Maybe it's more important to me than to them. It's really random what people will react to too. Like, where the ones they really engage with? I talked about naming a podcast. I think I had like 50 something replies over there. I ended up making a blog post about it, because it was like, oh, I want to create something that has, like, long, lasting benefit for me and for these people. So I did that Instagram. I pretty much gave up posting like I didn't. I haven't done reels, I haven't done posts, I haven't done carousels, but I've had my follower count go up. People are watching my stories, which I still do, but I just kind of let myself do whatever, and then I'm still having incredible conversations in the DMS. So I had a conversation this morning with a potential client who was like, how did she say I want to give myself the permission to, like, be done with that for a little bit. Yeah, I was like, do it. Here's my experience, and it's been great. Try it, try it. Permission, granted, right? Like,
Kristina Hall 22:23
Well, I think a lot of business owners are looking for that right, like, permission, because the online space spews so much shit at you all the time. It's like, what's true, what's not, where do I go? And then I think there's this, like, they get into this, like, fear of decision making, because they think they're going to make the wrong decision. So what ends up happening is decision fatigue, and before they know it, they're not doing anything. And I think it's just so important to just like, experiment, see what works, see what's not working. Because I'm with you, like, I'm on my stories every day on Instagram, but I'm not necessarily posting, but I had somebody messaged me yesterday about a content day, right? Like, am I even promoting that? No, I will say that we're established on those platforms. We have a lot of content that we have created. So, like, you can see all of that. You know, if you're starting out a brand new Instagram account, it's a little different, but once you do get to a point where you can chill out and then get strategic, right so, like, we're both saying it right here, like, Instagram isn't necessarily our focus right now, but LinkedIn is, and because we have a different goal in mind, like, kind of just dial back your question about, like, do you need to be on every platform? Like you said you could be, but you don't have to be. But it really just comes down to your strategic plan for those platforms. And as long as you have a plan in place, right? That's the most important part, but you also want to think about your ideal client, right? So, like I see a lot of people, everybody's spewing, Instagram, Instagram, Instagram, Instagram, Instagram, Instagram. Okay, well, if I'm working with healthcare and I'm working with financial services, they're on Instagram, but they're not looking for what I do on Instagram. They're looking for me on LinkedIn, right? So that's why it's imperative for me to be on LinkedIn. So no, you don't have to be on every platform, but you really got to think about who your audience is, so that you can be on the appropriate platforms for them.
Brittany Herzberg 24:18
So this kind of almost like ties into the first thing we were talking about, which is niching, where we were talking about, like, who you want to help and how you want to help them. So if I'm newer, and I'm Brittany and Christina, like years ago, where it's just like giving all the people give me all the work, what would you advise them? Like, where should they be?
Kristina Hall 24:40
Oh, that's a good question I would have to ask them, like, who your ideal client is. I don't advise anybody to be on any platform until you're clear on who you want to work with. And again, like, I know you said this about the messaging. It's the same thing with your ideal client. Like, it can change, right? But when you're starting out, you have to have at least some i. Idea. So it's like, I could say, start out on Facebook or start out on Instagram or victim, but if I don't know your ideal client or who you're looking to work with, I can't really give you that specific thing. Now, I'll bring it a different way. If I were to start my business over completely, like if I was back at the beginning, right, and I was doing what I'm doing, I would most likely be on LinkedIn and Instagram. If I was starting in today's world right now, I would be on LinkedIn and Instagram. But something I did for a really long time, and I still do this, is I use outside platforms. I always laugh, because for the agency specifically for coaching, obviously, Instagram, but for the agency specifically, I've never gotten a client from social media, that's interesting. It's really interesting. Isn't that weird? Now that doesn't mean that people weren't going to my social media and looking me up and all that stuff, right? Which is why it's important to still have a presence. But I think the biggest issue for business owners in general is that everybody thinks, well, as long as I'm on social media, I'll make sales. But there's so many parts to that funnel. Social media is just one part. And so when I started out as a baby social media manager in 2011 there was nobody doing this. I didn't have influencers. I could look to and ask questions. That wasn't a thing. And I had to figure out, how do I find clients when clients aren't even utilizing social media to do that yet, and so I used outside platforms. I used a lot of freelance websites. I still do till this day now, I've been doing a lot of events and going to conferences and stuff like that, so like that, in person, networking all of that stuff. So if somebody came to me and they're like, hey, Christina, I have this business, this is what I'm looking to do. I would be like, Okay, get your social media up, but you also need to be out in the public. You also need to be thinking outside the box. And again, this is like, really more like service provider related. But think about it. This is the same exact thing for you, Brittany, it's like, if you're working with healthcare, right, we'll use, keep using healthcare. If I'm working with healthcare. Healthcare providers are not going to think to themselves, let me go find a social media manager on social media they're going to think is, let me post to a job site for a social media manager. Indeed, Upwork. A lot of people will use Fiverr, right? And that's a weird thing to think. Well, if I need a social media manager, no, you're not gonna look you're gonna think in your traditional way of posting a job. And so that was where my mindset was forever, and that's why I always used outside platform. So I love
Brittany Herzberg 27:50
that. I think that's so smart. Okay, if I was restarting, what would I do? I would definitely continue being a podcast guest. Go do that, because from an SEO perspective, that's gonna get you backlinks, meaning someone is going to be linking to your website, driving traffic there for you. I've had a lot of great experience guest teaching and being like a guest speaker. Yep, me too. So that's another thing too, which is like, so ass backwards from how I would think from like me being a child, I hated public speaking. I like, turned bright red, and I still sometimes do that on guest teaching. But I'm so over it where I'm like, I don't care if this happens. I don't care if it's like January 20, and it's like 80 degrees outside, because Connecticut decided to be weird, and I'm turning red, and now I'm red and like, I'm talking about SEO, they just want my answers. That's a they want the information. You
Kristina Hall 28:36
know one thing also, I already know what your answer is going to be. But like, if I were to start over, I would have a website done. Be one of the first things I would do. Like, keep it simple, do a one pager, at least some type of website. I know that the online space views a lot. Like, you can make sales without having a website. Sure you can, but like, I'm not gonna buy from somebody who doesn't have a legit website, and so my mindset is the same way, and I'll tell you this, and I just had it happen again yesterday. My website has gotten so much positive feedback. People are always like, I love your website. I know exactly what you do. I understand who you are, what you represent, right? That website has been a game changer for me. The website we have now is only two and a half years old, and I've been the game for almost 13 years. So I would say, if I were to restart, that would be something I would definitely implement quick and with SEO, gets really important, and I think it legitimizes you. It does because
Brittany Herzberg 29:42
people are going and not only are they looking to see that you have an Instagram profile, even if I think about like, a restaurant that I want to go to or, like, if Daniel and I want to go on a date somewhere, it's like, I'm going to be looking on Instagram. He's going to be looking for their website. We're going to be both looking for, like, what are the reviews saying? Like, we want to make sure it's just like you. Nature. We're curious and we want to know before we like put ourselves in a situation. We don't like the unknown. I don't either like people. Don't we're wired not to like the unknown, which is why entrepreneurship is so scary for people. And they're like, I don't know. No, thank you. And then we get in it, there are good days and there are less good days, right? Okay, one last thing I want to ask you, as we're like, wrapping up, is you and I have been collaborating so far with one of your clients about vlogs. Can you just like, what have you seen by being an observer with that?
