SEO Tips for Instagram w/ Attaliah Strubel
If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place!
Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more findable & higher-converting. You’re definitely gonna need a notebook for this one!
Topics covered in this podcast episode:
How Instagram SEO helped Attaliah find Brittany
What the UX (user experience) is of an Instagram profile
Which elements of your Instagram profile to optimize for SEO
The importance of having your name and face in your profile
What you should include in those top 3 pinned posts
What to do to include local SEO on Instagram
How often to update your Instagram profile
How to use your link in bio to improve your SEO
Attaliah’s thoughts on ManyChat
Which features are the most underutilized
What 3 touch points you should give people in your Stories
The best ways to increase genuine engagement on IG
How to create the best Instagram Reels
A hot tip 🔥 for including SEO in your Reels & Stories
If hashtags are really dead or not
Meet: Attaliah Strubel
Meet Attaliah Strubel, your go-to guru for short-form video, passive income and content monetization! She's not your average business coach, blogger, and podcaster – she's a multi-passionate powerhouse on a mission to help women build thriving online businesses without being chained to their phones. Attaliah has transformed countless women's content into sustainable online ventures that work while they sleep. Don't underestimate the magic of content marketing!
Mentioned Resources:
Attaliah’s Link in Bio
Brittany’s Link in Bio
7-Day free trial to the content monetization membership
Related Episodes:
Brittany on Attaliah’s Podcast
LinkedIn: Salina Yeung
YouTube: Jamar Diggs
Connect w/ Attaliah:
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Welcome back to the basic B podcast, and thank you so much for joining. I never take that for granted, and I'm always excited to have guests on like I do today. I've got my friend Italia Struble on with us, and we're going to be talking about SEO for Instagram, and we're going to, I'm sure, find some like side streets to like wander down. But before I bring her on, here is a quick intro.
Meet Attaliah Strubel, your go to guru for short firm video passive income and content monetization. She's not your average business coach, blogger and podcaster. She's a multi passionate powerhouse on a mission to help women build thriving online businesses without being chained to their phones. That sounds kind of amazing, right? Italia has transformed countless women's content into sustainable online ventures that work while they sleep. Don't underestimate the magic of content marketing. And I could not agree more, Italia say hi. I'm stoked to have you here!
Attaliah Strubel 1:54
Hello. I'm so excited to be here!
Brittany Herzberg 1:57
thank you so much for joining me. And of course, I'm gonna, before we get into the juiciness of SEO and Instagram. I'm gonna hit you with the question that I ask everyone, and there's no wrong answer, so we're not panicking. But here it is, which do you believe is the most important for sales, SEO, storytelling or social proof?
Attaliah Strubel 2:15
Okay, so I have to pick one. Like, picking one is so hard. You don't have to, I don't have to pick one. So, like, it's gonna be an Italian answer. So storytelling is how you drive people in. SEO is how people find you. And then what was the third one social proof? And the social proof is the people that are already following you and that see your social proof. But I think if I had to pick two out of three, I would say storytelling and SEO.
Brittany Herzberg 2:41
I love it. So you feel like those are the most important. Yes, I feel
Attaliah Strubel 2:44
like those two are the most important. I will say there are people that I've hired that don't really post social proof all the time, right, but I hire them based on their storytelling and how I found them online.
Brittany Herzberg 2:58
okay, this is a perfect lead in because you and I initially met on Instagram thanks to SEO. So will you walk listeners through that?
Attaliah Strubel 3:06
Yes, of course. So I was actually looking for guests for my podcast. And in looking for the guest, I was like, Okay, I'm looking for somebody who does SEO. And so I actually went to the Instagram search bar and just typed in SEO, and you were like, the first person that popped up. And I was like, Oh, I've never seen this girl before. I went and clicked on your account, looked at your stuff, and I was like, Oh, my God, this is, like, a really great niche for SEO, like the case studies and how you kind of, like, presented and went in depth. I saw that we had a couple of common friends, and I was like, Okay, let me, you know, follow her, see what's up, and then I had my team reach out to you and say, like, hey, you know we've seen your content. Like, we'd love to have you on the podcast and have you come share your experience with SEO.
Brittany Herzberg 3:52
Yeah, it was perfect. And I loved hearing that, because you aren't the first person that that's happened with. I make use of this is my thought, but I of course, love to get your thoughts on it too. But like in my Instagram profile, I really try to make use of that bold text so that is where go over to my Instagram profile. It's going to say SEO and Case Study copywriter, and now it says podcaster, podcast host, or something like that. But I want to make use of that bold text area because that has been the thing that has drawn so many people to me. They go to the search bar, they click, they look, they type, they whatever, they find me, and then they reach out and say, Hi. So I love hearing that. And of course, like every time I hear that, it's so exciting, because I'm like, it's working.
Attaliah Strubel 4:36
All right. You're like, Yes, finally!
Brittany Herzberg 4:39
It's great. So with your Instagram profile, are there certain things like, Do you agree with that bold text? Are there certain elements in that profile section that you feel like we could really be optimizing for findability?
Attaliah Strubel 4:52
Yes, when it comes to your bio and optimizing it, you've got to think that you've only got a few seconds. And someone lands on your page to really make that impact. And the first thing that anybody does right even before they like, click into your profile. So like, let's say they search you somehow they before they click into your profile, they're going to look at your profile picture.
And I know a lot of people don't pay attention to this, but there's actually psychology that says that people are more likely to pick a profile picture where their face is showing. So for those of you who want like faceless accounts, like not saying that faceless accounts don't work, but just saying that those types of accounts don't really have that connection, because then when somebody sees your face, right, they're like, Oh my God. Like, I already connect with that face. And then from there, then it is that name section, which is that bold section.
And one of my pet peeves is when people don't have their name on their profile, like, if your Instagram name is your name, then it's a little bit different, right? But making sure that your name is actually visible on the profile. So when people are communicating with you, it's not like, hey, like, where's your name, right?
And then in that section too, be specific about what it is that you do, and when you think about what it is that you do, you want to be SEO specific. So what is your ideal client going to be looking up on Google to find you? And surprisingly, I think it was like two weeks ago. I was looking up something on Google, and I was like, looking up brunch or something, and the videos come up now too, but we'll talk about that later. But like now, you can be found on Google, and which is one of the main things that Instagram wanted before. And then from there, the next thing is going to be your bio, right?
You only have 150 characters to get it right, but a couple of things that you want, and a couple of things that I've noticed that have worked, is you don't want to be going excessively on, like, I help you do x, y, z, z, 10, all of this stuff, right? Keep it basic. And then if you do like a podcast, or you have a blog, or you have other aspects, you can list those in there. And one thing that people don't put in there is a call to action. So if you have a free offer, you want people to listen to your podcast episode, then that's where you're going to say that. And then lead them to whatever it is. If you're currently your wait list is open, or you're currently having a trial of something, that's where you want to put that to.
And then linking your website or to whatever product you want it to be is going to be the next thing. And then another thing too, is pinning three posts that one explain what it is that you do. The second one is going to be who you are. And then the third one is usually something that you're currently selling, or something that's currently on the theme. So if you have something that you're consistently selling, maybe low ticket offer, or something like that introductory or one of those, like start care tabs, where people can kind of go through and get to know you, is something that you also want to have on your profile.
And I always suggest people to to create different types of content so that when someone lands on your profile, it's not like, oh, I landed on your profile, and all I see now is like static posts, right? And there's no other little bullets in board. So like, if you have like guides, you can put like a guide there super easy to create just looking into those things. Because if somebody's landing on your page and wants to bend your content, it makes it 10 times easier when they see that there's different ways to bend your content.
Brittany Herzberg 8:14
Yeah, I love that. And just having those different pieces, having some about us, having some videos, having some static post carousels, whatever I love that you gave me so much to dive into. Okay, I totally agree with you on the name, like having your name somewhere in there is so important. I also like seeing people's location just because it's fun. And I know that there's a way that I could probably go back and figure out how I did it, but there was a way that I was able to have that location show up without using up any of that profile text. So I like doing that again.
It's just kind of cool, like I'm in Connecticut, maybe someone else is in Massachusetts, like you're over in Germany. And I just think that's really neat, right? So I like seeing your name. I like seeing your location. You mentioned something else with the start here. That's more of like that highlight bubble right, where someone could click the Start Here, highlight and then flip through things.
Attaliah Strubel 9:07
Yes, you can do like a start here, highlight, and they can flip through that. Or you could even do a Start Here, like post where you pin it on your page.
Brittany Herzberg 9:14
Gotcha, okay. And then that would also fill that same need. Of like, here's who I am, here's how I started. Here the offers that I have and who I help, that kind of thing. Yes, I love it. So with all of this stuff, how often, like, specifically with one of those pinned posts that you were talking about, where you want to have something that's currently going on, and then even the call to action, where we are driving them to that link, which we're going to talk about in a second, how often do you think people need to change those out so that it stays relevant with what they're offering and what they're talking about.
Attaliah Strubel 9:45
I like to do at least a quarterly review of my account, like seeing like, okay, you know what's happening this quarter, what's important, what's missing, what's not there. But I'm always selling something, so I most likely change that ever. Single month, right? I do like, my monthly meeting with my team. I sit down, I'm like, Okay, here's our thing for next month. Here's what we're launching, and then we'll go in and create posts for those pen posts.
Brittany Herzberg 10:10
I like that. I'm with you. I'm always like looking through, analyzing, okay, what can I do here? How can I make this better? What am I actually doing now, there are definitely things that fall through the cracks that I really try to make sure that that's accurate. The other thing I try to do is I use the link in bio to actually drive people to a specific page on my website that I designed for Instagram visitors, and I make sure those buttons that are on that page are also like timely. Do you have thoughts on that link in bio?
Attaliah Strubel 10:37
Girl, let me tell you... I think the number one thing that everyone needs to stop doing is giving your clicks to these different businesses. I know there's like the link in bio, and now Instagram allows you to put multiple links, so technically, you can just use Instagram to link different things, but I think it's just better to have those clicks go to your website, because if you have your website optimized, then somebody can get lost on your website, right?
So somebody can just click on your website to be like, Oh, let me go look at this link, and then click on whatever blog post or whatever it is you're talking about currently. And then from there, they'll be like, Oh, my God, I had no idea she had all of this stuff. And then now they're able to bend your content. But when you have those different whatever links that are made for you. It makes it kind of difficult. And honestly, guys, it's so easy to set those Link in Bio's up on your own website.
Brittany Herzberg 11:29
So easy. What's your website host?
Attaliah Strubel 11:32
I'm WordPress.
Brittany Herzberg 11:33
You're WordPress. I'm on Squarespace. It's so simple. You just go make another page, and then you just make sure that one page is updated. So I think for me, it's Brittany herzberg.com/links I just made it general enough so I could use that on Facebook, I could use that on LinkedIn, I could use that on Instagram. It's the one place I go on the back end of my website pretty frequently where I'm like, okay, are these things accurate? What do I have going on? Like, this week, this month, this quarter, what can I link? What's going on? It's just so simple.
And we were talking before we hit record, I kind of knew what your thoughts were on this, and I wholeheartedly agree. But it reminded me of another topic that I've talked about as well, which is that with your blog, please don't go give substack your blog and your SEO juice. They don't need that. They are good. You need that. And this is very similar to what you're saying with we don't need to go give Lincoln bio or Bitly or whatever, the SEO juice and the clicks and the time spent over there. We need that on our sites.
Attaliah Strubel 12:31
Yes. And I think a lot of the times it's because people are like, Oh, I can just use this, because it's already set up. Because I think a lot of people now are using medium too. Yeah. People are using medium. And I think in the long run, like it might be a quick fix, it might be something that's like, oh my god, like, this is quick. I can go ahead and get started. But the problem is, in the long run, you're giving substack your stuff, like you're literally putting your name in connection with substack, rather than putting your name as who you are, as an authority in your business, right?
Brittany Herzberg 13:03
And just having you exist over there is like, Italia knows what she's talking about about this. Brittany knows what she's talking about about this. And just like you said, establishing yourself as your own independent authority, not linked to substack or not linked to medium or not linked to Bitly, like you don't need them. They don't really need you. They've got enough stuff happening on their end. You really need that. I love this, so you mentioned also that there are I know Instagram has this where you can link multiple things. Now, do you feel like it's a good idea to take advantage of that, or do you feel like one page is sufficient?
Attaliah Strubel 13:35
I think making a link page is the best because when you link multiple links, it just shows your first link and then says three others. That's true. You know, it doesn't really go into depth. It's not like. I feel like when you open your links page, people can kind of just read everything at once.
Brittany Herzberg 13:51
Yeah, I've played around with how I organize mine, and I don't know what yours looks like, either. But for me, it's just a bunch of links, and I have them organized by like, featured, if something is, like I said, really timely, if I have a course opening, or if I have, like, something that's launching, or if I'm promoting something for a friend, I want to make sure that that's front and center when the podcast launched. That was the top thing. And then as you go down the page, it's like other places you can find my content.
So I have a podcast interviews playlist, I have things like that going down the page. There's, like, free stuff, free resources, paid ways to work with me, examples of the case studies that I've done so and then there's like, a whole section of affiliate links, because there's just some things and people in programs that I really adore, and I want people to be able to see those, if they're like, going all the way through that page. What does your page look like?
Attaliah Strubel 14:37
My page is likely set up the same, so I have a little profile picture at the top. So I like to put first whatever the current offer that I have, so like, whatever is like most current. And it could be like a wait list. If I have a wait list going, whatever it is is going to be my first thing, because I want it to be very easy. If I'm telling people, you know, to click this or like, DM me, they're most likely. To go and click for that. And then I have my podcast in there.
I have my highlight freebie, because I have a bunch of different free offers. And I've played with thinking like, okay, maybe I should just put like, free resources, but I kind of want to be direct, so I kind of play with that every month. We kind of change it out to see which one will get the most clicks. And then from there, it has my podcast. And then I have just the links page for my like to know it like affiliate links is linked there. And then I have just, like a little strip that has my other social media accounts.
Brittany Herzberg 15:34
I like that. That's so smart. Yeah, I've got my face in my little bio at the bottom. I've actually started to make use of the footer, because I have hot jar. It's a heat map. People were talking about this on threads, and then I went and got, you know, the data from my heat map, and I saw that so many people go down to the footer, and I was like, I want a cute footer, so now I have my face in my little bio down there, and then all of the links to podcasts, blog services, different things like that. I'm curious, since we're talking about links in your link in bio and all of that stuff. Have you used the many chat funnel or any of that kind of stuff? Or do you prefer to send people to the link in your bio?
Attaliah Strubel 16:09
We are transitioning to many chat you can do, like automated responses on Facebook and meta. So that is a way for you to do it. If you're somebody who does not want to pay for many chats at this time, but I do think, like, the DM automations are something that can save you a lot of time. I think sometimes it's, like, overused a little bit. I don't think
I would DM automate everything, because I do like having those conversations in the DMS, but there's just different ways that you can automate it to make it easier. Like, if I'm, you know, with time difference, I'm in Germany, and I have a client, let's say, in California, and I'm sleeping, and then they DM, then it's kind of like, there's no delay, right? They're like, oh, I want this. And they automatically get that information, which is great. So, like, if I think it'd be great for something like waitlist, or if you currently have a free offer, something that people are going to want right then and there.
Brittany Herzberg 17:04
Yeah, so just being really strategic about and thinking through, what would that experience be as a user, as a follower, to be like, oh, I want this thing. And kind of thinking through, like, what do we maybe want to give them immediately? And what do we maybe want to, like, talk to them, one to one about, I like that because I'm seeing a lot of people using it a lot, a lot, and it feels like a little bit, maybe like too much, yeah, but I understand that there's benefits to it for sure as well.
Attaliah Strubel 17:30
Because sometimes you'll like comment and you're just being like, nice on someone's post, and the next thing you know, you're like, getting DMS, and you're just like, Okay, I think too one thing that's important is, if you're going to decide to go with many chats, don't have a like, DM word that people use all the time. That's like, frustrating, right?
I mean, I've had conversations like, with my friend and she's like, Oh my god, I set up this stupid DM automation with this word and like, I'm like, just talking with her, and I'll just be like, join my course. And I'm like, okay, like, what's happening here, so just thinking about what word that you're going to use. So I wouldn't use something like DME links, because that's something that people are going to talk about all the time. So think about what are the things that your community talks about frequently.
Brittany Herzberg 18:14
That is so smart. And thank you for bringing that up. Because yes, I was like, commenting on a client's post because she said something really brilliant. Whatever the response was, it triggered one of those automations. And I was like, but I was just being nice and interacting, and I liked it.
Attaliah Strubel 18:28
Yeah, I think it's scary for people.
Brittany Herzberg 18:31
It can be it does like, feel like a lot when you're just commenting and having a conversation and adding value there and interacting with it, engaging with it, and then it's like, bam, here's this thing. So it's almost kind of like SEO keyword research, in a way, because we want to think of words that people aren't going to be using all that often. It's almost like the reverse of it. I love that. Well, okay, so talking about that, what are some other features on Instagram that maybe you feel like are underutilized, or that you just maybe you want to touch on.
Attaliah Strubel 19:03
I think that stories, some people don't leverage stories in a way that's strategic. You know, I see a lot of business owners like, get on stories and they're just, like, just hopping on stories, gonna just talk about stuff like, and, I mean, it's cool, like, if that's how you want to use stories, like, that's cool. But if you want to actually monetize and make sales from your stories, then you want to be very strategic and how you have it set up, and what I mean by that, just like a baseline for somebody, I like to do touch points throughout the day, because there are some times, you know, like, you wake up, I'll see somebody stories, and there's like, 10,000 stories. And like, they want on a 10,000 like, rant, especially before, when it was like, 30 seconds, or no, 15 seconds, whatever it was before, and people would, like, go on these, like, long rants, and I'd be like, Oh my gosh, it's only been two hours. Like, I've only been up two hours. How do you have this many stories?
So the way that you keep away from that is having three touch points during the day. So for myself, like I'll have my morning touch point. This is when I, you know, do something fun, sure, maybe my breakfast. I do my outfit, and do like, an affiliate link, and then tell people what I'm up to for the day. And then as I go out through the day, I post throughout the day. And so if I hadn't post throughout the day, then I do the second check in, right? So three check ins. Like, midday check in. Like, what have you done? Share with us what you're up to. Are you headed to the gym? I also think that one of the things that is missing in the storytelling, in stories is the embodiment piece. Like, if you're constantly on stories, and all you're doing is selling to me. I don't want to buy from you, because I'm like, Man, this girl has no life. Like, she's been on stories all freaking day posting all this stuff. Like, what does she do? Like, people watch your stories. They can see the behind the scenes and kind of see what else you're up to.
So when you're selling, in between those three touch points is the best way is to kind of have a conversation. Then talk about whatever is currently happening, like wait list, whatever it is that you're doing, and then your second touch point, like, what are you up to during the day? Then after that, you can talk about one of your programs and sell in that way. And then I share my meals all the time. You do not have to share your meals. I share my meals because it gives conversation. So just sharing different things, like, for example, the other day, I was like, oh, like, had McDonald's. And it was like, a whole conversation in my DMs about people talking about, oh, like, now I want McDonald's, like, this and this, and so that actually helps you with your content. You know, having those conversations.
So even if you have, like a story to tell, anything really connects you. And I think being consistent, at least with your first one to two stories, meaning every day, you may feel like I'm posting the same thing, but somebody's gonna see it as consistency, and they'll actually click on it, just to make sure that you're posting what you usually post. And it's like, the psychology behind it. People are like, looking and you, they'll see you do stuff over and over and over, like, even if you do it for like, a week, then the next week they'll come on and they'll be like, Oh, let's see, like, what she's up to. Oh, I know she's gonna have this like, because then they want to feel like, Oh, my God, I know her. She's gonna have her outfit today. And now you're getting story views all the time, because people just know what it is to expect from you.
Brittany Herzberg 22:25
That is a really good point. I feel like I've worn all of those personas, because if I get excited about something, it's maybe not so good. And I'll just like, keep posting about it. So I've definitely been that person. I've definitely been the person where I have switched things up, and I've been the person where I've been consistent, and I'm like, Okay, I need to share these things. But I really like how you simplified that, and I want to actually implement that now, because as you're saying that, I'm like, Oh yeah, I check on so and so, and I check on so and so. Like, I'm realizing, as you're speaking, that that is my behavior, and yet I'm not applying the same thing to my followers. I like that. That's very wise.
Attaliah Strubel 23:00
Thank you.
Brittany Herzberg 23:00
You're welcome. That's just so smart, and it's so simple. And I mean, here we are. It's The Basic B, like basic simplicity. And yet, there are still things that I overthink, that I'm sure we all overthink, where it's like, I need to give extra, I need to do this so that there's value. But there is so much value in consistency that I think we overlook. And like you said, the psychology of it is just like you're gonna become this reliable fixture for someone on their social media, like with their social media habits. And so cool. I love it. Okay, so with video, with stories like, let's stick with the video theme. I'm sure you have other things to share, but one thing I want to ask you, specific to video is, what are your thoughts about using like, let's just take reels. For example, I have made a reel and I'm like, at that point, we're going to edit it. Is there any advantage to editing it in an app versus using the features that are native to the Instagram platform or vice versa?
Attaliah Strubel 23:55
So before, editing on Instagram was a nightmare, and so I would always tell people to edit in in shot most of the time, because Instagram can be glitchy. I wouldn't edit stuff if you're wanting to post it at a later time. Whatever it is that you're editing. I would save it because, you know, it's kind of finicky, but it's fine to edit on another app. I don't think it really affects the like reach or anything like that. They have said that they want people to use the text from Instagram. So if you've noticed, they have actually changed their text to be more like, like cap cut or in shot text, so that you can go in there and create your text in there.
I would say one thing that I do do outside of the app is like adding captions. If I'm doing like a talking video, I'll add captions on the outside, but if it saves you time and energy editing in the app. For me, it has been more convenient because I'm not doing these extravagant like now, if you're doing like Day in the Life videos, and they're like, so intensive, then I would go edit and in shot, because then you have time. And then you can go through all of your stuff, and you don't have to worry about the glitching, and then save that in there and then put it on the app. I would stay away from putting text from other apps into Instagram, because they do have technology that can scan different content.
Brittany Herzberg 25:14
Okay, got you so captions on an outside app, totally fine. But if we have any like messages for people, or we want to put the title in there. We should be doing that inside of Instagram. Yes, I love that. It is really glitchy. Sometimes it's just like, and I'm gonna drop this entire thing that you just spent like 20 minutes on.
Attaliah Strubel 25:31
Yeah or, I think two weeks ago, you would post, and then it would just not include the text, so then you would have to delete your post. And I'm just like, Okay, this is great. Like, this is nice. Like, now I have to just do this over again. Yeah
Brittany Herzberg 25:45
Thanks, Instagram. Are there any other, like, hot takes that you have when it comes to video and maybe just, like, optimizing it, or better leveraging it.
Attaliah Strubel 25:54
In the way of SEO? It's so important, like, the text that you put on your video matches the text that you put in your caption. I'm not saying the exact same words, but you want to have key words that people take away, because I've actually tested it multiple times where I've gone in and I'm like, Okay, I'm just gonna write something like just outlandish on my video, and then from there, do something different in the caption, or not have that much wording in the caption.
And then in my hashtags, I keep the same hashtags, and I've noticed that the videos that I do pay attention to the keywords that are in the text, and then I make sure that the caption wording is the same, and then I also make sure that the hashtag wording is the same, like they at least have one keyword in common. Those are the videos that tend to do better, because I feel like Instagram then knows, like, okay, spread this to these people.
Brittany Herzberg 26:54
That is so smart. And on hashtags, I know you have thoughts and practices on that too. I love how you research things and you like, test it, and you're like, Okay, so this is what happened always someone, can you tell us about hashtags?
Attaliah Strubel 27:06
Okay, so when it comes to hashtags, so before all the gurus were telling people to use 30 hashtags, it was like, max out your hashtags, all of the keywords, and it was like, a whole thing, right? And then I feel like that continued. And then they're like, No, use 15 to 20 hashtags. And then I actually last year around, like, July, June, July, I started using seven hashtags, like, being like, when I do Instagram rails really specific keywords to my content. And in that time, that is when, literally, from like June to August, I think I ended up growing by 3k followers, and I saw massive growth by just sticking to my main hashtags. And then I think it was yesterday or the day before, I was on threads and someone had posted something, and it was like a screenshot where it said, limit to five hashtags, so that their account was only limiting them to five hashtags on rails. So that'll be the next thing that I'll be testing, if you want to test it with me.
But yeah, so like, just really when you're thinking about hashtags, the more specific you don't need more and more and more and more words. You want to be super specific about the words that you're using and thinking about one, like, who's going to look it up? The two is how saturated the hashtag is. Like, I wouldn't put hashtag women. Like, that's just a waste of your time. You know. Like, think about you want to use Long Tail words, because that's not going to help you using hashtag women or hashtag empowerment, like, think about what specifically in women. Like, it's like women in business is a little bit better, but that probably is a saturated hashtag too.
But just thinking hashtags that aren't too saturated. And when I say saturated, it depends on how big your account is. When you have a larger account, I've noticed when I did social media management for large accounts is I noticed that hashtags didn't matter as much as when you're trying to grow your account. So if your goal is growth, then you want to really hone in on those hashtags. And it does mean researching, like taking a look at which ones are good which ones are not good for your account. And so if you're wanting to grow, I would stick to hashtags that are used like less than in the mid range of 100,000 to like 500,000 number of people. And you can find that out by like, typing in the hashtag, and then it'll tell you at the top. How many people are using that hashtag?
Brittany Herzberg 29:42
I love that. Thank you so much for giving like, such practical advice too, because I was going to ask you if you were open to sharing. But of course, you're just like, Here you go. Here's the information. I love you so much.
Attaliah Strubel 29:53
It's my personality! I'm like, Here you go. It's like, I know there's just so much information when it comes to, like, business and Instagram and like, whatever. Me talking for 30 minutes is not giving everything that I ever knew. You know,
