The SEO Shift Every Podcaster (*and* Business Owner) Needs
“I already know the importance of podcast SEO—I do it for clients—but I don't put as much time into any of my own stuff.”
Liz Chapman was already super familiar with SEO—for podcasts.
She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.
Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀
Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO.
Liz is one of the recent SEO & Grow graduates (my 3-month group coaching program). We chatted recently about her experience!
Discover how she navigated answering those BIG 3 Q’s, what Liz enjoyed most about the live group coaching calls, & how she’s already using data to make informed marketing decisions.
You’ll especially enjoy this conversation if you, too:
Always optimize your clients’ stuff, but not so much your own
Enjoy email marketing and/or podcasting
Are a mom and business owner
Topics covered in this podcast episode:
How Liz went from only optimizing client work to optimizing for SEO for her own business
How her answers for the 3 BIG Q’s changed from the beginning to the end of the program
What marketing activities Liz already enjoyed doing
What Liz liked most about the SEO group coaching program
What gave her the confidence to rewrite her website copy
How Liz found the transition from just Google Docs to the MemberVault hub
What Liz enjoyed most about the live group coaching calls
As a mom and business owner, what Liz’s experience was like
Wins Liz is already celebrating even though the program just ended
How she’s already using data to make informed marketing decisions
The biggest thing Liz wants you to know about her journey with SEO
“I didn’t know where my traffic was coming from or what content was landing—I didn’t know anything going on in the backend of my own business! Now I do.” —Liz
If you have any questions as you’re listening—about SEO, the coaching program, or anything in between—I’d love to hear from you!
Say hi on Instagram or leave a comment below. 😉
Meet: Liz Chapman
Liz Chapman is a podcast strategist and manager who helps business owners launch and grow podcasts that actually work for their business. She loves helping people simplify the messy parts of podcasting, get out of their own heads, and build shows that fit their business and real life. Liz believes great podcasts don’t come from doing more, they come from having the right plan. When she’s not working on podcasts, you can find her at Pilates, Starbucks, or walking outside listening to audiobooks—mostly psychological thrillers.
Mentioned Resources:
🔗SEO Blogging Workshop (aka: Shine w/ SEO)
🔗MemberVault (where I host my workshops, programs, & courses)
🔗SEO Data Dashboard (use code BRITT20 for 20% off)
Related Episodes:
🎧Dalene | SEO + Keyword Research: The Ultimate Confidence Booster
🎧Dr Cecily | SEO Made Her a Savvier Business Owner
🎧Erin | Website Rewrite in the SEO Program
🎧Michelle | Image Optimization FTW
Connect w/ Liz:
🔗Podcast (coming soon!)
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Hello and welcome back to the Basic Bee Podcast. I'm your host and favorite SEO coach, Brittany Herzberg, and we are continuing on with the case study interviews because I just love them, frankly, and it gives me a chance to hang out and talk to some really amazing humans. So I have yet another one of our newest SEO and Grow group coaching program alums here with us. Liz, say hi, Liz.
Liz Chapman: Hi, thanks for having me.
Brittany Herzberg: Of course, I'm really excited that you're here and that you also went through the program. We were chit-chatting just before we started and I have no clue what you're going to share.
Liz Chapman: That's okay. I don't either.
Brittany Herzberg: Nobody knows. So let's start at the very beginning. What inspired you or caught your attention or had you going, oh my goodness, SEO, this is a thing I should be paying attention to and maybe doing something about?
Liz Chapman: So for me, because I work on podcasts myself. I already talk a lot about podcast SEO, so I already know the importance of podcast SEO, and I don't put as much time into any of my own stuff. So when you brought up SEO and grow, I was like, I don't know where my traffic's coming from. I don't know what content is landing. I don't know anything going on in like the backend of my own business stuff. So it was just important to kind of get an idea of where traffic is coming from. So I can do more of that. Like, am I putting the right amount of effort into Instagram or should I be putting it more into blog posts? Things like that.
Liz Chapman: Totally clueless. So at least now I kind of have an idea of where traffic is starting to come from.
Brittany Herzberg: Yeah, so true. Tell us more about what you do in the world.
Liz Chapman: Well, I'm a podcast manager and launch specialist. Um, so I just do all things podcasting. So editing, launching. And then I also have like one-off services. So like I do audits where I go into the backend and do the podcast SEO portion because as we know, SEO is so important. So yeah, I just work on all things podcasting.
Brittany Herzberg: That is so perfect. This is actually a good follow-up question. When we got to that point, which happens at the very beginning where I ask those 3 questions that I never let anyone get away with, the who do you help, how do you help them, what do you want to be known for? How did you feel navigating all of that?
Liz Chapman: So that is like a question that comes up often and I was like, I don't know, Brittany, I don't know. Like, I just help people. So I really like to work with solopreneurs cuz I do work like just one-on-one with everybody cuz I like that contact with them.
Brittany Herzberg: Yeah.
Liz Chapman: And then I really like working with like female entrepreneurs because they're in like the same space I am. Mm-hmm. Yes, my business is super important, but there's other things that come first. Mm-hmm. So like the kids and family and the house and all of these things. So they just kind of get it. So those are the kind of people that I like to work with. And then when you asked that question, I was like, I don't know.
Liz Chapman: I don't know how to write this out.
Brittany Herzberg: I don't even remember exactly how you shared it, but whatever you shared, it was great. Yeah.
Liz Chapman: I don't remember what I said either. And I almost message you like, hey, do you still have that form? Like, can you just send me those answers I gave you? Because I don't even really remember what I said. But yeah, I prefer to work with like one-on-one people because having like direct access to somebody instead of going through like a team. Yeah. It's just so much easier to work with people.
Brittany Herzberg: Yeah, no, it totally is. I'm actually gonna look at your form cuz now I'm curious. Yeah.
Liz Chapman: I don't remember what I said to you.
Brittany Herzberg: Uh, who? Podcasters and those that want to launch a podcast. How? I help them launch podcasts by walking them through each step, and I help existing podcasters to manage their podcasts and grow them. And then what is the go-to person for launching and managing podcasts?
Liz Chapman: Yes. And I forgot about that piece. Like, I don't want to have to rely on social media. Yeah. I like social media to doomscroll. Mm-hmm. And I like to post on like stories. I like to watch everybody's stories, but like to have to post like sales content, like I just personally I hate it.
Brittany Herzberg: Yeah.
Liz Chapman: So I wanted a different avenue of like getting my name out there that was not just Instagram.
Brittany Herzberg: Yeah. So what's the content that you find appealing that you're like, I would like to do this cuz I know it's got more legs to it or whatever. Yeah.
Liz Chapman: So I email my list every week. Mm-hmm. So I definitely stay in contact with my email list. I am in the process of launching a podcast, which you know how it is, like our own stuff takes way longer to do.
Brittany Herzberg: So weird how that happens.
Liz Chapman: So weird how that happens. And then like writing blog posts. And it's funny because, um, when we did that whole section in SEO and Grow, when you're talking about like optimizing your content and blog posts and stuff, I was like, oh, because I haven't just taken the time to like launch my own podcast yet, I was like, maybe I'll just do blogging for now. And I was like, but I like to talk, so maybe I'll talk into like my recording thing and then have it transcribed it. And I'm like, what are you doing? That's literally a podcast. That doesn't even make sense.
Brittany Herzberg: And you're like, okay, fine, I'll just do a podcast.
Liz Chapman: Right. I guess I'll just do a podcast. I just thought that was so funny.
Brittany Herzberg: Like, I get that though, because even me, I'm doing a really good job of having my blog posts, but they're podcast-related blog posts. They're not just the topic blogs that I just walked everyone through in the blogging workshop. So it's funny cuz I end up hosting a lot of these workshops or talking about certain topics even in our coaching calls. Which we will get to the program eventually, but I talk about these things and I have the best of intentions, but I'm forever putting client work above my, my own stuff.
Liz Chapman: Right. Same.
Brittany Herzberg: Always.
Liz Chapman: I'm like, oh, I have an hour before I have to go do this. I could write a blog post or I can edit so-and-so's audio and be a week ahead on there. Let me do the audio instead. Yeah, I do that all of the time.
Brittany Herzberg: Yeah. I actually have a different schedule now with my emails where I've got the one big one over the weekend. And then I've been doing a tip in that Sunday one, and I'm then taking that tip and turning that into like a Tuesday, Wednesday email. So that's then going to become the blog post because it's like so whittled down to like, this is the thing and it's the practical tactical. All right, let's get back to you, shall we? And the SEO things. So you were in this most recent round of SEO in Growth. We're actually recording this before we have our final call of the program. And every time I say that, I'm
Liz Chapman: like, I know it's sad.
Brittany Herzberg: So sad. I know. I don't know if I'm going to cry on the call or what. We'll find out.
Liz Chapman: Well, I guess we'll see.
Brittany Herzberg: We will see, but I'm curious. So you, you were like, okay, SEO, I need to get serious about it. If I do it this way, I can start with it on my website. Once you got in the program, how did that actually feel? My take on it that I— my fear is I worry that I'm going to like fire hose the information at people, but then I look at things and I'm like, no, I feel like I have it dripped out pretty good. But what's your experience of that like?
Liz Chapman: I would say it's dripped out pretty good because It is overwhelming, but yeah, I don't remember if it was like the first 2 weeks that we did like all that keyword research and we were writing like all of our SEO metadata and all of that. So that was like a good amount of time to kind of do all that research and figure out all the H1 headlines and the SEO, um, the metadata.
Brittany Herzberg: Mm-hmm.
Liz Chapman: I mean, I know how to do keyword research.
Brittany Herzberg: Mm-hmm.
Liz Chapman: But once we got into writing our H1s and our metadata, I realized I didn't really have any copy on my website at all. It was just like, here's my service page, I edit audio, thanks. Like no keywords at all. So for me, it kind of really snowballed from having a few keywords in like those key places into realizing I really needed to redo everything.
Brittany Herzberg: Mm-hmm.
Liz Chapman: So that when somebody did land on my stuff from a keyword, there was actually information there. Yeah. So that they would want to go further. Mm-hmm. Because nobody's just gonna be like, oh, she edits audio, cool, let's hire. Doesn't work that way.
Brittany Herzberg: I mean, maybe back in the day, but now, yeah, but not now. It's a little more challenging because there's so many people who provide all these different services. Yeah. Did you feel like there was guidance or feedback? And I know that you and I went back and forth in like Google Docs and you were at just about, I think you were at like 99% of the calls, which which was great, but did you feel like you were able to workshop that pretty easily with the copy?
Liz Chapman: Yeah, I think just having like a second set of eyes on it to kind of give clarity because I would like do my keyword research and then I'd write my like metadata and I'm like, does that make sense? Mm-hmm. So it was really nice to be able to tag you and be like, hey Brittany, can you read this and tell me if this makes sense? And you're either like, yes, that's very clear. Or like, no, let's do it this way. Here's another option. Mm-hmm. So yeah, that was very helpful to have a second set of eyes on it. And you made it super easy by using Google Docs. We could just tag each other every time we needed to leave a comment.
Brittany Herzberg: Yeah, I love running programs out of Google Docs because I'm so used to navigating it. So many other entrepreneurs are used to navigating it and it does give you that space for like the feedback. And some people only want me to make comments, which is totally fine. Some people have like the editing thing enabled.
Liz Chapman: Mm-hmm.
Brittany Herzberg: But I can work with it either way. I can either leave like a really long comment or I can go and add like, here's an option that you could think about, and then I can like check the word count, character count, all of that stuff. Yeah, it does really help.
Liz Chapman: It does really help also from that because it also sends me an email because I would have read your comment and be like, oh, I need to respond to her later. And then I get busy and I totally forget. But if it's sitting in my email, I see it again. I'm like, oh, I gotta go back. And so I leave your comments in my email until I've responded. So that I don't forget. So it's nice using Google Docs for that reason, cuz you also get an email.
Brittany Herzberg: Yeah, I do the same thing when all of you respond back to me. I leave it there and I treat my email as this like almost to-do list.
Liz Chapman: Same.
Brittany Herzberg: It's so good hearing that from someone else. You were actually part of the group where I moved the program into its new home called Member Vault. And I mean, I love, like I said, running things out of Google Docs, but I wanted a place to be able to put things. The videos, the resources, comments are enabled, all that kind of stuff. So how was that transition of like adding that new home for the things?
Liz Chapman: So I really like it because as much as I like working off a Google Doc, having it in there, I can actually see what I've done because I will like start a video and then I have to stop because I have to do something. And if I go back, I can see like, oh, I have half this video left, or haven't watched these videos yet. So it's a nice way to see everything that I still need to do and what I've already done. So that was really nice.
Brittany Herzberg: Oh, that's good. And some of the videos I was able to record, the shorter ones, I still haven't done all of them, but for the short ones, like, did it feel like there was enough information in there? Mm-hmm.
Liz Chapman: Yeah.
Brittany Herzberg: And then the ones that were longer, for anyone listening, the ones that are still in existence in there, at least for right now, hopefully not too much longer, that is like the whole lesson plus Q&A from a previous round of things. So did you find that even by watching those videos, even though they were longer and they included some other Q&A, was— were they still helpful?
Liz Chapman: They were helpful because sometimes somebody would ask a question that maybe hadn't been asked in like our coaching calls.
Brittany Herzberg: Yeah.
Liz Chapman: So yeah, that part was helpful to be able to kind of watch back what other people were asking, but then it was also nice to have the shorter version as well.
Brittany Herzberg: Yeah.
Liz Chapman: For when you're like short on time. So both versions were actually very helpful.
Brittany Herzberg: That's really good to hear. I definitely wanna make the shorter ones though, cuz I know like just thinking about my own experience in programs, I'm like, sometimes I just need like the little nugget. Just tell me what I need to do.
Liz Chapman: Just tell me what I have to do.
Brittany Herzberg: Those are coming. I promise those are coming. And plus I kept tweaking some of the resources because I wanted to add a tab or make something like even more clear. And I think I'm one of those fidgeters that I'm just like never gonna not try to make something better, but I can still go with like a new version of the video or a new version of the document. That's really good to hear. What did you like about coming to the coaching calls? 'Cause I know that we had some hot seats for you, but I think there were some calls where you didn't have a hot seat.
Liz Chapman: Yeah, there were some that I didn't have anything I submitted, but it doesn't matter if I submitted something or I didn't submit something because those ones that asked questions, it was still super helpful to hear because maybe they were a little bit further ahead of myself than I was. So it was— really nice to hear their questions so I could be like, oh, I need that for later. Mm-hmm. File that nugget away kind of thing. So whether I had a question or I didn't have questions, I always learned something on those calls.
Brittany Herzberg: Oh, I love hearing that. I get this question a lot from people. Do you feel like someone could still get enough out of doing the program and not being at the calls live? Because you do get the replays.
Liz Chapman: Yeah, you do get the replays because I missed a couple calls because I was traveling. Mm-hmm. So I did go back and rewatch the calls that I missed. So I always got really good things. Oh, I missed the one where you guys were talking about like Google Analytics, Google Search Console, the SEO dashboard. So I went back, I watched that whole video that I missed, and then I bought the dashboard and I implemented everything. So even though I wasn't on the call, I was able to take what you guys talked about and do it myself. So that was nice.
Brittany Herzberg: Yeah. And one thing I definitely wanna highlight, there's like so many moms in my world, which I love because that's goals for me. And seeing that SEO can help, especially mom business owners, is like a really, really important big thing that I wanna highlight. You are a mom.
Liz Chapman: Yeah.
Brittany Herzberg: You have a family and you were still able to come to the calls and do all of the things. So could you just tell us a little bit about like what that experience is like? Cause I can't relate.
Liz Chapman: Well, for me, my kids are older, so it does make a difference. It helps that my daughter, she's in nursing school, so her clinicals land on Wednesday, so she's gone all day. So that actually worked really well, but it was just important. It was important to me to carve out the time to show up. So no matter like what the kids had going on or what was going on, like with my husband, I'm like, from 12 to 1 is Brittany time. This is— so it's on my calendar, Brittany time. So it was just important to me to to make the time to show up so I could keep learning more. Mm-hmm.
Liz Chapman: So that's really what it came down to, is it was my priority.
Brittany Herzberg: Yeah. And I do feel like that's the thing for all of us is like, what are we actually going to highlight as a priority, spend time on, actually put on the calendar and show up for it?
Liz Chapman: Right. Because I could have made excuses and be like, oh, I have to do this, but— Right. So it was just my priority that I wanted to make sure I was there.
Brittany Herzberg: That makes all the difference. It really does. And then as far as like how much time you spent maybe on average each week, do you have an idea of what that maybe looked like? And I know every week's different.
Liz Chapman: Yeah, every week is different cuz it was really— I put in, definitely put in more hours in the first few weeks as we were doing all that keyword research. So maybe 2 or 3 hours a week. Okay. Like incorporating like the videos and doing stuff.
Brittany Herzberg: Mm-hmm.
Liz Chapman: And then some of the other extra things you had going on. So I'd probably say 2 to 3 hours a week maybe.
Brittany Herzberg: Okay. Because your group fell over the holidays, so we did have, I think, 3 weeks cuz Thanksgiving.
Liz Chapman: Yeah, I think so. Yeah, cuz we had Thanksgiving and Christmas in there.
Brittany Herzberg: Yeah. So there were built-in breaks in there,
Liz Chapman: which was actually really nice.
Brittany Herzberg: Yeah.
Liz Chapman: Because I could get caught up.
Brittany Herzberg: Exactly. That's what I was saying.
Liz Chapman: Because maybe I showed up for all the coaching calls, but I didn't always have everything done.
Brittany Herzberg: Yeah.
Liz Chapman: So those breaks were nice.
Brittany Herzberg: Oh, I love hearing that. We're close to the end of the program, so I know that we haven't had all of that time for things to like land and work necessarily, but are there any things that you've seen, like wins, whether that's just like how you're feeling about things and navigating things, or if that's an actual, like, statistic that you have.
Liz Chapman: Yeah, so I was late in implementing my, like, Google Search Console and my Google Analytics. Like, most of them did it within, like, the first 3 or 4 weeks. I just did it, like, 2 weeks ago, but it's okay. Now that data is slowly coming in, um, I was shocked that I'm ranking for certain blog posts. I had no idea. I didn't know like what pages on my website were ranking the best. So now being able to see like where people are landing when they come in has been really, really helpful. Because before I didn't have a clue.
Liz Chapman: No clue. It was like you throw spaghetti at the wall, maybe something's sticking. I don't know. So now having like the SEO dashboard that you recommended, it's so easy to just go in and be like, oh, people are landing on these pages. These blog posts are ranking for keywords already. So yeah, I'm already seeing that kind of thing. And then also just, I realized the lack of what's on my website. Like I was saying before, like the lack of copy.
Liz Chapman: So I'm in the process of like moving my entire website over to Squarespace. Also, along with updating all the SEO, adding copy to my website, which I don't think I would have realized if I wasn't in the program, honestly, because I can see that people are landing on my site, but they're not staying long because there's not enough information there is basically what it comes down to, which I wouldn't have known.
Brittany Herzberg: Yeah. And that's the part of things that we get into. Like I say that SEO, the way that this is structured, especially the program really puts a spotlight on it. It's front loaded. So you're putting in a lot more time and effort with the keyword research, with creating the strategies. And then maybe you notice the copy stuff. This is not the intention, but I've had several people each round either recognize the copy thing and they want to— update or add more copy and/or they're like, oh, I actually want to move website host.
Liz Chapman: Yes.
Brittany Herzberg: This is such a trend that keeps happening. So potentially extra tasks get added on, but it does seem like the people who join, it really seems to help everyone make different and better business decisions. That was what I was going to ask you earlier. So are you noticing SEO impacting things aside from just, oh, I feel like I have a website now that's going to actually work for me?
Liz Chapman: So because I implemented my SEO, like my Google Console and all that stuff so late, the most I'm seeing right now is pages starting to rank, blog posts starting to rank. I'm getting traffic from places I didn't even know about. So that's been interesting. And then where to put my, like, time. I don't need to put my— as much time into Instagram because I'm ranking for more blog stuff than I am. On Instagram kind of thing, but I get a ton of clicks over from Instagram. So yeah, it's just been interesting seeing where that traffic's coming from. Like I get traffic from Facebook.
Liz Chapman: I'm not even on Facebook. So it's just very interesting to see where things are coming from.
Brittany Herzberg: Yeah, that is one thing that you and I both realized during the program that, that was happening for you and was happening for me. We're like, why is Facebook on here? And what we're realizing, what I realized is that people are linking to us, so we don't have profiles over there. We're not spending time over there, but there are other people who are there who are like, oh, you need to go talk to Liz. So that is still giving you information, just different information than other people might be aware of or might be getting for their websites.
Liz Chapman: Which is crazy.
Brittany Herzberg: It's absolutely so wild. So I am so excited. You are continuing on in Maintain, which is the monthly membership that I have for anyone who's done, done for you SEO with me or anyone who's been through SEO and Grow with me. And so that we're able to run our reports, review the metrics and the data together, and then create an aligned marketing plan for that month and really take a slow but steady action on our SEO, which is the entire reason we do the whole big setup in the beginning so that can go off and run. And then we can do other things, tiny tweaks throughout the months, throughout the years. So is there anything that you're looking forward to next?
Liz Chapman: Yeah. So since I'm in the process of changing from GoHighLevel to Squarespace, Mm-hmm. I was like, maintain is going to be a godsend because I have to move everything over and like for each month it's like looking for broken links. Mm-hmm. And things like that, which I know I'm gonna have once I start moving my website over. So I'm like, maintain is just going to be like my lifeline and getting all of this done correctly because it's gonna be more simple. Like GoHighLevel's very complicated and involved and things are constantly breaking over there. So just having like Squarespace and moving everything over and having Maintain in my back pocket, like, hey, Brittany, this is broken.
Brittany Herzberg: What do I do?
Liz Chapman: How do I fix this? Is going to be really, really helpful. Plus our Telegram is pretty active, I would say, for like the SEO and Grow. I'm really sad that's ending. So I was like, I need to go to Maintain just to be with these people.
Brittany Herzberg: Yeah. And it's funny cuz like every group has been a little bit different with SEO and Grow and then even funneling people into Maintain and having that group, which is now like a mashup of a few different cohorts, the chat is still a little bit more quiet over there. Mm-hmm. But it's still there and you still have people, which is nice.
Liz Chapman: You still have those people there. They're just there all day sitting on my screen.
Brittany Herzberg: Right. It kind of makes you feel like you're a part of something, which is pretty cool.
Liz Chapman: Yeah, exactly. That's exactly what it is.
Brittany Herzberg: Yeah.
Liz Chapman: So yeah, like all the SEO stuff is really helpful and I love it, but then you also have that community, which has been— really, really nice to have.
Brittany Herzberg: That makes me so happy. That's probably like slightly after helping people with their SEO, like being able to connect people just makes me so happy.
Liz Chapman: Yeah, I know, same.
Brittany Herzberg: Ridiculously happy. What would you say to anyone who's out there who's potentially listening to this who's like, I'm kind of interested in SEO now that you've said some things about it, but it still feels like out there, like a confusing thing. Any words of advice?
Liz Chapman: Yeah, so you make it very, very easy to understand. So the way you have kind of like structured the program, it's like building blocks. So you learn this skill before you build on the next one. So it really was very easy to implement everything because that's the hard part. Like once you go through everything, you actually have to implement it. So you had time like built in for us to implement everything that we've learned because I've done programs before where it's like, here's the work and then the implementation never gets done. Mm-hmm. So having that time built in to implement everything after we've learned it, you've just made it really easy to do so.
Brittany Herzberg: I want to have the audits for people so that they can come in and like actually kind of have an understanding of what we're dealing with before they get into the weeds in the backend of their websites. But what I was noticing before I had SEO Grow is that I would give people the audits and they would be like, great, thanks, this is amazing. And they wouldn't do anything. But you're smiling.
Liz Chapman: I am smiling.
Brittany Herzberg: Tell me why.
Liz Chapman: Because you did that to me actually when SEO and Grow was just opening. You sent me like a mini audit, like on a video, and you were like, did you know you had 20 H1s? And I was like, what? Like, how is that even possible? Because I didn't realize like when you bought like a template that the designers don't know. So every page had like 15 or 20 H1s and I was like, what in the world? Like, first of all, how did you even know? Mm-hmm. So I'm like looking at this, I was like, I had no idea. Like my design template was so off that I was competing and having so many H1s. Like I had no idea until you did that mini audit for me. And then I didn't do anything with it. Like I had the information, like you told me everything that was wrong with it.
Liz Chapman: But it took me coming into SEO and Grow and doing the entire process to actually fix all of those H1s and implement this stuff. So yeah, the two things combined really work well together.
Brittany Herzberg: I'm so glad. Yeah, I kind of have the two camps. Either people see it and they're like, oh, that's great, thanks. And it sits there. Yeah. Or I have people who are like, that's great, thanks. And then they do plug it in and they get to see— I've had some people where their traffic has increased, where they've gotten inquiries, where they've had sales made. Even just within a couple of weeks, just by plugging in like a pretty basic SEO strategy.
Brittany Herzberg: And it really does go to show you that even having something that feels basic and maybe too simple does work if you're starting from those 3 answers of who do you help, how do you help them, what do you want to be known for?
Liz Chapman: Yeah, because that really helped with my keyword research, all of that stuff. Just those 3 questions.
Brittany Herzberg: You felt like that? Yeah. I feel like I'd say that, but hearing it from someone else is like, oh. Oh, that really does. Because I haven't seen another SEO person break it down quite like that. Maybe they do, maybe it's like behind the paywall or something, but I'm pretty vocal about that.
Liz Chapman: Yeah, because like, if I don't know who I'm helping, how do I add those keywords into my content?
Brittany Herzberg: Yeah.
Liz Chapman: Even my metadata, like, helping female podcasters launch a podcast, let's say. Mm-hmm. So female podcasters is a keyword. Launch a podcast. If I don't have those keywords and if I don't know who I'm helping, how do I put those even together? So.
Brittany Herzberg: Yeah, building blocks, building blocks. That is so perfect. Yeah. Awesome. I definitely want to connect you with people who are listening. So if anyone is looking for another amazing podcast producer and one who loves launching things, where can they find you? Where can they connect with you? And do you have anything coming up?
Liz Chapman: Since I'm redoing my website, I'm also redoing all my free resources. So everything is under construction at the moment, but you can find me at lizchapmanco.com and then on Instagram at @liz_chapman_podcastmanager.
Brittany Herzberg: Perfect.
Liz Chapman: Yeah, I love it.
Brittany Herzberg: Well, thank you so much for joining me.
Liz Chapman: Yeah, thanks for asking me to come on.
Brittany Herzberg: Of course. The next round of SEO and Grow starts March 4th. If you're interested in joining us, it's probably not too late. Check the link below. And if you have any questions, of course you can DM me on Instagram. I'm Brittany_Hersberg, but there will be a link that where you don't have to spell any of it out. But thank you so much for joining us, for tuning in, and I'll have all of the links below. As always, remember, I'm cheering you on, on your SEO journey.
