"You don't have to have everything perfect for SEO to work."
I'm back with one of my SEO clients, Lauren Worley, who runs a group trauma therapy practice in Burbank, California. In this conversation, we're looking back on our year+ of working together!
We get into everything from finding the right keywords for a whole team of clinicians, writing blogs that actually sound like you (even with AI in the mix), & why "it's not perfect yet" isn’t a good enough excuse to keep kicking the SEO can down the road.
Topics covered in this podcast episode:
How Lauren knew it was time to get serious about SEO for her therapy practice
How to identify a North Star when you run a group practice with several clinicians
The importance of each clinician finding a specialty & how that helps with search
What it was like for Lauren to learn how to do SEO as a practice owner
How Lauren effectively uses AI as SEO and blogging support
Wins the practice has experienced since implementing SEO
What showing up in AI search actually looked like for Lauren's practice
Lauren's advice for anyone staring at SEO and feeling overwhelmed
Lauren's story is proof that SEO doesn't have to be perfect, constant, or all at once. You start with one page, keep making the most of SEO opportunities, & let it continue working for you—even during months you barely touch it.
If you have any questions as you’re listening—about DFY SEO, the SEO program, or anything in between—I’d love to hear from you!
Say hi on Instagram, leave a comment below 😉
Meet: Lauren Worley
Lauren is the founder of Foothills Psychotherapy, a group therapy practice in Burbank, CA. She and her team provide Brainspotting therapy to teens and adults to address symptoms of trauma, anxiety, and depression. When Lauren isn't running Foothills, she is at home parenting 7 year old twins and exploring various neighborhoods in Los Angeles.
Connect with Lauren Worley:
Website
Mentioned Resources:
→ The SEO Sprint (starts Dec 7th; earlybird bonus disappears Nov 15th!)
→ DFY Website SEO (one client per month; booking 2-4 months out)
Related Episodes:
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Hello and welcome back to the Basic B podcast. I'm your host and favorite SEO coach, Brittany Hersberg. And I am back with a new friend for you, one of my SEO clients, Lauren Worley. I'll have Lauren introduce herself, but I want to set the scene for you a little bit because when Lauren entered my world, she joined what was at the time SEO and Grow, which was all encompassing of like, we're doing all the SEO things for your website and then for content and then you're gonna learn how to track things. And I have since realized that's a lot to throw at a person.
Brittany Herzberg (00:31) So I have scaled it back to SEO sprint being the entry point that is where we focus on your website. And then there's a couple other things you can go into after that, but just so you have that context as you're listening. Once we focused on her website and SEO and grow and the content, then she moved into monthly SEO maintenance where we were working one to one. It was less of a group thing, more of a done for you personalized experience. And I was looking back, Lauren, for you and Freddy when listening, it's been a little bit over a year since we started this whole journey.
Brittany Herzberg (01:01) So welcome Lauren. Hi.
Lauren Worley (01:03) Thank you. Hi. Nice to be here.
Brittany Herzberg (01:06) I know, I'm so excited to have you here. Anything you want to share, just like to kick us off. Of course, I have questions and things.
Lauren Worley (01:12) So I run a group practice in Burbank, California called Foothill Psychotherapy. We provide mental health therapy, trauma therapy specifically, to a wide range of folks, which I think was my hardest thing when you were saying, who do you help? And I'm like, a lot of people. But once we realized that as a practice, we provide trauma therapy that helps overachieving burnt out and exhausted humans find relief.
Lauren Worley (01:42) and relaxation that I think was really helpful. And we also help a few other people too. But we have like three who do you help.
Brittany Herzberg (01:51) Yeah.
Brittany Herzberg (01:51) Yeah. 'Cause you run a practice. You have you have a group of people there. It's not just you, which is one unique thing about you and your whole business setup when you came in.
Lauren Worley (02:00) Yeah. And it was, I think, really hard for me at first to figure out the answer to that question. But once I realized, okay, learn the basics of SEO and then apply this to the very different clinicians that you have. And what's this clinicians? Who do you help? What's this clinician's? What is the practices? And then it was easier to understand what I was supposed to be doing.
Brittany Herzberg (02:19) Yeah, yeah. We'll get into all that nerdy goodness for sure. I would love to know where you were like, take us back. What was going on in your world, in your brain, before you joined the SEO program? Like what was it that you were like, SEO, that seems like a smart next move.
Lauren Worley (02:36) Probably ever since I started my private practice, but really since I became a group practice, it's been figure out how to market yourself. Figure out what marketing looks like. What does marketing look like? And I've been dragging my heels and kicking and screaming the entire way. and I was talking to a mutual friend of ours about SEO and she raved about your program. And I knew that I needed to do SEO, I knew it was important. I felt like maybe I should probably understand it and not just have someone do it for me because that
Lauren Worley (03:06) gets expensive in the end. And if I could understand it, I could teach other people within my program. I don't want you. you do you. But I could teach other people in my group how to write a blog or something that's SEO friendly. So she recommended you probably a few months actually before I officially started with you. And then the way my brain works is I think about it, I think about it. And then I hear, the SEO and grow thing is happening tomorrow. Okay. Can I is it too late to start?
Lauren Worley (03:36) Like that actually I think the first cla call had already happened and you were like, No, you're fine, still you can join us.
Brittany Herzberg (03:41) Yeah, it might have been because at the time the way I was running it, it was a three month program. So yeah, I was like, for sure, you know, it doesn't really matter if you miss that first call because everybody's like, I'm a baby giraffe walking around, what do I do? I don't understand. And, you know, it's a lot of logistics stuff. So that's funny. I forgot that it was so close to like, can I join?
Lauren Worley (04:00) I just need to go. Let me just do this right now and jump and that's how my brain works.
Brittany Herzberg (04:06) Yeah. No, you're not the only one. And it it's funny how that works out. sometimes it just totally, totally works out where it's like, yep, right person, right time, right place. Boom, I'm in. I was looking back at your onboarding form and you had just moved.
Lauren Worley (04:20) So I was in La Crescena and then I spent many, many, many months searching for an office. And if we've been together for about a year, then I had just moved into my office in Burbank. gosh. And was getting it settled and was figuring it out. And I love it. It's great space and it's perfect for in person therapy. And so I needed to make sure other people found it.
Brittany Herzberg (04:41) Yeah, yeah, we really need it.
Brittany Herzberg (04:46) I love that that's sticking with you. my gosh. You also had, I think, just redone the website, right? had the design part of it.
Lauren Worley (04:54) Yeah. So I got a brand new website that had SEO in it, which I think we realized was pretty good. And that there were things that needed to be that could be zhuzhed up, but mostly it was a pretty good website. But then I knew I was going to be adding more pages and I was going to be writing blogs and doing other things. So I needed to figure out what that was going to look like.
Brittany Herzberg (05:15) Yeah, I do think it was, I'm I'm remembering now. It's funny how talking about it. It's like, yeah, it's all coming back to me now. But the the SEO strategy, it really wasn't that bad. And it was really about refining it. And this is something that happens not just with you, but with other clients who come in and they're like, Yeah, it's okay. And there's stuff there, but there's things that we can tweak and like I said, refine about
Brittany Herzberg (05:37) Maybe we don't need the practice name in every SEO title. Maybe we can actually have it be a little bit more about the modality of therapy that you do and who you serve and again where you're located. So I think I remember it being a lot of that for the core website pages for you. And that was that was cool to work on with you. And since then, some of the pages that you've added have been, I know a lot of team member pages, which has been cool to create those. Wanna share about that a little bit?
Lauren Worley (06:01) Well, since starting with you, I added three team members. Yeah. Three team members to my team. And we've I think we created at least one or two specialty pages. And so learning how to ask my clinicians the right questions to get their keywords and who do they help and why do they help them or who do they serve?
Lauren Worley (06:23) And how do I get those questions in there? How do I get that answer? How do I get them super niche? And I know you and I went back and forth on one of my clinicians who was really anxious about being niche, but we were talking about like the more you get there and the more niche you get and the more specific. So people when they find you, they're like, Yes, you are the person I want to work with. And actually in the past few months, she's got much more on board with this idea of like, Can we get more specific with who I'm working with? Because I really enjoy this population. Yes, we can.
Brittany Herzberg (06:51) Yes. I love that so much. That had that was actually really an interesting, I don't want to say challenge, but kind of a challenge, hurdle ish. It wasn't like bad, but it did come up and I think it came up for almost everyone. There were maybe like one or two that was like so clear, this is what I do and that's the only thing I do.
Lauren Worley (07:07) Let me help parents of neurodiverse kids. That is what I wanna do. Yeah. That was easy.
Brittany Herzberg (07:12) That one, the maritime therapy was one. I was like, Well, that's your jam. We are not changing that. But for some of the other ones, and my background as a massage therapist, I remember having this part of the conversation with you. I'm like, I'm so sensitive to that. I totally get it because you have these skills and you can help everyone, but that's not going to help you help anyone really. So, what are some of those questions, or how have you navigated those conversations over the time we've been working together? So the
Lauren Worley (07:39) Questions I have now are who are the clients that light you up when they walk in the room? Who are the ones that you feel more energized at the end of your session versus drained? Or what modality is it that you're doing that makes you feel really excited? And when I have that, then I can find the keywords. And the other thing I asked my clinicians is like, what are clients telling you?
Lauren Worley (08:02) What are they saying in session? What are the words you're hearing? What are the phrases? Can we can you write two sentences that you hear the most? And then we can pull that out because those are the people who are going to be typing. How do I get help with this? And then I want us to show up as the first person. I want you answering that question. So, what are the specific things you're hearing, which I think you talk about all the time? And it literally just clicked for me maybe a month and a half ago.
Lauren Worley (08:30) When we were talking about we're gonna do local networking. So I was like, let's make a one sheet that has when someone goes to a doctor and the doctor's talking to their patient and then the patient says this phrase, I want them to immediately think of you. And that's the same thing you're doing with SEO. Like you want the in-person person to immediately think of you, but you also want the internet to say, this is the person you want to work with.
Brittany Herzberg (08:52) Sure do. I I really do. And I'm gonna I'm so glad I asked you that because it helps like I can talk about your North Star. I can ask people the questions of like who do you help? How do you help them? How are you different from others in your industry? But I I like knowing what those other questions are and what's helped you get the most out of your clinicians because there's, you know, you could say it 14 different ways. And it's gonna click for one brain and something else is gonna click for a different brain. And at the end of the day, all we're really trying to do is make sure that the people
Brittany Herzberg (09:21) you feel really good and excited and like you said, lit up about helping, can actually find you and realize that you're the person for them. That's it. Another thing that we worked through, so we got your website set up. Actually let me back up a little bit more. We got Clear On North Star for the practice as a whole. We use that to find keywords. We use those keywords to build out the SEO strategies for those core website pages. And then we jumped into blogging. So
Brittany Herzberg (09:48) Talk us through you weren't doing any blogs before, I don't think, right?
Lauren Worley (09:52) few blogs, but I had not updated a blog since maybe before I had a group practice. So it had been a long time since I'd written a blog and I don't think I had even moved the blogs over to the new website when you and I first started. So when we started, I pulled all those old blogs and said, okay, let's start by optimizing these because they already exist. And then and it turns out that when I'm writing a blog to someone who I really want to work with, I'm really good at finding the right keywords. My head just knows it.
Lauren Worley (10:22) Because I'm talking to the people I wanna work with. And I'm really speaking to my ideal client. And when I had to write just the generic blogs, it's like I don't know what to say and I don't know how to write this and I don't know what keywords and okay, Britney's gonna help me make this better. But
Brittany Herzberg (10:37) She will. Yeah. I was gonna say that's such a great tip and trick, whatever you want call it, of keeping one person in mind. And it could even be someone that you actually talk to in real life or someone that submitted an inquiry about becoming a a patient or client and just keeping that person in mind as you draft your blog post. The point of the blogs is to help someone. Yes, it's to help your practice get found or your business get found, but it really is to help someone, whether that's you're able to help someone in just a post.
Brittany Herzberg (11:06) Or whether that's, hey, we can help you here book a call, that's what you wanna do. So keeping that one person in mind is such a good tip that I don't wanna blaze past.
Lauren Worley (11:16) Yeah. I have found it to be much more helpful when I could think of the client whose question I want to answer. Like I can't imagine people. That's just not how my brain works. But if I can at least, you know, come out of the session and then just write the blog right then and there because I'm like, okay, this is the question that came up or the amount of times I'll be in a session and then just like jotting it down on the post it note for later. Like, yep. Okay. We need to answer an S question.
Brittany Herzberg (11:40) Yeah. It's funny, I used to do that during massage sessions. I'd be like, Wait, that was really smart. Hold on, my elbows still touching them and be like, The amount times that happened, my clients were great.
Lauren Worley (11:50) Gotta maintain that contact and also.
Brittany Herzberg (11:52) Just let them know you're there. My clients I would say about 50% fell asleep. 50% we that we were just chit-chatting the whole time. Anyway, this is not about me. Was there anything about your experience with like learning and understanding website SEO that translated into creating blog posts?
Lauren Worley (12:10) Honestly, not at the beginning. I think I was relying so much on our monthly meetings and you you making everything better. But it was really good when we both got to a point where I was already sort of there and then you were like, Hey, by the way, I'm ending this. And I was like, okay, I think that was the right choice. Like this is where we need to go. And so the I just wrote a whole bunch of blogs this month that we're waiting to post. And those I was able to then channel all this stuff you had been telling me for so long.
Lauren Worley (12:39) And understood it and saying, okay, break it down. Just don't put so many words, make H two headlines and H threes and break it up and break it into bullet points and make it easier for someone to scan and look through in the same way that I was doing for the website pages. And also, I don't know if we ever specifically, if you use this term, but that idea of the top of the fold and doing the same thing with a blog and that first paragraph being the thing, this is what I want you to know. And if you read the rest, that's great.
Lauren Worley (13:06) But I want you to know that this is why you should spend a lot more time on my webpage and you should read the rest. Yeah. So those call to actions even at the beginning. Call
Brittany Herzberg (13:15) The weeks reason, huh?
Lauren Worley (13:16) to actions. Yeah, call to interest at the beginning. that
Brittany Herzberg (13:19) cool I don't think I've heard anyone use that. New term coin by Lauren. That's a cool one. I'll take it. You're mastering this. That is really good to hear. Both because it makes me really sad whenever I close out any kind of anything. I mean I've even had to fire massage clients and not because I didn't like them, not because I did anything wrong, but I just wanted to do a different modality. And I was like I'm not gonna help you the best. Like you should go see so and so. So hearing that like closing that offer and you're over there flying
Brittany Herzberg (13:47) just makes me so happy 'cause that's really what I want to have happen is I teach you the things, I show you the things, I'm there's training wheels and then you're off and I'm not touching the bike at all.
Lauren Worley (13:56) Right. Mm-hmm. But I did not want you to let go of that body. I know. I'm just gonna write things, she'll do it, it'll be fine.
Brittany Herzberg (14:05) Most clients don't. They're like, You're you're still holding on, right? Yep, sure, huh.
Lauren Worley (14:09) But it turns out I was actually learning a lot more and listening to you all the time than I thought I was.
Brittany Herzberg (14:15) That is just so cool to hear. All business owners experience this. we say things where it's like, is it actually landing? Are they actually is it clicking? Do I need to phrase it differently? Is there
Lauren Worley (14:25) the amount of times a client has come back and been like, What you said last week, did I say last week? But I'm so glad it it clicked. I'm so glad it landed.
Brittany Herzberg (14:33) Can you tell me verbatim? I need to add this to a blog post.
Brittany Herzberg (14:37) Before we hit record, you were talking about some things that you understand better about SER now. Blogging was one of them. I don't know if there's anything else that you want to share about things that have stuck with you that you're now leaning into with blogs.
Lauren Worley (14:50) I have been very tentative with AI and you know, like well aware of all the problematic things that come with it and also well aware of the fact that it is very much a future that we have not been able to stop. And so how do I start to warm up to it? And occasionally I would just write some words into Claude and be like, Okay, make me a blog, and then I would read it be like, This is terrible.
Lauren Worley (15:18) And it sounds like it's AI and that's not what I want. So I've since learned that I know enough from you and I can write the blog. And I am a very good writer. Yeah. And so I can write the blog and then put a bunch of prompts into Claude that say, Hey, don't change my words, don't change the tone, but go through this and tell me what I'm missing for SEO and then read through it. And some of the tub has been like, No, that's actually not the best way to put that H1 headline because it
Lauren Worley (15:46) Doesn't make any sense. Sure, it uses a whole bunch of keywords, but it doesn't flow. it's so stupid the way you just wrote that, Claude. So I can take it and be like, okay, well, what is it? What keywords are they saying in there? And how do I make this actually sound real? And like I wrote it. I finally wrote that the bread blog about why you need the chance to rest. And it gave me like some headline that was therapy dash bread dash relax. And I was like, what?
Brittany Herzberg (16:16) For the URL slog, it was like, Yeah, that no.
Lauren Worley (16:19) It was just taking all the words. I was like, that's not utilizing my keywords to the best of its ability. So really understanding how keywords work and how I can use them and how I can make them sound natural. And I don't need to go in and put in big bold letters all the keywords that I want people to be searching for because that's actually not going to be helpful and doesn't make people want to stay, has made it easier to write using AI as a support versus as the one thing that writes everything for me.
Lauren Worley (16:48) Mm-hmm. It helps caps the few things that I might miss because I don't I'm not a copy editor. I'm very good at writing. I'm very terrible at editing. So I learned to write to almost the best standard. So that way I didn't have to go back and edit it because I can't read what I've had written.
Brittany Herzberg (17:04) That makes sense. But that's cool though. I'm glad you brought that up. Even the bread and the therapy and people listening may not be able to conceptualize that, but you've had some really cool blogs. I remember one of the first ones that you drafted and you sent over, you're like, I don't know, see if you can do anything with with keywords with this. And I think it was like how therapy is like a foam roller. Mm-hmm. Some something along those lines. And I was like, I got this. This is gonna be so fun. And we were able to find some keywords and I
Brittany Herzberg (17:33) Think I remember delivering that to you and you being like, okay, this is doable. having some perhaps off the wall topics and tying them into what you do with like therapy in California. Like it's very doable. And that's one thing I think I'm seeing a lot with people with Substack. So like I can go over to Substack and write whatever. I'm like, you have a blog on your website. You can write whatever over there too. It's just a matter of, you know, finding the right keywords, phrasing things so it's clear.
Brittany Herzberg (18:03) to the people and to the bots who are trying to help connect you with the people. What's actually the main point here? And if you can just keep that so front of mind as you're drafting it, as you're finding the keywords, as you're optimizing things, that's what matters. You can say whatever you want. You can talk about any topic and you can tie it to your business. I pretty much guarantee.
Lauren Worley (18:22) We wrote a blog on witchcraft and therapy. Sure it is. Which has exploded this month and I was really impressed. And then I realized it was October. And I was like, people are searching this in October.
Brittany Herzberg (18:32) I love
Brittany Herzberg (18:32) that. I love that so much. You have a lot of
Lauren Worley (18:35) Mm.
Brittany Herzberg (18:36) good 320%. You have a lot of good writers. Like between you and your clinicians, like your staff and and you are very good writers. It wasn't that. It was just how can we format things, add some headlines, make sure the keywords are here, make sure that main point is here. I mean, it's just so cool to watch those take off. That's amazing.
Lauren Worley (18:55) That other blog is still also continuing to take off.
Brittany Herzberg (18:58) Yeah. But we had some other ones that were there was a point to them. They did totally make sense. And yet we wanted them to stop ranking.
Lauren Worley (19:06) But I've under now that I understand SEO better and keywords, I can also like if a blog like that were to come across my desk, I could say, Hey, how how can we shift this away from this keyword that does not make sense for us, that does not rank for us? I think you were been talking about it in the podcast I was listening to this morning about like we're ranking for other people's stuff and not yours. And so how do we take this same idea and tweak it a little bit to now have it?
Lauren Worley (19:35) work for foothills and for our therapy practice. And so it's not ranking for things we don't care about, the negative keywords or whatever, and actually ranking for things we do care about.
Brittany Herzberg (19:45) 'Cause that's the whole point is so that using these blog posts to continue to get eyes on your practice, to continue to get clients in the door to fill every clinician's book, that's what we really want to have happen. For any client, anybody, any business, it's like you want to have your books full, you wanna be making money, you wanna be helping people in the way that you set out to help them. And the blogs are they give you such an opportunity to go deep on a thing to be really specific on one topic.
Brittany Herzberg (20:12) And use that as its own little part of the overall bat signal of your business, of your website. So I love that so much. Yeah. what other wins I have I have notes, but what other wins have you had since doing SEO stuff?
Lauren Worley (20:28) Yeah, we've definitely had people find us because with like I think AI recommended one of my clinicians once and he's still seeing that client like it's been a good fit. And or that couple actually. And I'm understanding how to get us to show up higher within like the local Burbank area because that's what we want. We want to help have people coming to our office in Burbank. I have done a lot of work to make this space special. I want people here. Yeah. And
Lauren Worley (20:58) I don't know. What other winds do you have written down?
Brittany Herzberg (21:00) No, the the main thing I wanted to drive home because I talk about this I talk about you and your practice a lot with in coaching calls or on even on discovery calls. And it is about how people are always like, What do I need to do and sh to show up in AI search? And I'm like, the core basic foundational things. I know it's boring, I know it's not sexy, but you need to do that. And people are like, Yeah, go.
Lauren Worley (21:22) Nothing special you need to do for Claude or chat to find you. In fact, I even have a blog about why you shouldn't be using chat for therapy, and yet we're still being found. It's not like they're punishing us for it. Like there's nothing special you need to do. I just need AI as well as just the general Google gods to know that I am an expert or that we are experts in what we do and to start to believe that we're experts. And so we show up in different places and we're talking about the thing over and over and over. And
Lauren Worley (21:49) If we're talking about that, then Claude's like, Well, you keep bringing this up. So you must know what you're doing. So we're gonna bring you up into people's worlds. I don't know what I was trying to go.
Brittany Herzberg (22:00) I was like, it's there, it's there, it's somewhere. no, I thank you. You took the words literally right out of my mouth. Cause it's being clear about what you do, using the right words, plugging them in the right places. That's it. Like there's nothing fancy or anything. And people always, always come back at me and they're like, Well, I'm not being found in Google searches right now. Yeah, you have nothing clear in those key places that the bots are scanning so that you can get in front of the right people.
Brittany Herzberg (22:26) Of course, you can't expect that that's gonna be something that's gonna be happening. So that was really cool. I have the the little screenshot that I pulled up is that you had nine website visits from AI searches. Like someone saw you in search in AI search and came over to the website and they spent over two minutes on the website, which for anyone listening, fifty-two seconds is considered good. So you were double that. And then a lot of other pages. That was just the average. So like a lot of the pages, a lot of the actual sessions, people were hanging out for quite a while. So it wasn't just like
Brittany Herzberg (22:55) click, yeah, never mind. Bounce. they were there because they liked whatever they saw about you.
Lauren Worley (23:01) Feel like that was always showing up in the reports that the my average time was way over the 52 seconds every time. And when it would go down, it would drop to one minute and 54 seconds or something. And so, you know, I guess to tout my own horn, like making sure that your content is engaging and interesting and that you're not, you know, just putting all the keywords in bullet points, but you're actually making things that people want to stay and read, but also people need to find you to find that engaging content. Yeah.
Brittany Herzberg (23:28) Right.
Lauren Worley (23:29) But I think
Lauren Worley (23:30) when we have the good writers and we have the good SEO that we've learned from you between those two things, it works out really well.
Brittany Herzberg (23:38) it's amazing. I love that so much. I would love to have a real legit pull back the curtain moment because and talk about what was happening on a month-to-month basis, which is like what you were doing with SEO, because there were times where it was like, We got a blog out. We didn't get any blogs out. And still what was happening, Lauren?
Lauren Worley (23:59) I was still showing up. I mean, there were times when I could barely get anything to you. I think there was a month or two where I was like, I don't know if I'm using Britney at all, but I'm still messaging you, I'm still listening to you, you're checking in with me, you're making sure I'm doing things. And you know, I'm I'm percolating on thoughts. But it wasn't it was still working for me. Like blogs we'd written months ago were still working and my therapists were still continuing to show up in searches for certain things because
Lauren Worley (24:29) I think you say this a lot, right? it's not that Instagram story that disappears after 24 hours. It stays, it's on the internet, it is permanent fish, and will stay there until I decide to change it. And why change it when it's continuing to do the work and it's continuing to build interest and work for me behind the scenes.
Brittany Herzberg (24:50) Yeah, exactly. And that was one thing that I was really happy. I'm glad you brought us back you with the team pages, the the clinician pages. Yes, we get to go deep in blog posts on different topics answering different questions, but for your practice specifically, we were able to go deep with the therapist and like who do you help and what's your modality and really what they wanted to be found for, which is it is confronting. And yet, we talked about that earlier. They were able to get to a place where they were like, I really
Brittany Herzberg (25:17) I'm excited when I look at my calendar. I'm thrilled to come into the office. I'm like so pumped to be able to help these people. And it it's this self-fulfilling prophecy of this is what I would like to get found for. So let's build the page around that. And then it starts happening and you're like, okay. So cool. I like it.
Lauren Worley (25:36) Yeah.
Lauren Worley (25:37) I like that, you know, I can add more things, but I don't have to be constantly tweaking things. You know, there's this idea with one of the therapists, the biggest therapist directory, psychology today, that the only way you're gonna get found is if every couple of weeks you go in and you change something on your page and then psychology today prioritizes you and the algorithm. Whether or not that's true, I don't know. It is a belief system that is very, very prevalent in the therapy world. And I don't do that.
Lauren Worley (26:02) I don't have time to constantly go in and be like, let me change this one thing. So instead, I can write it so it's really great SEO. And then whether or not I get pulled up in psychology today is search, I don't know. But people are still finding our psychology today. People are finding our therapy page because we have the right keywords in there. And then I don't have to be spending all this time constantly going back and making sure, it's been two weeks since I did psychology today. Let me go fix that one more time. Yeah, I have to do that
Brittany Herzberg (26:29) Now you get to do things that actually move the needle and feel better to do than just shuffling paperwork. That's what that sounded like to me as you were describing it. That is not fun at all. So to recap your whole journey, you did website SEO for those main pages, jumped into blog post SEO and really optimizing the content that you were sharing out there. And then you got really good at checking your metrics and seeing what was going on and making sense of that information and then making moves based on that information. So it's been
Brittany Herzberg (26:58) A really cool, very full journey. And I'm curious, what would you have to say to anybody who's like, I see ya, what is this? Maybe I should do something about it. Okay, fine. what would you say to them? Just
Lauren Worley (27:08) start. you don't have to have everything perfect. we still haven't done all of the social media stuff that that was our last project that you and I worked on, where you optimized a bunch of things and you said, okay, now go implement it. We still haven't done that. And we will. And it'll happen. But you don't have to get it all done right away. One thing is a good start. And once you get the one thing and you start to understand it, then it's easier to implement the other thing. And yeah. Just do one. Just do one page.
Lauren Worley (27:38) You don't have to your whole website. I remember we had a photographer in our group and you were talking about optimizing image posts and sh or images and names. And she was overwhelmed. And you're like, just do one page of images. You don't have to do every single page. Like just start, do a few things. And then as you do it and as you have time, you can do a few more and you can fix those. And but the more you just start to do things, then the more the SEO can start to work for you.
Lauren Worley (28:05) Which will hopefully bring you more people so you'll have the time and money to do more things. Yeah.
Brittany Herzberg (28:10) Yeah. Yeah. I'm so glad you brought that up. It is. It really is about one foot in front of the other, just one step at a time. Because it does look like a giant monster of a project. If you're like, I have to do all of these things. Well, eventually, but not all at once. And not tomorrow. By all means, not tomorrow. This has been really fun to like get to recap everything. And I want to make sure that anyone who's listening who's maybe, I don't know, in California can actually come see you and your peoples. So will you tell us more about your practice and
Brittany Herzberg (28:37) I don't know if you wanna spotlight some of the specific therapists and modalities and things like that, but floor is your ears.
Lauren Worley (28:43) Wow. Okay. So yeah, so we are a hybrid practice. So I've been talking a lot about our office in Burbank, but as you mentioned, we can see anybody in the state of California. we offer brain spotting, which is a somatic modality that really works really, really well with trauma, anxiety, and depression, or even just wanting to find motivation and expand on something that you're feeling nervous about. And how do you become more confident about it? Brain spotting can help with that too. And we have some clinicians who also do EMDR.
Lauren Worley (29:13) Which works way better for our SEO, but because of the keywords. So we have EMDR and brain spotting clinicians. We serve a huge population. I talked at the beginning about our overworked and exhausted and overwhelmed people, but we also serve kids to older adults. I think we run the gamut of eight to eighty. And the thing I'd love to highlight is that we're actually starting groups. So for those of you not in the greater Los Angeles area, I'm sorry they are in-person groups right now, but there's a chance that.
Lauren Worley (29:42) One of them might go online. so we're offering a group for sexual assault survivors, we're offering a group for people who are dealing with pet loss grief and a a positive parenting group. So parenting support for parents of neurodiverse or just kids who are maybe struggling and having a hard time and you need other parents who can support you with that. And those are going to be in person in the evenings, Sunday, Monday, Tuesday, in the order of the groups I just listed.
Lauren Worley (30:09) And I'm really excited about those. So those are be led by my three newest clinicians, Olivia, Debbie, and Rosary. And really wanna highlight those. We're very excited for those.
Brittany Herzberg (30:19) Yeah.
Lauren Worley (30:19) As soon as we have just a couple of people, they'll be on the ground.
Brittany Herzberg (30:22) I'm really excited for those. I got to help with the pages and I was like, this is so neat. It is. It's so cool. I really appreciate you. I've been it's been so fun to watch your progress over the last year plus. I can't even believe it's been that long. I still remember your message. I didn't remember the rest of the context that it was so close to the start date of the group. And you're like, Can I sneak in? Of course. But it's just it's been a lot of fun working with you. And I am so, so, so happy that it feels like it was the right decision to.
Brittany Herzberg (30:51) close the the three monthly offer because you're literally over there just flapping your wings and going about things and using all the stuff that you learned and had absorbed over that entire time.
Lauren Worley (31:02) Yeah. I think listening to you and not to undermine your the things you're selling, but like just listening to your podcast every week keeps you in my head, but only because I had a lot of time with you one-on-one where I learned all these different things. And so then every single week I come in on a Friday and I'm much more motivated to get something done because I just listened to your podcast.
Brittany Herzberg (31:23) I love that. This has been great. Is there anything else that you want to share before we head out?
Lauren Worley (31:30) Come check out our office in Burbank. Or see our people online. No, I don't think so. Thank you for all the time that you've given me and everything you share with everyone. Of course.
Brittany Herzberg (31:40) I'm not gonna cry. I'm not gonna cry. This has been a lot of fun. I'll make sure I have all of the links below. If you are listening to this and you're like, fine, okay, I need to do something about this. You've got two options. You have the SEO Sprint. I run them every other month. They're either five days or two weeks. You can check the link below and you'll see which one's coming up next. If you have any questions, come find me. I'm happy to answer them. And then there is, of course, still done for you website SEO, which I'm offering and I'll have a link for that. I take one client a month. And that is a higher price point than SEO Sprint, but
Brittany Herzberg (32:08) All the info will be below and I will catch you on the next episode. And until then, remember I'm cheering you on on your SEO journey.
