How to Find the Fun in Marketing w/ Latesha Lynch
The quickest way to creative burnout is not having any fun—and your marketing strategy is no exception!
Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having.
Topics covered in this podcast episode:
How to audit your marketing activities based on your energy
What counts as social proof
The types of social proof that are the most impactful for sales
What Latesha loves about Threads
Which social media marketing platforms we should be on
Why each of those platforms should have core content
A lil nerd out sesh about Google Analytics
How to make marketing fun & easy
The foundational types of marketing channels
How to adapt your marketing as your energy, capacity, and business changes
Examples of multi-channel marketing strategies for entrepreneurs
How being strategic & adapting your marketing can prevent burnout
Podcast host best practices for content creation
Some data points you should be looking at to know if your marketing is working
How to stand out in the world of AI-created content
Meet: Latesha Lynch
Latesha Lynch, an adaptable marketing and content strategist, believes your biggest flex should be your marketing strategy. Her mission is to help high-achieving women entrepreneurs make money doing marketing that is simple and adaptable to fit their energy, personality, business, and lifestyle. As host of the Revolutionary CEO podcast, Latesha shares raw and authentic experiences from her journey, striking a balance between business, marketing, and motherhood. Her expertise spans across marketing, branding, and storytelling, inspiring other women to excel in their businesses.
Mentioned Resources:
Related Episodes:
Jamar Diggs: Social Proof Practices
Jera Bean: Authenticity on Social Media
Laura Belgray: Successful SEO Breakdown
Brittany Wong: SEO Q+A
Raechelle Embrey: Energetics of Business
Connect w/ Latesha:
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Welcome back to the basic b podcast. I am stoked to have you here as well as my friend Letitia lynch. We're going to be talking about. I honestly don't even know what we just chose marketing. We're going to see where the wind blows today. But before I bring her on, here is a brief introduction. Letitia lynch, an adaptable marketing and content strategist, believes your biggest flex should be your marketing strategy. Her mission is to help high achieving women entrepreneurs make money doing marketing that is simple and adaptable to fit their energy, personality, business and lifestyle. As host of the revolutionary CEO podcast, which you should definitely check out, Letitia shares raw and authentic experiences from her journey, striking a balance between business, marketing and motherhood. Her expertise spans across marketing, branding and storytelling, inspiring other women to excel in their businesses. Hello, my friend.
Latesha Lynch: Hey, I'm excited to be here.
Brittany Herzberg: I'm stoked to have you here to.
Latesha Lynch: Talk about all things marketing.
Brittany Herzberg: Literally, there is just a giant umbrella. We are here and who knows what we're going to talk about. But I do have one question that I ask everyone at the beginning of the podcast. So here you go. There are no wrong answers. I always have to preface that. There's nothing you can say that's like bad or wrong. Which do you believe is the most important for sales? SEO, storytelling or social proof?
Latesha Lynch: Ooh, most important for sales. From my perspective, I actually prefer social proof. I think about my own buying habits like Amazon. I read all the reviews.
Brittany Herzberg: Same.
Latesha Lynch: If I'm going to hire someone, I ask my friends if they've hired anyone for the same need first before I then do my own research. So yeah, I think social proof makes life so much easier.
Brittany Herzberg: I love that. And when it comes to social proof, what do you feel like that encompasses so many things?
Latesha Lynch: If people have, like, if it's something that's physical, if they show pictures of themselves with the thing so I can get scope of size, you know, perspective, does it Fit? If it's a Screenshot of something that's more Raw. Like, I know when people make the cute little social proof graphics, I'm like, no, I want to see when they sent you the tip, text message, spelling errors, whatever it was. I want to see that I do this thing when I have like my vip day at the end of the session, I'll ask them like, how did Today feel? And I use that raw feedback to market the vip day because it's just better when it just happened. So yeah, I prefer the most raw feedback possible. I want to know Everything that happened I know you do case studies. I want to know the Story. I'm nosy. Tell me your Life story and how everything happened and the transformation and when you hated it but then you loved it. I want to hear all of it.
Brittany Herzberg: Oh my Gosh. Yes. I love what you said. I'm nosy. Told me everything because, yeah, exactly. Why not? And I mean, we do want to see the pictures of people wearing the thing or using the Thing or whatever. But I was also reminded I was giggling on the Inside because you were talking about screenshots and Jamar Diggs and I'll link this episode. We were talking about how we're both screenshot whores because we will screenshot everything. And I do think it's really cool to see that raw social proof.
Latesha Lynch: Yes, I screenshot everything, even if it's a transcript from Voxer screenshot.
Brittany Herzberg: I've done that. Yeah. Or sometimes I'll have, people will send me emails and it'll be like a giant paragraph and there's a couple sentences in the middle that I want to use without revealing the personal information. So I'll copy that and text myself and just use that text message screenshot. That's so smart because I'm like, I don't want to like rat them out for this stuff.
Latesha Lynch: That is so smart. I love it.
Brittany Herzberg: Gotten creative. So I don't know where should we go with this marketing thing? I know we've talked about case studies. You and I are constantly on threads. If you're not on threads and you're listening to this or watching this, like, please go find me and Leticia on threads because we have so much fun over there, maybe let's go there.
Latesha Lynch: Let's talk about it.
Brittany Herzberg: Threads is new on the marketing scene. Why do you love it over there? And what have you seen from your activity over there?
Latesha Lynch: It's easier. I think it takes a lot of the pressure off of what social media marketing has felt like for a lot of business owners, especially business owners who don't have a marketing background, like we have marketing backgrounds. My corporate marketing background, I've been doing marketing since 2006, was a lot of social media. So I'm just so used to it. I was in college when Facebook started. So natively, we've just been social media people. But for the average person who started a business and they come from like a corporate background, they don't care about social media, especially from the business perspective. So I think something like threads allows you to just talk, to just share your thoughts again, raw feedback, raw thoughts. I think that that really separates people who actually know what they're talking about from people who don't, because it's very obvious there, and everyone calls you out or everyone welcomes you in. And I just feel like it's such an untapped resource for networking. It's like what LinkedIn wishes it could be.
Brittany Herzberg: Yes. That. Yes.
Latesha Lynch: The amount of referrals and tags, like, you know, whether or not your messaging is good because people know what you do when they tag you based on your expertise or not. And I just think that we have not experienced this level of access to people that normally wouldn't have even responded on something like Instagram. Cause they have too many followers or they're not paying attention. I just feel like people are just really engaged over there. I love it so much. What about you?
Brittany Herzberg: Oh, my gosh, it's so fun. I've had so many opportunities, even as you were talking about getting connections with people that normally wouldn't give you the time of day. Not that they wouldn't necessarily, but, like, Laura Belle Gray has been on my podcast because of this. Jarabean has been on my podcast because of this. You and I have connected so much more over there because of this. So it's so fun. And I've been able to get a lot of podcast guests, a lot of just good conversations. I am tagged up the wazoo every single day. So even as you were talking about that, I love that because I actually told someone last week, I was like, I know I'm doing something right. I know all of my visibility efforts and my messaging efforts are working because I'm getting tagged when and where it makes sense. And a lot of those are converting into, maybe they join a course, maybe they hire me for something, maybe they refer me out for something else. So it's been really just so beautiful. And like you said, it's this really fun place to be. I commented on someone's thread the other day. They were talking about, like, there's no strategy over here. And I feel this, like, draw to respond to so many threads over here just because I'm naturally, you want to comment, you want to have that connection, that conversation. And I responded saying something like, I really hope no one ever figures out a strategy for threads because the funness and the play is just. That's what I'm drawn to.
Latesha Lynch: Exactly.
Brittany Herzberg: That's so great. I love that you mentioned LinkedIn. So are you over on LinkedIn or what platforms are you on?
Latesha Lynch: I'm on all of them. Just I always tell my clients don't do what I'm doing. I'm on there because my business is multichannel marketing, so the least I can do is be knowledgeable and present just to see what these other platforms are like. So yes, I'm on LinkedIn, but am I on there? No. Does it look like I'm present? Absolutely. You'll know this just from an SEO perspective, but I make my clients google their name and their business name, and when they google it, I say what shows up first? LinkedIn, Facebook, Instagram. And it's the silliest things. But I'm like, you don't recognize and realize that Google over your own website, even if your website is leticialitch.com, that's not going to show first for Leticia lynch. And the search bar is going to be YouTube. It's never the thing that you want. So I tell all my clients to make sure that they have what I've been calling core content. I know I have a friend, Feli, calls core content something else, but when I talk about core content on each of those platforms, you need basically, like the menu bar for your website to exist so someone can navigate. And my LinkedIn, the links are updated. My about is updated, my cover is updated. I don't use that platform. But if you went there, you would get to the proper offers and services and you would know enough about me to make a decision. But yeah, I don't care about that. So Instagram is my favorite threads, threads, even though I haven't really been using it hardcore, except for like the last few months. When I look at my Google Analytics, the traffic that it's sending to my site, it's like beating out things that I used to spend so much time on my client, I do these audits, and part of my audit process is checking where their traffic is coming from. And I was like, you just got on threads, what, a month and two months ago? And it's number three for driving traffic outside of organic search and Instagram, which is where she spends all of her time. So something is to be said about if you can find platforms that you don't have to spend so much time on and it still does its job, it's taken over. I used to be an Instagram girly only, but now I'm like thread number one, Instagram. And I like my podcast and email marketing. But threads is my favorite.
Brittany Herzberg: Thread is definitely my favorite. And I'm glad you brought that up because I checked my Google Analytics within the last couple of weeks and it.
Latesha Lynch: Is marketing people are such data people.
Brittany Herzberg: We're such nerds. We're like Google Analytics in the morning with my coffee. Yes, it totally happens. But yeah, I think all but two of the links were threads for referring to was like, okay, I see you. It's such an easy place to go over and do stuff. I don't have to like even put on a bra if I don't want to. I don't have to like, look, I can just go over there, type some stuff. I could add a photo in if I want to. Um, you can do links. It's just so fun and easy and you don't feel like you have to plan stuff. Also, I see so many people talking about this. All of the random thoughts are so welcome over there and those are the ones that I think get the most traction. And the people are like, oh, they really like you. Let me go check out your website.
Latesha Lynch: Exactly, exactly. And I do that too. If someone tags someone in something, I'm like, why does that person keep getting tagged? Let me check them out. I go straight to their instagram and then straight to their link and I can see that that's the behavior. Just again, from looking at the analytics.
Brittany Herzberg: Oh, I love this so much. Okay. When you were talking about core content and different marketing channels, I know I've asked you this before, but can you break out how you talk about the different marketing channels? Because I know you have a whole framework around that.
Latesha Lynch: So when I talk about marketing channels, I always tell clients to have like the main three and three being one search. So one SEO platform should be required, I think as a business owner, and I always highlight the fact that search gives you an opportunity to reach people that don't have to follow, you don't need to subscribe, they can find you on their own, you're found across the Internet. That's a great opportunity there. You don't have to do as much work and then it lasts the longest of all of the things that you can do online. SEO is going to just continue to grow. So that's great. I always say that they need a nurture platform. So email is an excellent nurture platform for people who have shown interest but now kind of need some engagement with you and need to kind of keep getting to know you. That gives you an opportunity to reach them. But also just thinking about email, that's the one thing we check every single day. Hands down, most people in the world check email every single day. So now that gives you an opportunity to interact with your people every single day. And then one social platform or something where you can build a community. So I think if you hate social, that's fine. The networking is going to have to be your thing in person somewhere. A referral network, UGC network, something you need something to give access to people socially where you can build a community. And that's it. So that's how I always look at, you know, the different multi channel. When I say multi channel, that's what I'm looking for, your big three.
Brittany Herzberg: I love that. And I love how you break it down because it makes so much sense. And I just love it when it makes sense. It's, you know, doable, it feels good to your energy, all of that stuff. Okay, so actually on that note, I how can service providers adapt their marketing as their energy capacity and their business changes?
Latesha Lynch: Yeah. So I have this whole thing where I feel like based on energy, right. So think about your energy. Sometimes you're gonna be really high energy and that's great. And then there's gonna be times where maybe you're busy, you're tired, you're traveling, you're sick. When you think about that, you think about also your capacity. There are times where you are going to be able to take on more and do more and contribute more of your time to activities. When I started thinking about why is it that people fail when it comes to marketing or feel like a failure when it comes to marketing, I think a lot of the times they're stuck doing marketing that doesn't work in that particular season of their life or their business. And I'll give an example. I have a lot of clients who are pregnant right now. So I'm like, right now you're okay because you're out of the first trimester, it's second, you're feeling your energies back, but things are going to change drastically. You have no idea. So let's come up with your alternatives for how you're going to show up and how I want people to adapt. It is based on what you're selling and what your energy is. You either need something that's going to give you quick wins right away. You need something that sometimes you can build bigger, longer term relationships. Like you need opportunities to think about how you're going to show up in market when you're at those different stages and adapting. It just comes from, okay, I may not do a live launch because I don't have the energy. So this time I might just do email only and whoever's in existing, I might just only market to people who I've already worked with and try to upsell them into this next thing to see if they want to continue the service and that becomes your sales strategy. Sometimes it's like, you know what, I might post a few little videos and those are going to be ads and I'm just going to let the ads do its job sometimes. I'm going to have a three day challenge next week, you know, because I want to interact with people. I think if people can look at marketing like that and don't feel pigeonholed and stuck into certain strategies, that then as their needs and their lives and their energies change, they already know what to do in those seasons. So live things that I've done. I went back to corporate for a little while. I couldn't turn down, it was like a vp of marketing or something. And I was like, oh my God, like, this is like a dream from back in my corporate days. So I of course, took the role. I forgot how much energy it takes to go to work and then still run my business. And so the ways that I adapted was, you know what, I'm just going to host workshops. I wasn't doing any of my major services. And when I was marketing, I was like, this launch will be email only. I didn't show up on social, I just marketed to my existing email list. I segmented based on people who I thought would be interested. And then I just marketed to those people and it was fine. But normally I would do something fun. I would have like a workshop or something that I market for like a month and I usually have the energy for that, but I could not muster up the energy. I did so many, like a five day sale and EMA only, only reels at one point. I did nothing else, just reels. And it all worked out every single way worked, but it also only worked because it matched me at the time and I just want people to be able to do that. That was a long explanation.
Brittany Herzberg: No, no, I'm here for it because I think all those examples are really helpful and they paint a picture for us. That's part of why I love talking with you. Only part. I mean, there's like a bajillion parts, but we're both great. We're just amazing. So I really like being mindful of where you're at in life and what's going on because you could be grieving, you could be moving, you could be having something really amazing, like a new baby come into the hospital. Like, all of these are adjustments. I just had this conversation recently, this week with a business coach. And she was saying that we don't need to back away and not show up. We get to show up in whatever way, in whatever capacity we have. And no one had really said that to me because since November, we're in August right now, I had not posted anything on Instagram. I was like, it's cool. It's just going to hang out. I didn't have a nine grid. I just had my regular stuff, and I just stopped posting. But I was in my stories, I was in my DM's. That felt very good. That felt very fulfilling. And within the last couple of weeks, I'm like, all right, I'm ready to come back. I'm so much more clear. I know who I'm talking to. I like my offer suite. Dah dah dah dah dah. All these things. And one of my pinned posts, this was such a fire under my tush moment because one of my pinned posts was promoting four day email. Course, that was a lead into something else, neither of which I'm promoting anymore. And someone emailed me, and she was like, I was just wondering, when are you going to be running this thing again? And I'm like, I'm so sorry. Those two have left the building, but tell me what you're looking for and I'll figure out something else that I can point you in the right direction. So she did email me back, and we're figuring that out. But I was like, oh, my goodness. If I had just continued to not do that and neglect that part of Instagram, that would have been very bad. So now I'm in this season of like, okay, what can I do? How can I come back in a way that's good for my energy, good for my capacity, and then what can I do to make different moves as life changes? Cause it's going to.
Latesha Lynch: Yeah, absolutely. I like the idea of the nine grids for sure. I was telling a client the other day, she was like, you know, I like Instagram. I don't want it to just be the nine grid. And then it's just, that's it. And I said, what if instead of it just being a static nine grid, what if for the month, you kind of think of, what are the kind of things that I want to focus on in my business? And maybe you just make the post some static things still, because everyone doesn't want to hang out in the feed anymore. I think stories is where it's at. I think doing reels is fun. So I feel like people should be open to the idea. Maybe you just have a few things that, you know you're going to post for the month and that's it. Nothing else. You're not posting every single week. You think about the month and what you have coming up in your business, and that's what you post. And then everything else active, it'll keep looking like you're updating it, but you won't disappear for months. It's just every few weeks you're going to make some updates. And I think about it like, like with your blog or your podcast, you're not making something all the time. Like, we can start treating social media in certain instances where we don't feel obligated to show up every single day because that's kind of what has caused people to be so stressed. I think stories is easier, too, like threads, because it's just, I popped up, I faced the camera, whatever I had to say, and then I go on about my day. But the feed is like planning, and you have to, there's sometimes graphics involved and then captions. It's just a lot of work, and you're not gonna feel like doing that in every season of life or even just business. If you're a service provider who does the service like, you're an executor, you may not even have the time for that. Cause God forbid you might actually be booked out, which is the goal. Well, then when you're booked out, guess what? You don't have time for social.
Brittany Herzberg: You don't.
Latesha Lynch: Especially not all those graphics and things. So, yeah, I'm glad that you took some time away, and now you're, like, easing back and maybe you need to archive some stuff.
Brittany Herzberg: So things might need to go away, and that's fine. Yeah, I mean, it's been a good reminder. The timing was just really perfect because I was ready and I got that message, and then it was like, all right, let's go time. Like, we are totally changing the plan. And, yeah, I mean, to your point, you're talking about a lot of things that are easy, that are fun. I mean, I called my podcast the basic bee, like, we do simple over here. So, you know, I wanted to do a carousel the other day. I just did one of those notes app things. Like, I've drafted the whole thing out. I keep it so simple. I saw that people are doing hashtag strategies of like six or seven hashtags. We did that. We did not rack up all 30. So it's like, what can you do to make it easy to create pieces of content that are really going to be long lasting and are going to serve you well. That's why I like doing the blog. That's why I like doing the podcast. That's why I met with Jamar. And I'm going to do YouTube in the right way. It is not the right way right now, but it's longer term strategy to actually have things that are out there working for me.
Latesha Lynch: And I love that. I love that you have found a mix. Getting that multi channel mix that's going to work for you. But strategically, you know, long term, what it's going to do as well.
Brittany Herzberg: And even talking with you, I'm like, editing some of the marketing strategies in my head because I'm like, we can let that go. We can be a little bit more strategic with this because, like, I love emailing. You were talking about, we're not creating stuff all the time for podcasts. Well, don't do what I do because I front loaded Q one with so many podcast guests, I've got two episodes that go out a week. I usually record the solo Friday one, like last minute. And Leah is like, I got it. Don't even worry. I had to record my last one outside with birds and planes and a glass table. I was like, I'm so sorry.
Latesha Lynch: And our headphones, when we listen, so we're gonna be like, wow, I feel like I'm in nature.
Brittany Herzberg: She did an amazing job. But I was like, I'm so sorry, everyone.
Latesha Lynch: That is funny.
Brittany Herzberg: Yeah, so, I mean, I'm out here doing all these things, don't do what I do, but I'm enjoying it and I'm having fun, and I'm very much in the energy of like, this is what I do, this is what I'm good at. These are people that I help and I get to shout them out. So it feels good, at least for right now. Well, we're gonna get much more strategic about that.
Latesha Lynch: Yeah, I have to switch mine. I think a lot of people front load social marketing, which the consistency feels like more frequency. But I had to rethink even my podcast. I was like, I don't actually want to post a new episode every single week. I just can't because I am also last minute. That just might be a personality thing, like, the pressure. It's Tuesday. I'm gonna post it at 05:00 a.m. it's of the day that it's supposed to go live. It's okay. And so for me, I was thinking YouTube I would do every week. And then I would do my podcast and I was like, I can't. I'm giving two podcast episodes for the month and two YouTube videos for the month. That's all I got.
Brittany Herzberg: Yeah.
Latesha Lynch: And I made this commitment like a few weeks ago, so now that's going to be my new schedule. And it feels so good. I think that we put a lot of pressure on ourselves for schedules. And yeah, there are seasons where I can do that. And I love it, by the way. I love content, so don't get me wrong, I love content so much, but sometimes I just got back into doing services where I'm executing. I wasn't doing them for a while. Coaching is very different. Like, easy peasy. My schedule is great, light as a feather. I can coach 50 clients in a week and I'm fine. Services. I'm like, I am in the thick of obsessing over my clients data and content right now. I can't think. So I think in the season of my life in business, it's like, girl, you gotta find a way to step back a little bit but still be present. So my schedule is about to change big time and I'm so excited about it.
Brittany Herzberg: I'm excited for you. Even hearing you say that. I'm like, that sounds so nice. So clearly I need to go in and do this editing that's happening in my head, like, in real life. But you mentioned data and getting into your clients data. What are some points that you're looking at?
Latesha Lynch: Ooh. So first, I always want to know, where are they getting, like, traffic to their website? Cause ultimately you're trying to send people to your sales page, right? Or to your discovery call page or to your shop page, whatever it is. And so the first thing I want to know is a lot of people come to me because they're spending too much time on content and it doesn't feel like it's worth their time. So they want to see, like, what is going to be worth my time. Well, where is your traffic coming from? If you tell me I'm spending hours on Instagram, but all of your traffic is coming from threads and organic search, then, girl, we need to step up your SEO and let's call in on threads because that's what's actually working and it's not going to cost you as much time. Now you're going to definitely feel the weight of how much your time is worth it when you're leveraging it on the proper channel that's working best for you. So I look at their data. Where's traffic coming from, I also look at on those platforms, what's performing the best like of their content, what style of content, what format of content, what was the topic, what were the keywords being used? When I see all of those things, it tells me a lot about what their people either need to hear or what we need to switch up or add to the mix to better attract the right people. And then I look into their content processes. What I find is that a lot of times people are taking so long with content because they're doing things that take too long. So, for example, I had a client. She was like, I just want you to see my process for content. And then she proceeds to record this video. And it was like 17 steps of just different things and 50 categories of, like, content pillars. And I was like, oh, my God, no. She was like, a coach taught me this, and I thought I had to do that. I was like, no. I said, no wonder you're stressed out. Like, this is too much. I would be stressed with this. And it was so organized because she's like a systems person. I was like, it's not that it's not organized, and it's not that it's not a clear process that you can repeat. It's just what it's costing you. And I said, we don't have to do any of this. So it's just when I get, like an idea or if you tell me you hate video, but all you're doing is, why are you doing video? Let's not do video. To me, you're a better writer. I just told a client yesterday, I said, you're an excellent writer. I get your emails. I went through all your blog posts. Like, you could feel the life coming into her on threads. I said, but you are dry on this feed. Get off this feed. That is not your platform. She's like, I love writing. Why are you doing video? One of the things that I have this something called lead overflow. But lead overflow teaches people to find their marketing style, their best communication style. And I think if people can figure out where are you best at communicating and what lights you up, then go all in on that platform. I bet you wouldn't hate it as much. You would be a better writer, a better talker, a better communicator because you're enjoying the process. And then let's get the topics the way you're approaching the topics to be something that you enjoy and that lights you up. So those are all the things that I look at when I'm evaluating people's. Data and stuff. I'm like, where are these people coming from? What's converting? How is it converting? Do you like it? Is it taking you way too long? And those things give me a lot to come into. Like a call with them to help them change it.
Brittany Herzberg: Yeah, I like that you were even talking about how your one client was showing you the exact process and workflow for that. So now I'm going to be monitoring mine.
Latesha Lynch: Oh, it was so fun to watch. I feel like I'm in the room with her while she's working and she was explaining it and it was so organized. And the whole time I was like, this is too much. She's so relieved too, to not. She says, she was like, I have never enjoyed content. Like, I'm having fun. She's like, I'm busy and I'm having fun. I was like, that's what I want to hear. The word fun come from non marketing people, because marketing is fun. But if you're not doing it in the way that you would find fun.
Brittany Herzberg: Damn it, we're going to make sure you know it.
Latesha Lynch: We're going to make sure you love it.
Brittany Herzberg: I was on a call with a potential client and she was like, I'm so excited to talk with you about SEO. And I was like, those words never come out of my client's mouth. This is amazing. It must have looked like a deer in headlights because she's like, does this not normally happen? And I was like, no, this doesn't. Normally people are so scared and overwhelmed and they're hating the idea before we even have a conversation. So it was so refreshing and we got to totally geek out on stuff and it was so fun.
Latesha Lynch: I'd love that. I think it's our job as marketing practitioners to help people find the fun in that work because we know it works and we know you're going to get the results. And part of having fun is the results, right? Like, I posted it and it worked. But also, the process should be fun for you and you should be proud of all of it. So I'm glad that you are doing content that's lighting people up enough to be like, that's the person who's going to help me and I can't wait to talk to them about this thing.
Brittany Herzberg: Yeah, it just makes your heart so happy. Oh, my goodness. This was so good. Okay, where can people go to find more Letitia in their lives? Because we all need it.
Latesha Lynch: Well, I'm a threads girly now, so on threads and instagram and my website it's hermarketingcoach. Hermarketingcoach.com. i do have my podcast, revolutionaryceo podcast, and that's on all the networks, all.
Brittany Herzberg: Of the places you can find her on all of the things. I'm realizing that I'm not on your email list and I'm gonna go fix that, like, immediately once we hang up from this.
Latesha Lynch: Oh, I said, good. Full masterclasses. Oh, yeah. I get, like, replies and they're like, girl taking notes, screenshots. I'll have to read this three more times. I'm like, okay, please do send it.
Brittany Herzberg: To a friend or five. I mean, that's great. That actually reminds me, I know that you and I, we are going to do this. Going to go back into our email welcome sequences and redo them. But I got to tell you, I've had two replies this week to my very first email that goes out to people.
Latesha Lynch: I love that.
Brittany Herzberg: The one where I tell people that I almost brought home the wrong dog, which is very fitting cause my puppy just passed away a couple weeks ago. So I'm like, it's so nice to see his face, like, coming up in my email. And one person wrote back and she's like, I was not expecting to come into an SEO person's world and have an email like this. It's so fun. And I immediately needed to reply to you. I said something about cassette tapes. It was so great.
Latesha Lynch: Yeah, you have such a good personality. I'm glad that you show that through your writing because people sometimes forget that you get to do that. You get to do that, especially in email. We definitely need to get together to do these things.
Brittany Herzberg: You're doing it. It is happening. I'm making notes as I'm getting replies to these emails because I was like, I gotta go update that. That's, like, way old.
Latesha Lynch: Oh, mine are so outdated. But it's okay. It's fine. The links work. My 404 page is great.
Brittany Herzberg: I love my 404 page. I should link that because I am so proud of my 404. You don't normally want to send people there, but, like, I really do because it's so cool. I definitely SEO ified it to bring that whole conversation full circle, though. You were talking about Facebook. I actually was in high school when Facebook came out, but I was in high school at a college campus, so I had a, like, email address.
Latesha Lynch: That's why you got access.
Brittany Herzberg: We got on.
Latesha Lynch: I remember when the high schoolers got access, we were like, oh, I know, so terrible. We're so disappointed.
Brittany Herzberg: It was so sad. So, yeah, so I joined that. But I was just thinking all of my writing came so naturally when it was the, you know, update your status or like MySpace back in the day. Back in the day, I was so good at writing those quippy little one liners, which I think is a big reason why I like threads. But also that's how I write. I write like I speak and I try to get my clients to do that because it just like you were talking, it brings the copy to life.
Latesha Lynch: Yeah. You will definitely stand out from chat, GPT and all those other things if you just wrote like you spoke.
Brittany Herzberg: Massive eye roll from.
Latesha Lynch: I saw. We are triggered.
Brittany Herzberg: It's a little bit of a hot button issue. I don't love. I don't love the AI. It just takes me so much longer and you can tell it's written by a robot.
Latesha Lynch: Yes.
Brittany Herzberg: Give us your original thoughts. That's what I want. Give me that. Oh, my gosh. On that note, it's been lovely chatting with you. We should definitely do this again. And we are going to do the emails.
Latesha Lynch: Absolutely, yeah. I'm waiting for my invite.
Brittany Herzberg: I know. I will send back. Thanks for joining us.
Latesha Lynch: Yay. Bye, y'all. Bye.
