How do SEO and social media marketing work together?

Back in December, 2021 Clubhouse was a brand new social media platform. It’s the place I first took an interest in SEO & all things organic marketing. It’s also the place where I met Marcia Narine Weldon. 

I’ll be honest—I was intimidated by her at first. I mean, she’s well-traveled, incredibly intelligent, oh—and she’s an attorney. 😂

But the more I got to know her by attending our favorite show (every morning at 7 a.m.), the more I saw how much we had in common.

Here’s a short list:

  • We’re both into “woo” (think: Akashic records readings, astrology, etc.)

  • Exploring different cultures (Marcia travels & I connect over conversations with people)

  • Learning & staying curious!

That curiosity is what sparked both our podcasts!

Marcia invited Crystal & I to do our first joint podcast interview & it was such a fun experience!

The topic we landed on was: 

Boosting your personal & professional brand visibility using SEO & social media marketing

We covered SO much in this episode!




These are some of the interview highlights:

1. The Power of Social Media:

Social media plays a pivotal role in building your brand. Learn how to side step common mistakes we see & build a digital presence that engages a loyal audience.

2. The Secrets of SEO:

SEO (search engine optimization) is how you show up as the answer to a Googled question. It is a well-known organic marketing strategy that drives warm traffic to your site & boosts your visibility online. Learn how to make this tool an intuitive one for your biz.

3. The Magic of Instagram:

With so many options on the platform it can be helpful to know which to take advantage of & which might not be the best use of your time. Learn how to naturally weave in keywords into your content so you start attracting ideal clients with less “work.” 

4. How to Make Every Website Page Count:

You’ve heard me say it, but I’ll say it again (note: we talked about the importance of being repetitive too 😉)—each web page is an opportunity to rank on Google. Each page needs a job. Learn how to discover the right keywords to use in your messaging. 

5. Pinterest & LinkedIn:

These two sites are not to be ignored! Each platform serves a unique purpose in your marketing plan. Listen to these episodes from The Simple & Smart SEO Show to take these lessons to the next level! ⤵️

6. AI Copywriting Tools:

It seems that AI is here to stay, and while I am not the AI-savvy one in the building, Crystal shared some important takeaways when it comes to using these copywriting tools well. You may also want to check out:

 
 

I can’t wait to hear what you think after listening!

Check out the timestamps below & find the buttons for the transcript at the bottom of the page.


Timestamps:

0:00:00 - Intro: Brittany Herzberg and Crystal Waddell

0:02:58 - The importance of social media in building a digital presence

0:03:13 - Mistakes business owners make on social media

0:03:53 - The role of SEO in driving organic traffic to websites

0:06:20 - Leveraging blogging for brand building and SEO

0:08:45 - Tips for effective content creation and optimization

0:10:12 - Using Instagram to attract clients and grow a business

0:12:34 - Strategies for direct messaging and client acquisition

0:12:39 - Understanding the purpose and job of each page on your website

0:13:09 - Assigning keywords to different pages to train Google

0:13:41 - Deciding on the right keywords for search engine optimization

0:14:22 - Using search intent to guide keyword research

0:14:54 - The process of researching keywords and search intent

0:15:33 - The importance of aligning search intent with your ideal clients

0:16:01 - Crystal's passion for keywords and keyword research

0:16:35 - Understanding search patterns and user intent

0:17:03 - Identifying specific words and solving customer problems

0:19:45 - Finding sources to understand customer thoughts and pain points

0:20:26 - The concept of Jobs to Be Done and solving customer problems

0:20:28 - The importance of user experience in SEO

0:21:04 - Brittany and Crystal's passion for solving customer problems

0:21:24 - The thought process behind listening between the lines

0:22:39 - The right way to use DMs for client acquisition

0:24:50 - Closing sales through DM conversations

0:25:32 - Understanding the sales funnel and top-of-funnel strategies

0:26:00 - Leveraging Instagram to build personal and professional brands

0:26:39 - Responding to people's stories to initiate conversations

0:28:19 - The importance of clarity in bio and content creation

0:29:31 - Avoiding vague and unclear messaging on Instagram

0:29:41 - Tips for refining your Instagram bio

0:30:43 - Using keywords in comments and captions to boost visibility

0:31:34 - The importance of quality over quantity in Instagram posting

0:31:55 - How to optimize stories, reels, and carousels for SEO

0:32:29 - Including keywords in captions and using SEO language

0:33:25 - The significance of Pinterest as a search engine

0:33:25 - Leveraging stories, reels, and carousels on Instagram

0:33:55 - Differentiating the purposes of stories, carousels, and reels

0:34:20 - Using stories to connect with existing followers

0:34:42 - Leveraging carousel posts to drive home concepts

0:34:42 - Utilizing reels to reach new audiences

0:35:05 - Crystal's approach to using Instagram as a networking tool

0:35:32 - The importance of community and sharing ideas on Instagram

0:36:08 - The importance and role of Pinterest as a search engine

0:36:57 - The misconception and underestimation of Pinterest's importance

0:37:21 - Strategies for optimizing visibility on Pinterest

0:37:41 - Why business owners should be on Pinterest

0:38:10 - Pinterest as a visual search engine for ecommerce

0:38:58 - How Pinterest shows more of what users like

0:39:26 - How Pinterest helps with name recognition and sales

0:39:50 - Pinterest's suitability for business-to-consumer products

0:41:04 - Pinterest as an off-site SEO strategy

0:41:37 - When Pinterest is not a good fit for business owners

0:42:17 - Pinterest's role in name recognition and search indexing