Why SEO & Grow 🌱 Students are FINALLY Getting Leads from Google
“In SEO & Grow, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be!”
I really love teaching! It's the biggest reason why I started this SEO group coaching program.
And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience.
Buckle up, grab a notebook, and save this episode so you can come back to it easily in the future!
Topics covered in this podcast episode:
❓How can I select the best target keyword for each page?
❓How can I take keywords & weave them together in an SEO title?
❓A question about keyword selection from a homework submission
Would love a quick look over. I’m shooting for money coach as opposed to financial coach in keywords. Do you have any suggestions on these SEO strategies?
❓Do you have any advice on creating SEO titles for my design template pages?
❓ What are some best practices for meta descriptions?
❓What’s your process like when you have keywords & you’re coming up with an SEO strategy for a client?
With these tweaks & just the awareness SEO brings to you about what to focus on & highlight—you start getting found online, seeing “Google” as the answer to where people found you, & making sales in your sleep!
This is just a TINY teaser of what you get inside SEO & Grow 🌱. We meet almost weekly for coaching calls, you can submit homework for me to review (that would be things like the SEO titles, meta descriptions, image titles), & we always have a surprise guest expert—or 3…
You can always secure your spot before the next round opens. Check the details & reach out with any of your own questions!
I’d love to know what aha moments you had during this episode. DM me on Instagram to share them with me!
When you sign up for SEO & Grow 🌱 by 12/26, you get these 3 bonuses!
→ Mini SEO Audit
→ (1) 1:1 call with me (in January)
→ (1) group call (in February)
…so that by the official start of the March round, you already have SEO bringing more traffic to your site 👏
Mentioned Resources:
SEO & Grow 🌱 ($1800 when you join by 12/31/2025)
Related Episodes:
SEO Q+A :: Get Good Leads and What to Optimize on Websites
Connect w/ Brittany:
This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!
The unedited podcast transcript for this episode of The Basic B podcast follows
Hello and welcome back to the Basic Bee Podcast. I'm Brittany Herzberg, your host and favorite SEO coach. Maybe this podcast is a dead giveaway, especially my solo episodes, but I really love teaching. It makes my heart so freaking happy. And it's the biggest reason why I started SEO and Grow, my group coaching program. In SEO and Grow, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO. So it can actually be that sustainable marketing strategy it's built to be. And these peeps, they ask really good questions.
Today I'm going to share some of them with you. So buckle up, grab a notebook and save this episode so you can come back to it easily in the future. First up, how can I select the best target keyword for each page? And here's a little bit longer of the question that was posed. I've done keyword research for most of my pages, but I'm not really sure how to take the next step and choose the main primary keyword as well as secondary keywords from here. I think I'm on the right track with these, but let me know if you'd approach it differently. So you and I will imagine we're working on someone's services page. Let's say it's a podcast coaching page. One example you could end up with is something like podcast coaching services for entrepreneurs or podcast coaching services for B2B businesses.
With any page, main website page, or a blog post, you want to be specific. That is going to be your indicator of if you're choosing the right keywords for a page. So something like a services page especially is really easy when you have just one service that's listed. If you have like me, where you have multiple services, you can have one main services page that's kind of like a hub for all of the services that you offer. But then you could have the other services pages that splinter off where you can specifically talk about something like website SEO optimization or blog optimization or Podcast SEO optimization. So the name of the game is going to be specificity, and you're going to hear me say this a few times in this episode. I can already tell you that. Next question how can I take keywords and weave them together like you talk about in an SEO title? We're going to use a speaker page and these keywords for this example.
So these are the keywords. Wedding industry speaker, Wedding Marketing speaker and marketing coach. So on a recent coaching call, we played around with this and ultimately went with her name Abar Wedding industry speaker and marketing coach. So that's what it was. You basically want to check that all of the words are showing up that need to. So in this example, remember we had the keywords wedding, industry, speaker, wedding marketing, speaker, and marketing coach. So the words that were repeated were wedding, marketing, and speaker. They all repeated, they all overlapped.
And therefore they needed to definitely show up in the SEO title for them to be considered the target or primary keywords for this page. So you can overlap things. Another really pretty easy example is a website designer who might be working on a few different platforms. So you may have keywords like Squarespace, Website Designer or Kajabi Website Designer or Showit Website designer. What I would do is not list all of those out with that many words, but I would say something like website designer4showit comma, Squarespace comma Kajabi. That's how you would do it. So when I talk about weaving keywords together or merging them, smushing them up in an SEO title, that's what I'm talking about. There's very clearly some overlap with the keywords.
There are very clearly some words that are repeated. And all we're doing is writing the SEO title draft and then making sure that those different words that are part of the key phrases are showing up in the SEO title. Like in this example with wedding and marketing and speaker. Next question. This is from an SEO strategy page homework submission. So in SEO and Grow, every single week on Mondays I send out an email and I'm like, okay, you can submit your homework, use this link. Or you can submit for a hot seat, use this link. So this came in for a homework submission.
And what happens once I get that request? It comes into my email inbox. I have a list that I go and I work from in notion and I see a Google Doc that they've attached, I see their question and then I'm able to actually like workshop this. A lot of times I leave comments on their Google Docs and. Or we may actually end up working through some of this stuff in a hot seat coaching call and. Or I may send them a loom video if I especially know that they absorb information better through a video. So here's what that submission said. Would love a quick look over. I don't have anything specific except to say I'm shooting for money coach as opposed to financial coach and keywords.
When doing my research, I see that financial coach searches tend to be more for individuals looking to become a financial coach. So here are some of the keywords. Money Coach for women Retirement coach, Financial Coaching for Couples, and Financial coaching for women. What I noticed when I looked into the search intent for these terms was that financial coach was, yes, bringing up some pages that would teach people to become a financial coach. I also talked with ideal clients of hers and they said they would look for a financial coach as opposed to a money coach. And I noticed people were looking for financial coaching and that phrase more closely aligned with her services. The cool thing with search engines is that if you give them enough information, which is the goal of a whole website SEO strategy, they'll be able to accurately piece together what you do, who you work with, all that good stuff, and it will learn which search results to show you in. These robots will learn that she's not training up financial coaches, but instead offering financial coaching as long as we tell it that information in the SEO strategy pieces and in blog posts.
So considering all of that, my suggestion to her was to use variations of both terms. She has some pages where it says financial coaching and others where she uses money coach. Here are some of her SEO title examples. Money and Retirement Coach for Gen X Women and Couples Retirement Ready Financial Coaching for Women and Couples Hire a Money Coach to get ready for retirement. So see what we did. We have money and retirement coach. We have financial coaching and we have money coach. And then we're calling out the specific people that she works with and even into like get ready for retirement because retirement is a big focus of her work.
So we are able to use these different variations. The robots will figure out who she works with and what she offers and they will definitely understand. No, this is not the person who's going to be able to train you up as a financial coach. Next up, do you have any advice on creating SEO titles for my design templates page? So I have a web designer in here. She's amazing. I'm actually working with her and, and she has these templates like she says they're website design templates and they're able to be used on squarespace websites. So she's already come up with like the fonts, the colors, the vibe of the template and then someone's able to just take that and use it. It's much more of a DIY option for designing and branding.
So one thing that I noticed when we got to these pages when I was in her Google Doc, is that the names of the templates are where really short and similar. So they have names like Chloe and Sadie. They're so cute. And we were able to really easily swap them in and out. So when it came to looking at something for like an SEO title, I was like, you know, we could just create a template for your SEO title for these web design templates. So we came up with this Chloe Squarespace Website templates for Therapists and Coaches. And then she's able to take this and just change the name. So it's, you know, fill in the blank name of the template.
Squarespace Website templates for therapists and coaches. So it's staying consistent across all of these things. Every single one is very clear that it's a squarespace website template. Every single one of them is very clear that it's for therapists and coaches. And the only thing that changes in the SEO title is just the name of the template. And then even today on the coaching call, we got more dialed in with her meta description. And even that all she had to change was the name in her meta description of the template, whatever she's calling it. So, like, like I said, Sadie and Chloe, those are two that I remember.
But the thing I want you to take away from this and the thing that I kind of drove home when we were on the coaching call earlier is that the SEO titles and the meta descriptions need to be different and we do not have to break our brain and in order to fit that criteria. So we can have a template that we use for the SEO title, we can have a template that we use for the meta description. And as long as you're changing that name like Chloe and Sadie, in this instance, it's going to be different. The robots are going to register it as, oh, they are not duplicate. Nothing is missing, nothing's too long, nothing's too short. But we definitely don't want duplicate. So that was a pretty fun project to work on. Next question.
What are some best practices for meta descriptions? So I went on a whole mini masterclass about this in today's coaching call. But here is what I want you to keep in mind. We want meta descriptions to be 140 to 155 characters. I find that it's best if you write it in first person. Another way to say that is that you're writing as if you're talking directly to that reader. Sometimes, especially if people are finding us from a Google search, this is the first interaction that someone is having with us or our business, our brand. Especially if you're a personal brand like me or even this website designer that I was mentioning, or the marketing coach for wedding professionals in an earlier example. We are all personal brands.
It's us that people are interacting with. I've had a lot of therapists come into my world as well, so this definitely applies for therapists because they're coming to you. Like, they're going to be seeing you for therapy and they're going to be sharing some really vulnerable stuff. So the least we can do is, is write these meta descriptions as if we're speaking directly to that person. And then my biggest pro tip, come back in. If you drifted away, come back in. I want you to pull one to two sentences of copy from the page that you're creating this SEO strategy for. So whatever the page is, if it's a services page, if it's a template page, if it's a blog post, I want you to go to that page that you're creating the SEO strategy for, and I want you to find one to two sentences that really summarize what's happening here.
This was coming up a lot on the coaching call today. You may find that you can get a little bit more specific with, what is it that this person is looking for? What kind of help are they looking for? What kind of support? What kind of issues are they facing? What brick wall do they keep bumping up against? And also, what is it that they really want? What are they desiring? Do they want a beautiful website? Do they want clients finding and booking with them? What is that thing that they want? You may even find it helpful to write so that you can and then fill in the blank there so that you can get more clients, so that you can fall in love with your podcast again, so that you can. And then make it apply to your work. But those are huge tips for meta descriptions, so definitely come back to that. And then, final question, what's your process like when you have keywords and you're coming up with an SEO strategy for a client? So I actually wrote this down because I was like, what are the steps that I walk through? One is that I refer to their big three, the who do you help? How do you help them? What do you want to be known for? And I do keyword research based on those answers. That's why I will never, ever, ever let anyone go past go without filling in those answers and sharing those answers with me. Who do you help? How do you help them? What do you want to be known for? I do keyword research. From that, I usually brainstorm after I look at those big three questions.
And from that brainstorm, I then go do keyword research. I find the best keywords. I pull those over into the document for them, and then I select 1 to 2 target keywords for each page that I'm working on. And like I said in one of these earlier questions, sometimes I will look to see if there's anything that I can mash up for like an SEO title. So what I actually like doing is when it gets to the the part of the process where I'm selecting the target keywords for each page, I'm selecting the target keywords, I am then creating a mock SEO title just so I can see how it flows together. And from there I create the rest of the SEO strategy pieces. So the first things that I work on, like I said, definitely the SEO title, and then the meta description, I fill in this whole table, give them all the pieces, and then I send it off to the client for review. So from there, like, we obviously modify and then I get it implemented in their site.
But just as far as, like, how do you get started with keyword research and then how do you create the SEO strategy for people? That's what I do. With even just those tidy tweaks and the awareness that SEO brings to you about what to focus on and highlight, you start getting found online, you start seeing Google as the answer to where people found you, and you start making sales in your sleep. So all of these questions, all of these answers, and even how you hear me explaining my thought process and explaining the options of actions that you can take and that kind of thing, that's just a tiny teaser of what you get inside SEO and grow. We meet almost weekly for coaching calls. I've started building in some implementation weeks, which I think people are really enjoying, but right now they just so happen to be overlapping with the holidays. But I think that it's something I'm going to keep because even today I was asking the group, I'm like, are you liking this? And all of them, all of them were nodding their heads yes. So like I said, we meet almost weekly for those calls. You get to submit homework for me to review.
So that's things like, you know, the SEO titles, the meta descriptions, the image titles, they have me look at those. I make sure that the target keyword is in there. I make sure that it's following the character count and other best practices. And then we always have a surprise guest expert or three stop by the round of the program, no matter what round it is. If you're interested, you can always secure your spot before the next round opens. And just check the details below and reach out with any of your own questions. If you get to the sales page and you're like, well, what about this? What about that? I'm happy to answer those questions. I would also love to know what aha moments you had during this episode.
So be sure to DM me on Instagram or use the text button below to share those with me. Until next time, stay curious. Just really stay curious and know that I'm over here cheering you on on your SEO journey.
