🎙️ THE BASIC B PODCAST RECAP: MARCH 2024 🎙️
My friend & podcast producer Leah Bryant recommended doing a podcast recap & I'm very here for this! So... Here's what happened that's podcast-related in the month of February.
✨ THE BASIC B PODCAST IS…
The Basic B Podcast is the weekly show service providers (solopreneurs AND supported CEOs) count on to bring them simple, organic marketing strategies—with a side of sass.
Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales:
SEO (get the right people to your site)
Storytelling (hook & engage them)
Social Proof (give them the feeling of working with you before they actually do)
…and she wants you to master them too!
You’re sure to always walk away with smart strategies, a pep in your step, & a smile on your face!
✨ THE MARCH PODCAST EPISODES ARE AVAILABLE TO BINGE
🎧 Tips for Better Interviews
(After years of being interviewed, doing the interviewing (for podcasts, summits, roundtables, case studies), & consuming interviews—I have some findings to share.)
🎧 Pre-Launches, Storytelling, & Case Studies w/ Brenna McGowan
(Sell more with stories. Get more stories by doing market research. And get both to market for you with a pre-launch strategy! Oh—and meet my very first DFY case study copywriting client, Brenna!)
🎧 Red Flags of a Cold Pitch Email for SEO Services
(These cold pitch emails about SEO services have got to go, but until they do—here are the red flags to steer clear of. Huge thanks to Mindi Trimble—who you’ll meet on the podcast very soon—for sharing this email so I could review it with you on air!)
🎧 [Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman
(I’ve been able to collaborate with Justin on a couple projects AND show him where to shove keywords in his copy (in his SEO Packet)—it’s been such an incredible learning experience for us both.
I wanted to make sure to highlight BOTH brand voice and SEO copywriting in this conversation. If you lean too far to one side, you really lose something special. It’s a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. 😉
And one listener had this to say about the podcast episode… so it seems I’ll be creating a written case study for Justin very soon!)
Podcast listener review that says: “It made me want to work with you even more! I have so many questions & notes—so turn that interview into a case study my friend!”
🎧 How to Clearly Communicate What You Do: An Exercise
(Create a clear, concise, repeatable message to share what you do—without creating confusion—with this 3-step process!)
🎧 How to Have a Successful Business w/ Celi Arias
(I once heard that entrepreneurship is the most spiritual journey you can go on. I loved the line so much I decided to hire that brilliant woman as my business & mindset coach. In this podcast, I introduce you to her!)
🎧 The 5 Different Types of Case Studies
(Not only are case studies—written with SEO and story—the most impactful organic marketing strategy… there are also different types of case studies to choose from!)
🎧 Case Study Web Page Design w/ Steph O’Keefe
(I absolutely love a beautifully designed web page, but that’s not the part of the case study creation process that lights me up. Early in my biz, I agreed to design a few of these case study pages, but it was frustrating & less amazing than something a web designer would’ve made.
So… what happens once the case study is written? Who can you call for help? What do you need to know? Steph O’Keefe joined me for this episode & shared sooo much about this process & how we can be helpful to our web designers!
She created my favorite case study web page to-date (for my podcast producer, client, & friend Leah Bryant & her client Darrell Evans).)
🎧 The 5 Most Important Parts of a Case Study
(It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter OR if you’re an e-commerce business owner or a service provider—every single case study desperately needs these 5 things.)
🎧 BONUS: Case Study Client Call w/ Dallas Travers
(Meet my DFY case study client, Dallas Travers & hear her unique strategy for using these case studies to generate leads!)
What has your biggest "aha moment" been so far from the show?
(Tell me in the comments or say hi on Instagram!)
(psst! Huge favor to ask... If you're enjoying the podcast, there are 2 quick things you can do to help me reach more business owners like you:
⭐️ FOLLOW & RATE the show:
It's as easy as clicking a couple buttons!
You can do this on Spotify, Apple, YouTube, & other platforms.
(I learned from Ellen Yin that the follows for a podcast actually are the most impactful for reach & findability. So “even” if this is “all you have time for”—please know it’s greatly helping the podcast reach more people!)
📝 REVIEW the podcast:
Takes 1-2 minutes longer but is a great way to start flexing those new skills of yours—you know... the SEO, social proof, & storytelling.
(You can do this on Spotify & Apple! If you’re on YouTube, perhaps you’ll leave a comment on an episode you really enjoyed?)
If you want some prompts to get your juices flowing about what to say in the review, this is for you:
Subject: Say something here that will draw in the right listener. (Is it maybe a “must-listen for entrepreneurs” or “the best organic marketing advice”?)
Review: In this section, share 1-2 sentences about why someone needs to listen to this podcast. (What’s in it for them? What have you enjoyed about the show? Was there a specific interview or topic that you just loved?)
Fresh podcast reviews for The Basic B podcast:
ID: “The best small podcast! Short, actionable, and full of useful information (and made fun and light when it needs to be easier than we’re making it). What more could you want? I no longer have time for long podcasts so this is a little gold find. Enjoy!”
ID: “Loving this pod so far! I’m in a season of learning more about establishing my business and Brittany’s topics are totally on point!”
ID: “Ridiculously fun and awfully helpful! I had the good fortune of working with Brittany on 2 projects and she knows her stuff. Her tips are actionable, her advice is personal, and her style is fun. It’s awesome how much personality comes through in this show. Big fan over here.”
Quick links:
I hope you know how SO VERY GRATEFUL I am for you ❤️
I can’t wait to see what happens on The Basic B podcast next month!
You can check out the first episode: “How to Choose the Best Case Study Subject w/ Lindsay Padilla” 😉
Remember—you can…
I’ll be answering these questions on future podcasts!
(I’m still not quite sure how this will shape up—if I’ll dedicate 1 full episode to answering questions like an FAQ episode, or if I’ll create individual episodes for each question—but send in your Q’s & let’s see what happens!)