đď¸ THE BASIC B PODCAST RECAP: APRIL 2024 đď¸
My friend & podcast producer Leah Bryant recommended doing a podcast recap & I'm very here for this! So... Here's what happened that's podcast-related in the month of April.
⨠THE BASIC B PODCAST ISâŚ
The Basic B Podcast is the weekly show service providers (solopreneurs AND supported CEOs) count on to bring them simple, organic marketing strategiesâwith a side of sass.
Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). Sheâs mastered the 3 Sâs of sales:
SEO (get the right people to your site)
Storytelling (hook & engage them)
Social Proof (give them the feeling of working with you before they actually do)
âŚand she wants you to master them too!
Youâre sure to always walk away with smart strategies, a pep in your step, & a smile on your face!
⨠THE APRIL PODCAST EPISODES ARE AVAILABLE TO BINGE
đ§ How to Choose a Case Study Subject w/ Lindsay Padilla
(We kicked off the month of April podcastsâand the case study focus with⌠đĽđĽđĽ Lindsay Padilla! In case youâve been living under a rock, Lindsay is the CEO & co-founder of Hello Audio, which is the BEST private podcast platform. Lindsay shared how she selects case studies to feature on her private AND public podcasts. But the best share IMO? How she repurposed these interviews for YEARS!)
đ§ How to Increase Salesâand NOT Feel Salesy
(Iâm finally sharing my answer for which I think is MOST important for salesâSEO, storytelling, or social proof. What do you think my answer is?)
đ§ Mindi Trimble's Experience in The Case Study Training Program
(I am soooo excited for you to hear this conversation with a Case Study Training Program grad! Mindi is a bubbly ball of energy & this interview was SO fun to record with her. She shares what surprised her about the program, how case studies have helped her create a client experience she never dreamed possible, AND the unique way sheâs using her case studies in her content marketing!)
đ§ Human Design Marketing & Messaging Strategies w/ Rachael Weaver
(Rachael is a Human Design Expert & Copywriter. I couldnât resist bringing her on the show to share with you how to get to the root of who you are & how to share that with the worldâin a unique way that works for YOU! Bonus: Rachael created an exclusive workshop for The Case Study Training all about how to market your case study using your specific Human Design. Youâre not gonna want to miss this one!)
đ§ How to Optimize YouTube Case Study Videos w/ Jamar Diggs
(Truth time? I wanted to record this episode for myself! đ I know Blog SEO & Jamar knows YouTube SEO. So I thought⌠why not have a back-n-forth conversation about how to optimize case studies both in blogs AND on YT? We had an absolute blast recording this jam-packed session for you!)
đ§ Everything You Need to Know About The Case Study Training Program
(Hear me share E-VER-Y-THING you need to know about The Case Study Training Program! Iâm talkingâwhy I created it, who itâs for, how long itâll take, & what to expect inside the training. Doors close 4/29/24!)
đ§ [Case Study] Amanda Walkerâs SEO Packet
(Amanda came to me wanting to improve SEO in 2 areasâher podcast + her blogs. We started her SEO Packet with an SEO Audit & by the time we wrapped things up, Amanda & her team had several impactful new processes in place to help make their blogs & podcast episodes even MORE findable!)
đ§ [Case Study] DFY Case Study Copywriting w/ Ashleigh ChanĂŠl
(This story is one of failure. Like⌠big, GIANT, pump the brakes, we gotta start over failure. Thankfully, there IS a good storyâone involving laughter, success, & friendship. Iâm so grateful I had this whoopsy with Ashleigh & her DFY Case Study because it helped me improve my client experience in a BIG way!)
đ§ [Case Study] Jess Brooksâ Case Study Training Experience as a Copywriter
(Youâve heard of The Case Study Training Program, but you might not know Jess is the reason it exists! In this conversation, Jess shares why she knew I could help her master high-converting case studies & what success sheâs had since going through the training. A teaser? She made her investment back in ONE DFY case study!)
The Basic B as a podcast guest
I was also a featured guest on these podcasts this month:
â Jen Liddyâs Content Creation Made Easy Podcast
â Sara Gillisâ Copywriter On Call Podcast
â Attaliah Strubelâs Socially Paid Podcast
What has your biggest "aha moment" been so far from the show?
(Tell me in the comments or say hi on Instagram!)
Click the âFollowâ button for The Basic B Podcast on Apple Podcasts. (Itâs in the lower right hand corner of this screenshot.)
Click the âFollowâ button for The Basic B Podcast on Spotify. (Itâs in the lower left hand corner of this screenshot.)
đ RATE or REVIEW the podcast:
Takes 1-2 minutes longer but is a great way to start flexing those new skills of yoursâyou know... the SEO, social proof, & storytelling.
(You can do this on Spotify & Apple! If youâre on YouTube, perhaps youâll leave a comment on an episode you really enjoyed?)
If you want some prompts to get your juices flowing about what to say in the review, this is for you:
Subject: Say something here that will draw in the right listener. (Is it maybe a âmust-listen for entrepreneursâ or âthe best organic marketing adviceâ?)
Review: In this section, share 1-2 sentences about why someone needs to listen to this podcast. (Whatâs in it for them? What have you enjoyed about the show? Was there a specific interview or topic that you just loved?)
Example podcast reviews that have been shared about The Basic B podcast:
ID: âIâve been tuning into The Basic B podcast and honestly, itâs a game-changer. Brittany is the cool, sassy, savvy friend we all wish we had in the marketing world. She nails it with easy-to-digest tips on SEO, storytelling, and how to really show off your business.â
ID: âLoved being a guest on this show because Brittany is just so easy and authentic! Her heart is so passionate about SEO and she gives so much good stuff away here on the show. Itâs actionable and she genuinely wants you to succeed!â
ID: âAlways love getting to hear Brittanyâs brilliance and insight on SEO, copywriting, and case studies! If you want to learn how to apply any of these in your business â youâre in the right place!â
Quick links:
I hope you know how SO VERY GRATEFUL I am for you â¤ď¸
I canât wait to see what happens on The Basic B podcast next month!
You can already check out the very first episode: âLinkedIn Frequently Asked Questions w/ Salina Yeungâ đ
Rememberâyou canâŚ
Iâll be answering these questions on future podcasts!
(Iâm still not quite sure how this will shape upâif Iâll dedicate 1 full episode to answering questions like an FAQ episode, or if Iâll create individual episodes for each questionâbut send in your Qâs & letâs see what happens!)